Located just up the road from Greenville, South Carolina, Travelers Rest is a former hidden gem that has been making waves on a national level in recent years thanks to its innovative dining options, creative spirit, quaint charm and innovative thinking.
In 2017, local community group "Let's Keep TR Beautiful" launched a new program designed to help reduce the use of polystyrene by area businesses and other community organizations. Consumers were encouraged to dare businesses to charge them 10 cent more per meal in order to replace styrofoam containers with biodegradable, recyclable alternatives.
The script and video were developed as a touch point to help introduce the initiative to the local community.
A few years ago, I received a phone call from Lindy LaRoche, founder of Poppy Soap Co. Lindy was looking for help putting together a social strategy around her upcoming indiegogo campaign. After reading up on the brand mission, which includes Bar for Bar, a 1:1 give-back model that supports women's shelters, I jumped at the invitation.
I’m a firm believer that when good people do good business great things are destined to follow. And that's exactly what transpired. By engaging a passionate group of influential bloggers, we were able to generate massive word of mouth about Poppy Soap Co., their charitable give-back efforts and the indiegogo campaign. Thanks to the support of nearly 200 funders, Poppy Soap co. exceeded their $10,000 crowdfunding goal and scored a ton of new fans, followers and customers in the process.
South Carolina’s anti-tobacco use movement, Rage Against the Haze, has been going strong since its inception in 2002. RAGE empowers teens to become living messengers for the anti-tobacco use movement through a combination of events and peer-led education. Each year, RAGE hosts a two-day training session for teens. This custom curriculum was designed to introduce teens to the convoluted history of the tobacco industry, statistics about tobacco use and health, and ways teens can use their voice to take a stand and foster healthier communities. Realizing that the word “curriculum” drives terror into the hearts of teens, I set a tone that would deliver a hefty dose of data in a cheeky, engaging way. Paired with visuals that brought the facts and stories to life, this Field Guide not only made it into the hands of RAGE teens, it also made a cameo on the walls of the South Carolina State Museum during the 2012 Body Worlds exhibit.
Agency // Brains on Fire
In 2017, I connected with the New Albany Food Pantry (formerly Village Coalition Against Hunger) as they were embarking on the process of updating the organizations branding and identity. With the rebrand underway, NAFP needed a website that would reflect the same level of care and dignity NAFP volunteers strive to maintain for those who find themselves in a moment of hardship and turn to the pantry for help.
Agency // Brains on Fire