A few years ago, I received a phone call from Lindy LaRoche, founder of Poppy Soap Co. Lindy was looking for help putting together a social strategy around her upcoming indiegogo campaign. After reading up on the brand mission, which includes Bar for Bar, a 1:1 give-back model that supports women's shelters, I jumped at the invitation.

I’m a firm believer that when good people do good business great things are destined to follow. And that's exactly what transpired. By engaging a passionate group of influential bloggers, we were able to generate massive word of mouth about Poppy Soap Co., their charitable give-back efforts and the indiegogo campaign. Thanks to the support of nearly 200 funders, Poppy Soap co. exceeded their $10,000 crowdfunding goal and scored a ton of new fans, followers and customers in the process.