Remember that saying about a man, a plan and the Panama Canal? Even if you’re not building the next great geographical wonder, a solid strategy is the first step to getting to where you want to go. Game plan. Blueprint. Strategy. Whatever you call it, you need one.
Stories are the currency of human contact, and your brand’s message should be more than a mumble. Whether you are opening a wine bar, shaping the minds of the future, or advocating on behalf of shelter dogs, your message should be as remarkable as your mark on the world.
Social is about so much more than just setting up shop on Facebook or Twitter. It’s an opportunity to build relationships with your customers, tell your brand story and create meaningful relationships that endure beyond a single transaction. A tool is just a tool. The magic is the human behind it.