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that thing i do


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that thing i do


Marketing Strategy

Remember that saying about a man, a plan and the Panama Canal? Even if you’re not building the next great geographical wonder, a solid strategy is the first step to getting to where you want to go. Game plan. Blueprint. Strategy. Whatever you call it, you need one. 

Copywriting 

Stories are the currency of human contact, and your brand’s message should be more than a mumble. Whether you are opening a wine bar, shaping the minds of the future, or advocating on behalf of shelter dogs, your message should be as remarkable as your mark on the world.

Social Media

Social is about so much more than just setting up shop on Facebook or Twitter. It’s an opportunity to build relationships with your customers, tell your brand story and create meaningful relationships that endure beyond a single transaction. A tool is just a tool. The magic is the human behind it.

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OhioGood


OhioGood


Inspired by the scrappy, creative, entrepreneurial spirit of Columbus and the unyielding beauty of life in the Midwest, I founded OhioGood, a celebration of all things Ohio, in 2014. From snacks to sips, art to adventures, today OhioGood provides a crowd-sourced peek into the wonders of "flyover country," proving that there's nothing to see...except everything. 

Follow @OhioGood on Instagram

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GPOE


Good People of Earth

GPOE


Good People of Earth

A few years ago, I found myself having an unusually crappy day. As I scrolled through the day's news, things only got worse. A nation at war. Political strife. Wall Street woes. Ebola. Terrorism. Health and happiness on the decline. Disparity and depression on the incline. Even the Weather Channel had gone alarmist. (Worst pollen year on record.) 

As people, we have been entrusted with a great responsibility. We're the storykeepers of the human experience. I believe that there is far more good than bad in this world, and I'm on a mission to prove it. One good person, deed and day at a time. 

Follow Good People of Earth on Facebook

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Previous Work


Previous Work


Here's a peek at a few of the projects I've had an opportunity to work on... 

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Poppy Soap Co.


Poppy Soap Co.


A few years ago, I received a phone call from Lindy LaRoche, founder of Poppy Soap Co. Lindy was looking for help putting together a social strategy around her upcoming indiegogo campaign. After reading up on the brand mission, which includes Bar for Bar, a 1:1 give-back model that supports women's shelters, I jumped at the invitation.

I’m a firm believer that when good people do good business great things are destined to follow. And that's exactly what transpired. By engaging a passionate group of influential bloggers, we were able to generate massive word of mouth about Poppy Soap Co., their charitable give-back efforts and the indiegogo campaign. Thanks to the support of nearly 200 funders, Poppy Soap co. exceeded their $10,000 crowdfunding goal and scored a ton of new fans, followers and customers in the process. 

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Rage


Rage


South Carolina’s anti-tobacco use movement, Rage Against the Haze, has been going strong since its inception in 2002. RAGE empowers teens to become living messengers for the anti-tobacco use movement through a combination of events and peer-led education. Each year, RAGE hosts a two-day training session for teens. This custom curriculum was designed to introduce teens to the convoluted history of the tobacco industry, statistics about tobacco use and health, and ways teens can use their voice to take a stand and foster healthier communities. Realizing that the word “curriculum” drives terror into the hearts of teens, I set a tone that would deliver a hefty dose of data in a cheeky, engaging way. Paired with visuals that brought the facts and stories to life, this Field Guide not only made it into the hands of RAGE teens, it also made a cameo on the walls of the South Carolina State Museum during the 2012 Body Worlds exhibit. 

Agency // Brains on Fire

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BITS + PIECES


BITS + PIECES


A few favorites from the vault... 

Agency // Brains on Fire

AWARDS

2015
Toyota Family Trails
Driving Engagement Award
word of Mouth Marketing Association
Agency // Brains on fire

2015
Toyota Family Trails
Silver WOMMY, Introduction Award
Word of Mouth Marketing Association
Agency // Brains on fire

2015
toyota family trails
finalist, family + parenting
Shorty awards
Agency // Brains on fire

2014
YeahThatGreenville
Gold WOMMY, engagement
Word of mouth marketing associatioN
Agency // Brains on fire

2011
Wonderopolis.org
Gold WOMMY, Cause Marketing
Word of Mouth Marketing Association
Agency // Brains on fire