An Open Letter from a “Fat Chick” to Mike Jeffries, CEO of Abercrombie + Fitch

May 9, 2013


This is me…not wearing Abercrombie.

I remember the moment as though it were yesterday (which is saying a lot, because it was nearly two decades ago…) Last week of 8th grade. One of the “popular girls” walked over to me in gym class and asked if she could write in my yearbook. When she handed my book back, I excitedly turned the cover, only to discover that she had written (in beautiful penmanship) the following:

Have a great summer. Stay thin.

Except the word “thin” had been crossed out with a single line. 

I have always struggled with my weight. Big-boned. Plus-size. Thick. Curvy. Voluptuous. Padded. Pick your adjective. Over the years I learned to deal with it in different ways. I learned to ignore it. Compensate for it. Deny it. Dress it up. Cover it over. Like everyone who struggles with something physical, I wear my battle on the outside for the world to see. There’s no running from it, because there is no hiding it.

According to Elite Daily, Mike Jeffries, CEO of Abercombie + Fitch, has allegedly commented on everything from why he hates fat chicks to why he doesn’t want “not-so-cool” kids shopping in his stores.

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While I was initially outraged by the story, by the time I reached the end of the article, I felt more of a sense of overwhelming pity for the Abercrombie CEO than anything. A man blessed with unimaginable success proudly spouting off soundbites reminiscent of a cruel little girl I knew in eight grade? It would seem Mike Jeffries is a deeply unhappy man.

Mean-spiritedness aside, Mr. Jeffries’ comments raise a flag about a bigger, more troubling cultural issue. Pretend, for one moment, that instead of fat chicks, unattractive people or “not-so-cool” kids Mr. Jeffries had said “African Americans” or “homosexuals” or “single moms.” As a society, we would rise up and crucify any brand that flaunted that kind of exclusionary business plan.

I’m not slamming Abercrombie, proposing that they start carrying larger sizes or suggesting they welcome everyone into their stores. What I am questioning is why, in a country where two out of every three adults are considered overweight, is it acceptable for anyone, let alone the CEO of a major company, to proudly and publicly sling what could be considered by some to teeter on hate speech?

With each brand that joins arms with companies like Dove, TOMS and Anytime Fitness, opting to lead with their values in order to drive new, important conversations, a positive change is happening. Who do you think will thrive? I’m willing to bet at least two out of three Americans can answer that question…and they’ll do so with their dollars.

Now on to the letter.


Dear Mr. Jeffries,

Hi there. It’s me, Amy. We’ve never met, but since it seems we won’t be sitting at the same lunch table (or crossing paths in your stores) anytime soon, I thought it was important that you get to know me if you’re going to hate me. I’m one of the two out of three Americans you can’t stand and don’t want in your stores. I’m your neighbor. Your doctor. The young woman working behind the hotel check-in desk. I’m your child’s third grade teacher. Your sister’s best friend. I’m the veterinarian who saved your dog’s life…twice. And the lady sitting next to you on the flight to Los Angeles. I’m the CEO of a Fortune 500 company. I’m the housewife with one heck of an expendable income. I’m the 13-year-old teetering on the verge of an eating disorder. And the 22-year-old battling depression and low self-esteem. I’m the employee working in your office, living in fear that two pounds are the difference between my paycheck and the unemployment line. I’m the American Woman…and I’ve got something to say to you.

Mike (can I call you Mike?), I’m not only a fat chick, I’m also a “not-so-cool” kid. Always have been, always will be. I’ve had 31.5 years to come to terms with that. Along the way I have been bullied, tortured, teased and harassed. Somehow I came out the other end better for it. In case you haven’t noticed, those not-so-cool kids are the ones who are passing people like you by–and doing some pretty amazing things. (You can read about a couple of them here and here and here.) Funny thing about wearing your struggle on the outside: it makes you stronger. It teaches you how to adapt. It forces you to dig deep and do more. And while people like you are sitting at the cool kids table intent on holding others down, the ragtag team of not-so-cool kids is busy pulling others up…and we’ve become an unstoppable force driving the world forward.

You got me, Mike! I don’t wear a size 4. You should probably also know that my middle fingers curve ever-so-slightly outward and I have a Morton’s toe. I’m terrible at long division and I’m not that great at parallel parking. But I’m a good person. I have an awesome job, great friends and a family that I wouldn’t trade for the world. I have mentors with brains as big as their giant hearts, and a rescue dog who is always happy to see me at the end of the day. Like everyone (size 4 or size 24), I have wants and hopes and dreams. I dream of writing a children’s book and inheriting a large sum of money so I can open a rescue retirement home for all the old shelter dogs that nobody wants. I’d like to pay for the person behind me at the toll booth sometime, and it’d be nice to get around to taking the “Great American Road Trip” one day. Overall I’m a pretty happy person. I’m a loyal friend and I strive to make the world better whenever and however I can. I love my community and I’m proud to call Columbus home. Although Abercrombie is headquartered here, you don’t represent the voice or the spirit of the place I know and love. When people think of this city, it is my hope they’ll choose to forget your name and instead think of people like Jeni Britton Bauer and Christian Long and Liz Lessner; doers and thinkers giving Columbus (and humankind) a good name.

As a marketer, I understand where you’re coming from on some level, Mike. I really do. When you say “a lot of people don’t belong in our clothes–they can’t belong,” I get it. For consumers, every purchase is a declaration. With each dollar a consumer spends, they are saying, “I am part of this brand and this brand is a part of me. I believe what this brand believes. I support what this brand supports.” As I sit here wrapping up this letter, I am proud to say that I may be a not-so-cool kid and the extra pounds I carry may not be a thing of beauty, but I am nothing like you or your brand–and that, Mr. Jeffries, is a beautiful thing.


Amy Taylor

1,030 thoughts on “An Open Letter from a “Fat Chick” to Mike Jeffries, CEO of Abercrombie + Fitch

  1. Jennifer Sisson

    I know this is an old thread, but I found it and have to say I loved it. Years ago (8 or so) I had a young teen step daughter who wanted so bad to fit in to A&F clothes and I remember us driving home in tears when she couldn’t, she was 12! I think to combat social issues, we must use our dollars as consumers to back who should be backed in this economy. As more disposable income is lost to inflation and taxes, each dollar counts more.

  2. DPJC

    Gracious and profound; thank you.
    I have just become aware of your letter as was emailed from my brother as a remarkable example of addressing social evils with grace and guts.
    There is an underlying principle that guides this man and his company besides greed: they are purveyors of hedonism and, as such, are void of goodness, compassion, kindness, and real beauty. They live in a world of self, thus leaving no room for others – except for their use and abuse. That is the A&F message, and they proselytize it world-wide.
    Thank you again for writing from your heart and exercising your gift of expression.

  3. Kailyn

    As a certified “chubby girl” I had started to grow numb to comments like Mr. Jeffries’. Nothing he said is new or innovative, in fact it brought to mind the old stand by “I’m rubber and your glue” or the ever so eloquent “neener neener.” It is easy to feel small and voiceless when a company that you can’t afford or fit into insults you. What am I going to do, stop walking by their doors? Your letter is a perfectly worded response that doesn’t push him down, but does pull us up. Thank you for saying what I can’t and reminding me that I would rather be me than thin. Just think, everyone can see what my weakness is… imagine what kind of sick and scary is lurking in his subconscious.

  4. Donna Wittmann

    This is a human issue, the writer is right… we dare not speak about the homosexuals, minorities, or single moms, but it seems in this country it is okay to discriminate and talk bad about people with a robust waistline. I have worked in companies where there was still the proverbial glass ceiling, but if you were a women you did not get the promotions, but if you were an overweight women you definitely did not get the promotions. 2 out of 3 Americans are considered overweight, i have family and friends deal with eating disorders to fit the “ideal” and watched them lose their battle to survive. For what? So they can be thin and wear this over priced, cheaply made scrap… seriously… who cares what he says!!!!… dont buy his clothes!!!!!… but sadly, we ignore him, and let his bad behavior continue and people still buy his worthless scraps. This a human issue, it is much bigger then abercrombie and filth, much bigger then these CEO’s and it will stay this way until, those who are overweight, are slowly being discriminated out of jobs, medical insurance, life insurance, and the ability to buy clothes that are well made. These 2 out 3 will suffer depression, self esteem issues, and maybe try dangerous elective surguries and drugs, that promise them that they will finally fit in, and some have actually died from. So the next time you are in the malls, and flipping through catalogs and looking at these models, ask yourselves, what does it take for them to be this thin, and are these healthy role models for our children, and do we want our children growing up with these same perceptions and base their own self worth on them? No matter at what cost… This is a human issue.

  5. Jeanette

    Hello Amy my name is Jeanette & thanks to the www your letter has reached us all the way here to Australia. We don’t have A&F here but much like many places do have self esteem issues arising for many young girls because of what is perceived as normal & acceptable which is to be thin or one of the in crowd. Sadly & partly because of people like the A&F CEO many of us battle the perception they have created with our daughters every day. I find it extremely disappointing that people such as this with the power to make a positive difference to so many people choose to use this opportunity in such a destructive way instead :(
    Thank you Amy for giving these girls a voice & giving us Mums yet another powerful & positive example of what they themselves can strive to become. Because its ok to say “you know what I may not be thin & I may not be cool but I’m a good, decent, honest person and I am beautiful and I am valuable”.

    1. Amy Taylor Post author

      You are awesome, Jeanette. And I’m so happy to hear the letter has made it ALL the way across the pond to a group of women and moms who are doing all they can to raise a strong, empowered next generation.


  6. Lauren

    Amy, thank you for standing up for so many. It is a true shame that someone with such access to the masses has so little class. It is also incredible, as others have said, that the very person calling others out for their imperfections looks like a creature from another planet. After this man gets done picking up the pieces, of what I hope will be a shattered reputation, he needs to spend his remaining days fighting it out with his cosmetic surgeon. That said, I, too, have long battled with my weight and can vividly remember standing in an Abercrombie store, too embarrassed to ask the sales girl to climb high enough to reach my size…the arrangement of the store was deliberate, I am certain. They did not and will never get a dime from me.

  7. Sue E

    Way to go, Amy! I just wanted to add that I cannot always afford to purchase clothes at Abercrombie for my (thin and popular) kids other than at Christmas, so I sometimes pick them up at garage sales. Today, I saw a huge number of Abercrombie t-shirts and hoodies at the garage sales I stopped at…way more than usual. Others must be having the same bad reaction to Mr. Jeffries comments. Even if they were in like new condition, I passed them up for other brands. Why, because I’m a mom, a teacher, and (you guessed it) a fat chick. I don’t do hate, Mr. Jeffries, no matter what kind you’re selling! By the way, I have a whole stack of stuff I’m pulling out of my kids closets…might be time for a donation to the homeless.

  8. Lani

    Amy – you made my night.

    What a gifted writer and what an amazing person you are. Thank you so very much for writing this. There is nothing worse than going to bed time and time again unhappy with the way you look. Dieting, exercising, loosing the weight, slowly gaining it back and then starting the cycle all over again; size 4-14 I have been them all.

    For the first time in months I am going to bed with my head held high. Thank you.

  9. Rachel

    Amy, I just want to say you are absolutely gorgeous, and screw that mean girl for what she did to you. Believe me when I say her actions speak volumes about how poisoned a person she is, and your actions scream from the mountain top how glorious an individual you are. Don’t stay thin… stay amazing. Because you are. <3

  10. Ed

    I agree with Rosa, you are definitely a class act. Well done, well said and thankyou for the excellent links to obviously some excellent people/companies in Columbus.

  11. David Michaels

    Well done!!! My hope would be that every person that Mr. Jeffries does not want in his store or wearing his clothes would write a similar letter. He should be flooded with the sentiments of the majority of Americans who find his position vile and offensive.

    Moreover, every person who Jeffries would close the door on should parade though his stores … not to buy something, but just to show that you are strong and won’t be bullied.

    As an American consumer with three fashion-conscious teens, I would like Mr. Jefferies to know that he will never see one cent of our money. The A&F clothes that did grace our closets are now at the local Goodwill.

  12. Jetta

    I’m a fat chick too Amy. And you know what? Most fat chicks I know wouldn’t be caught dead in the carbon-copy, retail-casual style that comes from Abercrombie. They have a more unique style to them.

    And you know what else sickens me about this man? He won’t donate his unsold stock to the homeless either. Instead of caring about homeless people getting clothed, and keeping warm, he cares more about the fact that they might look ‘cool’ by wearing his clothing. Mr. Jeffries, you don’t give two shits about me, but I’m giving you two of the most extended middle fingers I can muster.

  13. Kaylah

    I would like to Thank You for doing this for not only yourself but every other bigger person out there in the world. I am one of those people but I’ve never been one for being like everyone else. I don’t want to wear what is in style, and I certainly wouldn’t wear something that I would never feel like I wasn’t me. So I just thank you for all you have done.

  14. Laura

    You go girl.
    I was popular AND overweight.
    Homecoming court and all.
    His standard of popular sucks.

    Here’s to you, my friend!

  15. Lori H

    Thank you for putting into words what the rest of us were feeling.

    I am a fat chick. I have always been the fat chick, and despite comments like this man’s, I’ve turned out to be a functioning adult who is capable of forming meaningful relationships with other people. Amazing how that works. I was never a “cool kid” and became the class clown because I made fun of myself to beat others to it.

    I love that you used the beauty of words to illustrate the depth of pity and disappointment felt by those who read/heard his statements.

    Here’s to the fat chicks and the uncool kids everywhere!!

    And Amy, you write eloquently, you display intelligence, compassion and understanding… and you are beautiful! I’m SO happy to have stumbled upon this.

  16. michelle

    Okay I wasnt going to do this but I like everyone has had weight issues. I was bullied in school by everyone, from the cool kids to the want a be cool kids. I appreciate the fact people are standing up for this issue. There is a problem I do have, I was at 180+ lbs when I graduated school.. With the right motivation I went from 180+ to 135lbs in 4 months doing the one thing I like doing, dancing. Once or twice a week I would go to the bar with friends and be their DD, and drink water the whole time. It was 6 hours at a time, with the right music, it would help me to lose the weight, I have kept the weight off for 11years, I know it it hard to do but if you gradually work at it, results with happen! I am proof, not a size 5 or 6 yet, but I am happy with who I am and what I look like! You dont have to go to the bar to lose the weight, just your living room to do it, make it be fun and I gaurantee it will be worth it! Thanks for letting me vent!

  17. Olivia

    This is so beautifully written and gets the point across in such an intelligent manner.
    I must confess that a few days ago, before I knew any of this was going on, I spent hours at the mall trying to find a new pair of white jeans. I tried a few different stores before arriving at Abercrombie and Fitch, but the first pair I found that I thought fit really well and looked nice on me was, indeed, A&F. So I bought them. I haven’t worn them yet but I have to admit, now I look at them differently. They’re no longer just a pair of pants that fit well and looked good. Now, someone could look at me and think “She must think she’s really hot, she must have been a snobby popular kid that can’t let go of highschool, she must not like overweight people”. That is terrible! No one, especially no one as delusional as the CEO, should have so much power to change what people think. So I’m still going to wear my new jeans. Because I love how I look in them and they make me feel confident. But I’m going to make an extra effort to be kind to every person I meet, and hope that they have the decency not to judge me.

  18. Barb

    The CEO is a major douche bag. He’s not living in the real world, and has lost touch with reality. Normal people above 10 yrs old would never say any of the IGNORANT things he said.
    I bet he has always been a real douche bag and never fit in and now he’s talking about himself when referring to uncool people. This is what happens when ungrateful insecure bitches become successful, they become even more ungrateful,delusional and hateful parasites.

  19. Barbara VanHorn

    Thank you for your amazing and beautiful letter you have written to “Mike”. I admire you honesty and the highest integrity you used to make the point you have to this sad man and his company.
    You are to be commended on pulling yourself out from all the things that can lead those of us who are over weight from having a low self esteem. I am with you, I will not let a limited thinking man like Mike Jeffries make me feel inferior or less of myself.
    God Bless you for your honesty and may you continue to be blessed with a wonderful and happy life!

  20. Bing

    I Pledge . . .

    I Pledge To Carry on All the Beautiful Spirits Said in Amy’s Letter.

    I Pledge to be Kind, Not to be Mean to My Fellow Human Being

    I Pledge to Love, Not to Hate Anyone who is Different from My Type

    I Pledge to Include, Not to Exclude Anyone even He/She doesn’t “Click” with Me

    I Pledge to Try Be a Healthiest Person I Can

    I Pledge to be Strong, Not to be Defeated by a Man’s Opinion like Mike Jefferies

    I Pledge . . .

    I Pledge . . .

    I Pledge . . .


    I Pledge Not to Buy Any Abercombie & Fitch Brand.

    My Signature

    Bing Zhang

    Please Continue…

  21. Bing

    Let’s Be Kind to One Another

    Since when, the kindergarten teaching of “being kind, sharing, and caring” has been thrown away? Being cool and being popular become more important rather than being kind. I am not saying being cool and popular is anything wrong, on the contrary, it is a good thing, a very good state a person can get, because it takes gifts, intelligence and efforts to become popular. We need people who are the most selfless and helpful, who are lucky with appealing appearance and who can lead the majority with common values and shared opinions. However, just because of this, we would like to see more tolerance, mercy, encouragement in these leaders instead of exclusion, cruelty, and defeating spirit to the less fortunate.

    Together, let’s stop being mean to one another.

  22. Amy

    Wow….wow…and more wow! I am a little chubby, my 4 kids however are not. I wasn’t a cool kid, but my kids actually are. And they wear a lot of Abercrombie and Fitch……BUT THEY WON’T BE ANYMORE, because even though they are thin, and they are cool and pretty popular, my boys are not shallow, and they are FAR from anything this man and his company represent. This was such a well written post and letter……I hope I see you on tv soon from this :)

  23. katheri.e sargent

    I could not said it better myself! May this jerk find himself and his famiy and loyal employees on the unemployment line sooner than later. What a COLOSSAL JERK!!

  24. Myra Z

    Until now I was unaware that the CEO of A&F was such an extremist. As I read his comments regarding the philosophy of the company towards attracting only the perfect specimen to their fashion line, it reminded me of the goals of Hitler and the Nazi’s wanting only an Arian race to exist. Even at the cost of extinguishing all life that got in it’s way. We know where that kind of thinking ended up.
    Mike Jeffries needs a mental adjustment to correct his sick view of life and humanity. We are not a cookie cutter society, planet or humans. Wake up Jeffries. You are the minority and you need to evaporate. You are not the lord and master. You are an unevolved, paranoid, frightened, narrow minded individual with a warped mind.
    In fact, your line of clothing is so not able to hang with the truly great designers of our times. When no one buys your clothing and you lose everything you have, you will wish the masses would take a second look at your clothes and want it.

    You are a waste of time and energy and I would not have been so kind to write you such a passive letter as Amy did.

    Since you are exposed now as a people hater, hopefully no one will support the ugliness you really stand for.

  25. Barry john Davis

    Well what can I say…..such a strong message from a very aware and talented lady…your words travel across the world even to us here in England…..well done young lady for being who YOU are and being proud of that fact.

    The most beautiful women in the world are those who show only who they are to the world and do not try to be anything else….as size….we are all different…it’s good to be different.


  26. barnestormer

    Beautiful and perfect. Thanks for writing this and for putting it here where other people can see it, too.

  27. Vanessa Vowell


    Your letter is amazing; job well done! You ARE beautiful and don’t ever let anyone tell you that you aren’t! I wish I could give you a hug right now :)

  28. Avery Ray Colter

    Beauty is a little like radio. We all have our favorite stations do we not? Some are tuned to the narrow wavelengths… and others are tuned to the wider ones. Are you metal, rock, or classical? Are you CBS’s news for the businessman? Or are you with Pacifica taking teargas in the middle of an Occupy encampment? This CEO has his audience and he plays to it. His is not the only audience, and whatever evidence we raise, his audience will go on imagining that anyone else needs them for anything to speak of.

  29. Mary Ann Rosser

    I will never understand the mentality of excluding people for whatever their traits or their body size or even their opinions are. Elitism is ugly! You see, we weren’t made to be the same as everybody else which is what he seems to be trying to create. Mr. Jeffries is not God and therefore, cannot recreate what was already created. You will find that eventually as time flies by that none of “Brand x” or “Brand z” will every matter in terms of a life well spent. The first will be last and the last will be first. I’m sure you probably already know that, though. So does YOUR creator.

  30. Melissa P

    Way to go Amy.

    As a mother of 4 kids I never pay the over priced for clothing.
    I have picked up a piece here and there in a garage sale of thrift store….. Those AF shirts went into the scrape bin.
    I have 3 that are skinny and fit “his” pattern…. I do have one that does not. My 3 were the most out spoken about his attitude. They say it is wrong and way out of line. It totally is.
    I will not buy anymore of these items. Even if it is at a garage sale of thrift store. It can go in the trash as far as I am concern.
    I grew up with people bulling me on my size 12. I always was trying to loose the weight, watching what I ate, exercised and come to find out I had a medical problem that was causing me not too loose the weight as fast as normal people could. My doctors said I would never get down to the “average” weight for my height. It is something I had to live with and adjust to. It is people like Mike that makes it harder on us that have no control over it. He is just an a$$.

  31. Arkterus

    Two out of three American adults are overweight? Sure, I’ll agree with you on this point, but back to that in a second.

    You make allusions to what if he replaced fat/ugly people with homosexuals or African Americans. I understand this, homosexuals or African Americans didn’t choose to be so, they were born that way.

    Overweight? That’s pretty much your choice and you do have control over that. Hate speech? I think not.

  32. Franny Burstein

    Get a life. I too am a fat chick Move on, there is life after high school, too bad you still don’t realize that. You need to set a better example for your children. Wait, do you have kids? I don’t know, I didn’t read your letter. I don’t really care what you have to say. You give us fatties with a life a bad name. But you do give this a-hole more money by all this attention. All you have to do is shop some where else. So simple, isn’t it? If you need a boost from a store, or your kids do, you need serious help.

    1. Kay

      You didn’t read Amy’s letter yet you felt qualified to comment on it and her. If you had bothered to read it you just may understand what she was actually saying.

  33. freespirit

    What a classy way to stand up for yourself and for your values! I hope that your message is truly heard, not only by this company, but also by their would-be customers (or now, “won’t-be” customers!).

    Here’s another way to let people know that we don’t stand for Abercrombie’s tactics:
    Get some used Abercrombie clothes from a thrift store, garage sale, Craigslist. Then deface them with messages of inclusiveness: A&F could become “acceptance & friendship”, “artistic & free”, etc. If the clothes are too small for you, that’s even better! Cut out pieces of the clothes and sew them onto clothes that do fit, or cut along the seams and add fabric to make them your size. I hope some of you have fun with this idea. =)

  34. Rebekkah Hilgraves

    Well done, Amy. I’m also one of those overweight, slightly awkward dorks who never fit in. As an adult, I have made deliberate choices about how I present myself to the world and, like you, I think that this is a very unhappy man. His bad plastic surgery should be an indication of that. It’s such a statement: a fundamental discontent withoone’s very face to the point where one is willing to undergo self-mutilation to change it? Unhappy… and scared. That kind of institutional hatred stems from fear of people like us who move with a confidence that has nothing to do with the clothes (or the skin) that we wear, and everything to do with our own inner satisfaction. They’ll never achieve that without great pain–the pain of losing everything they *thought* they believed in, to make room for the real thing. They fear us because we *think for ourselves*, and that is their greatest threat.

  35. Elle

    I’m someone who let my sense of self-worth shrink as the size of my pants increased. Without realizing I was doing so, I let the words of people like Mike Jeffries get into my head over the years. I allow myself to feel “less than” because there is more of me than I think there should be. Sometimes I need a reminder that my weight only defines me if I allow it to, and that people like the CEO of Abercrombie + Fitch can only dictate what is cool and beautiful if we let them. I am a single mother and a nurse. I do amazing things every day, and my joyful spirit is bigger than my waist size. That is what matters. Thank you for reminding me, and thank you for speaking out for all of us who are less small-minded than Mr. Jeffries.

  36. Gwen

    No need to say too much….just OK I won’t go in your store. Somehow this is against good economics isn’t it? Whatever…there are a lot of stores out there.

  37. Stacy

    I am alot like you, I have struggled with my weight my whole life. I absolutely Love and stand by every work in your letter. It takes great courage to stand up for those who do not have the strenght to voice how they feel when others feel the need to bring them down.

  38. Marie

    I am also one of those people who have struggled with my weight and was the uncool country bumpkin. At 70 it still hurts when people make remarks. There are many products that lend a hand in making us fat (and I don’t patronize those things) but I do shop at vendors who put out healthy products. The one time I entered A&E and saw the size of clothes being sold, I walked out and have never returned. I am a good person who loves my friends no matter what size they are.

    I only hope this man sees the error of his ways soon. I also hope all those skinny people refuse to shop there also.

    Most importantly, bullying MUST STOP whether it is weight or any other thing that makes that child feel like he is not worthy. Parents: Teach your child he/she is wonderful and teach the other children that bullying is not acceptable. Someday they may have a cross to bear & the bullying would hurt them.

  39. Skye

    Amy, this was not only a breath of fresh air, beautifully written and so well worded and put together but it was SO CLASSY. I have struggled and suffered from bulimia for almost 10 years now and am NOT a thin girl, i have always been a curvy girl and even now, at a size 6/8, ive got my body flaws i dislike but seeing your response as well as so many others that have just kept it so classy but right to the jugular has been an incredible thing to see and it’s because of companies like A&F that really kept me in the hole of my disorder. This was absolutely amazing and I too, join in with everyone else and applaud you.

  40. Andrea

    As a person who has stuggled with weight all my life too this article made me smile! Thank you! I now want to go to Abercrombie & Fitch and buy the smallest shirt I can and proudly wear it everyday to show that even if I am fat… I can still wear your clothes and you can’t stop me! :)

  41. Krystal Ortega

    Absolute genius! Being overweight, the uncool kid, and now a mom of 2 girls, I guarantee that my kids will NEVER wear this brand. Thank you for writing not only a beautiful letter, but for sharing it with the world. Thank you for standing up for us round people!

  42. Thelma

    I just wanted to let you, and Mr. Jeffries, know that while I could and can fit into his clothes, and my four children could and can fit into his clothes, I have never and will never shop in his store. I’m the cool attractive mom of handsome athletic kids with a very disposable income. I am also a Christian and my money goes where my values are supported. I have also never purchased anything from Calvin Kline and I shop very little at Walmart. My children never felt left out because they didn’t have his line of clothing hanging in their closets. To be honest his advertising made them not want to shop there even when they could. If people put their money where there values are fewer people like him would be in business. Thank you for taking a stand. You are not alone. My daughter wrote him a letter when she was in her teens. He never responded. He is an offense to all that us good in the world.

  43. Nanette Valencia

    Big deal, he doesn’t like fat chicks. If one man’s opinion bothers you so much then you have issues

  44. Ellen

    Thank you, Amy.
    “Wearing their struggle on the outside” is an excellent way of looking at what I deal with. Not that that’s my only struggle… = )
    I do not hope this man curls up and dies.
    I hope this man finds forgiveness somewhere in his life.
    I hope his eyes get opened.
    I hope he has a change of heart.

    I see this letter serving us who have eyes to see it and ears to hear it, as a call for strength, self-love, and self-respect.

    I don’t want revenge as much as I want acceptance.
    I don’t want vindication as much as I want love.
    Those are the things that start with ME, and knowing others like me are out in the world with memories and scars and learned lessons like mine help me along to acceptance.
    Help me along to love.
    Speak out!
    Speak up!
    Hold your head up,

  45. Sheri2names

    I just came home from the funeral of a 14-year-old girl who hung herself at the junior high where my daughter is an 8th-grader. She was bullied mercilessly by girls who called her fat, ugly, goth, whatever else they could think of. This bozo sounds just like them – only he’s old enough to know better and as a gay man over 40, he surely has been the target of such derision. It only magnifies his shameful behavior.

    While surely bullying was not the only reason she killed herself, it clearly influenced her choice. The very girls who bullied her most started an anti-bullying group. The other kids are quite skeptical. True, there’s a chance they felt guilty and are trying to change themselves. Surely some even mean it. The commonly held opinion is that they’re just hoping they don’t get in trouble.

    I hope these girls see the connection and boycott A&F because the best way to defang bullies is to stand firm and refuse to support their horrendous behavior.

    1. Amy Taylor Post author

      This breaks my heart. While there have been a handful of people who think this blog post is about a brand (or a man who sits behind a desk leading that brand) this is the core of the message I hope lives on.: we all have things we struggle with in our lives. From person to person they may varu, but for the individual, it is significant. No one should have to live in fear that they are being judged by anything other than the quality of their character. Because at the end of the day, that’s the only thing that matters.

      I didn’t write this post because I care about one man or one marketing message or one brand. I wrote it because it was an opportunity to start a much deeper, much more important conversation. Though I had no idea the magnitude it would ultimately scale to, here we are. If my message reached one person who needed to hear it, that would have been a win. The fact that this has inspired so many people to come out of the woodwork to share their stories and opinions (in support of AND against my original post) is humbling. I hope, in some small way, it will play a part in preventing more of these tragic situations.

  46. Chrisa

    Great letter Amy.

    I feel bad for Jeff. He’s 65 years old and has had so much plastic surgery he looks like Joan Rivers.

    It’ must be hard to feel that bad about yourself, and to have your self-worth tied up so much in looks.

    I pity him. I really do.

  47. Sarah

    I have never shopped there, nor would my daughters shop there. It was there non-clothed models that showed nothing but skin, no product. I thought that was a gimmick to hide poor products. “Emperors Clothes” comes to mind. Good job Amy, I hope he makes a comment so we can laugh at his gimmicks.

  48. Nancy T.

    Standing ovation for you, Amy!! Almost 3 decades after high school still leaves me with mental scars from teasing, bullying by others due to the fact that I was a size 11 or 13 in school, not a 5 or 7. When I read Mr. Jeffries comments, it took me right back to that place! I am from Columbus as well (although do not live there now), and I really wish I would run into this guy on the street one day when I visit my family !!…I’d love to give him a piece of my mind! I am proud to say I have never spent 1 penny in an A&E store, even though (sometimes) I can fit into their clothes. I would never let my children wear this brand either! The one thing I can never understand about humanity: Why does being ‘cool have to mean being ‘cruel’?? Thank you for your letter, Amy! Keep on rockin’ it, young lady! You are beautiful, and from your photo I can tell you simply glow …both inside and out!

  49. Cathee Roden

    Very well said, Amy!!! Abercrombie’s marketing is so unlike the campaign of Dove now which is embracing your individuality, looking at the good things you have and celebrating them. In a world where people struggle to fit in and belong, we need companies who would drive success as individuals rather than being part of the “clique”.

    As consumers, we have the power to be heard. We decide what to buy so it’s easy for me to say “Goodbye, Abercrombie!!! I don’t need you!!!” I can be cool and sexy in my own way without having to wear your brand.

  50. CJ

    Amy, Thank you so much for putting into words exactly how many of us “big girls” feel. Though I’ve tried to say it, you have said it so much better than I ever could. And then I went to some of your links – the Josh Cox story is amazing! I thank you, Amy, for your courage and well-worded opinion. I highly suspect the Abercrombie CEO will not even blink an eye-lash at this letter, but your words have spoken volumes!!!

  51. Denise Rubin

    Amy: Your picture is gorgeous, as is your writing. I, too, am a fat chick. With a huge disposable income, a degree in law as well as one in fashion merchandizing, great taste, and an eye for fashion. I am also the General Counsel of a major Law firm with offices nine states. And I would sooner slit my throat than be caught dead in Abercrombie clothing. So hey, Mike, that whole “no fat chicks” thing works out just fine between us. To my other friends who, like me, wear their challenges on the outside, think about this guy and his tacky little company policy next time you’re spending your clothing dollars.

  52. Jordan

    The problem here is that this is a very stereotypical statement. Abercrombie and fitch say they only want skinny people wearing their clothes but what about the plus size stores, they only want larger people in their clothes. Saying that two out of three americans are overweight is not something to be proud of. All of the people that are making it a bi deal that he said that are not thinking about the other side of the story. Plus size stores are putting out the same statement by not letting skinny people wear their clothes

  53. Bear

    A very well written letter. An intelligent writing style. Multiple good points written with dignity and style. All these comments from someone who took a few moments to appreciate the beauty of the woman in the picture labeled “This is me…not wearing Abercrombie.”

    There are two basic things that Mr. Mike just doesn’t understand;
    The first is that beauty is not a size.
    The second and more important point is that physical beauty does not a good, or even attractive, person make.

    There are many attractive individuals in this world who are not beautiful. I remember a girl in high school who “just loved geeky guys”. Her boyfriends usually weren’t cute to most other people, but she liked them. Mama Cass wasn’t beautiful to me, but her singing talent and personality made her very attractive.

    Beauty comes in many sizes. Marilyn wasn’t skinny, yet most people know who she is because of her vaunted beauty. Adele is not thin, but she is a physically beautiful and otherwise talented woman. I can say the same thing about Missy Elliot, and many others.

    Ms. Amy Taylor, thank you for writing this letter. You are an inspiration.

  54. Patti

    Amy you said it, and said it beautifully. JUst beacuse I am a curvy girl doesn’t mean I can’t be cool or beautiful. I am 43 and I am true to myself, as odd as I might be. But I am a good person and support things and companies I believe in.
    Thank you for putting in writting what is on my mind.

  55. Randi

    Mike (can I call you Mike?), I’m not only a fat chick, I’m also a “not-so-cool” kid. Always have been, always will be. I’ve had 31.5 years to come to terms with that. Along the way I have been bullied, tortured, teased and harassed. Somehow I came out the other end better for it. In case you haven’t noticed, those not-so-cool kids are the ones who are passing people like you by–and doing some pretty amazing things. (You can read about a couple of them here and here and here.) Funny thing about wearing your struggle on the outside: it makes you stronger. It teaches you how to adapt. It forces you to dig deep and do more. And while people like you are sitting at the cool kids table intent on holding others down, the ragtag team of not-so-cool kids is busy pulling others up…and we’ve become an unstoppable force driving the world forward.” This really resonated with me. I grew up a chunky kid, struggled with an eating disorder in middle school, and then was force fed by my mom who insisted I was starving myself, and didn’t like how little I weighed. (despite being told by doctors not to be worried, I was fluctuating between 89-92 lbs in 7th grade). I then dealt with my parents divorce by emotional eating. It didn’t get better in HS (was teased a few times, but thought I was in a healthy weight. My weight swelled when I was prescribed Lyrica in college, and has been that way since. I have a great deal of trouble exercising, due to my fibromyalgia and exertion asthma, but I have the desire to get in shape, and it frustrates the hell out of me. I don’t wan to be this way, but I do what I can, and accept my shape as it is right now. It’s hard to not hate my body as it is, (both visually and the whole being in pain/sick all the time) I feel like a waste of space more times than I can say, but it doesn’t mean that I don’t also love my body, and embrace my curves. I have my ups and downs, but I’m starting to accept and love myself as I am. It is a constant journey, and I feel with all I’ve been through, I am stronger for it.

    Amy, thank you for writing this eloquent letter to Mike. I really hope it reaches so many people who need to hear something like it, it gives me hope. *hug*

  56. Pamela

    Well Said Amy. You speak for a large portion of the population and we applaud you for speaking up. And eloquently. My response would be a little more four-letter worded and short. lol

  57. Chris Early

    Amy Taylor – You are a beautiful woman, inside and out.
    Mike Jeffries – You are a douchebag, inside and out.

  58. miriafull

    Amy, you are beautiful and cool and eloquent and awesome! Thank you so much for your well-written and gracious response to Mr. Jeffries. You rock!

  59. Kristen

    Thank You for speaking your mind! I’ve always had a real problem with A&F and their marketing of sex to preteens and teens. I won’t spend anymore of my money there. Speak out with your wallets folks…..ENOUGH !!

  60. Cindy

    Bravo! Well said, masterfully written! You have sent the message millions of us were thinking. Thank you!

    And by the way, you are a beautiful lady. And it is obvious that you have internal beauty as well. God Bless You!

  61. kathy

    After reading Jeffries statements recently I told my beautiful blonde hair, blue eyed, size small, 17 year old daughter that I will never spend another dollar in that store. She replied, “Don’t worry, I’ll never wear that brand again. That guy’s a jerk!”

  62. Julie Kennedy

    I can only say what many others have already said – thank you! What a wonderful human being you are.
    I think what you send out into the world comes back to you – so those who put out hate and intolerance will get the same in return. As you can see, you put out a lot of love and are getting it back in spades! :)

  63. todotanzania

    Please let me know if you’re looking for a writer for your blog. You have some really great articles and I think I would be a good asset. If you ever want to take some of the load off, I’d
    absolutely love to write some articles for your blog in exchange for a link back to mine.
    Please shoot me an e-mail if interested. Many thanks!

  64. Kathy

    I am seriously tempted to squeeeeeeze myself into one of my daughters’ soon-to-be-trashed A&F tshirts with my big ole belly hanging out and just stand outside Abercrombie and Fitch!

  65. Leslie

    This country is too accepting of fat people. They cost us all money in the end. Higher health care rates, etc. Nice letter Amy, but you need to get serious about losing some weight. There are no shortcuts. Hit the weights, change what you eat, and bust some ass. No shortcuts. No whining.

    1. Carrie

      Wow…you are just as small minded as the Mike Jeffries. You missed the whole point of the letter. Pitty.

  66. diana

    as i am reading this letter, i am sitting here, bawling.
    not for you, not for myself, but for all of the little girls [boys, too] who havent lived this life long enough to realize that words // actions // clothes from clowns like mike, do not define them.
    well done.

  67. Melissa Ferrell

    I love it when women have the courage to speak their minds! That goes great with the company I am involved with, where our motto is “Celebrate, Encourage, Reward” This means ALL women, no matter their size, their age, their socio-economic status, religious affiliations, or anything else – we do so just because we are women.

    Celebrate WHO you are. You have Encouraged others to do the same. And your letter has obviously Rewarded so many others. Amy, you are the voice of many and I truly applaud you for letting your voice be heard.

    Beauty comes in all shapes, sizes, and packages, and it is time that people accept that, including CEO’s of companies. If more people were more accepting of other people, this world would be a much better place.

    I wonder how much business A&F would get if only the people that thought Mike Jeffries was a great looking guy? How would he feel if he were judged on his appearance alone? I personally just don’t agree with any kind of discrimination. As long as people treat other people with respect, that is all that matters to me, and in my opinion, the only thing that should matter to everyone.

    My husband and I make great money and therefore are able shop anywhere we choose, and I am basically a shopping addict; shop daily. But I can definitely say that not one dime of our money will ever be spent on this brand again.

  68. Lindsey

    CHEERS TO YOU! The thing that I love most about your response is that you approached the bigotry with kindness. I work in the dog rescue business and so commonly see people’s reactions to the cruelty they see animals endure as hateful and reminiscent of the things people committing the heinous acts must feel and say themselves. We can’t fight hate with hate, it defeats the very point of fighting it when done in that manner. Thank you for being such a bright light in this world!

    God Bless!


  69. Nat

    Very well written letter, I think Mr. Jeffries himself do not have a model figure, and a model face. Per what he said, I don’t think he is qualified for being the CEO and representing the brand.

  70. Marie

    Amy, you are great! I was never overweight so much, but always “weird”. I was the no-so-cool kid for my whole life, just a bit longer than you. I was teased for my freckles, mocked for my messy hair & wrinkled clothes, called “Pipi” “Annie” & “Strawberry Shortcake” because I have red hair, and outcast because I didn’t fit in to any clique or on any team. Once my whole soccer team ran into cars to get out of the hail, parents included, and I was left standing by the goal post being pummeled by hail stones. I’ve always been awkward, strange, and apparently scary. As a young child I rarely spoke & the kids at school would ask me why, but I had no answer, I was just really shy. I am not tall or short, I’m not thin, but not fat, but I am still covered in freckles from head to toe, have red hair, and I recently lost a breast to cancer, which left me rather lopsided.

    What you say here is amazing. I’ve known lots of women (and men) who don’t fit the TV star norm of anorexia. I agree that this is equal to racism but, for some reason, more widely accepted. You, to me, look happy, healthy, curvy, lovely, and intelligent. If we women want to be admired for WHO we are rather than how we LOOK, we should never give our power (or any power) to men like Mr. Jefferies.

    I would love to go on the cross country road trip with you! You are a fantastic human being!

  71. Stephanie

    I agree wholeheartedly with so many of the comments on here, your letter is well written and speaks for so many of us. I am about a size 4, but at only 4 foot 10 inches I have never been and never will be one of the “beautiful people” or part of the cool crowd. I managed to stay mostly invisible through high school after years of learning to avoid the bullies all through elementary and middle school. I watched as all the other kids worshiped Abercrombie and covered their text books in the Abercrombie bags. I vowed then to never ever shop there and more than 10 years later I still haven’t. It isn’t just about size, it’s about respecting others for who they are no matter what that may be. I realize my story is just like so many other commenter’s, but I felt that was all the more reason to share. Many of us have felt alone in our struggles, but we aren’t alone, we are many, and we are strong. Thank you!

  72. Nomattic

    I find those statements incredibly ridiculous coming from a man who has both reportedly and visibly had tens of thousands of dollars worth of plastic surgery. Sounds like the “ugly” kid turned his low self esteem into an axe to grind and a lifetime of running from who he really is. I’m glad someone finally had the courage to write this on behalf of all decent human beings everywhere. Thanks, Amy.

  73. Melinda Augustina

    You go, Amy! I, too, had a similar experience of feeling sorry for aforementioned jack-ass. His photos show someone so completely unhappy inside and disappointed in his looks that he’s had multiple surgeries trying to look like “a cool person”.
    So very, very sad.

    I have been stuck at goofy and dorky and “that awkward stage” for 30 years – and quite frankly, I love it. It comes with a lot of freedom.
    I think we’d love to do a SKYPE interview you, Amy, for the show Speaking of Beauty TV. So if you get a chance to watch it, contact us and let us know if you might like that.
    Melinda Augustina

  74. Gail Kent

    I’ve had a lifelong battle with my weight (right now it’s down) and totally get where you’re coming from. I was bullied because of it when I was a kid, and it produces blows to the self esteem that take a lifetime to shake. To see an adult bullying long past puberty is just pathetic. While boys are sometimes victimized in this manner, mostly it’s girls. Girls — then women — are told all their lives that they don’t measure up in some way. We’re either too fat or our boobs are too small or our butts are too flat — all meaning we are not worthy of love. We must teach our daughters that they are loved just as they are and stop buying products that are marketed with these messages.

  75. Joan

    Imagine a world where a human’s physical characteristics doesn’t have a place in our society… not in conversation, print, products—nowhere. It’s almost unimaginable.

  76. Amy

    Bravo young lady! What a wonderful letter and I hope and pray Mr. Mike Jeffries (although I could think of other things to call him) reads your letter…..! Even though I don’t know you, I can tell you have a beautiful soul and you speak for the masses….the majority of American Women and probably a lot more from all over….
    He is one of few that add to a serious problem of our young people…shame on you Mr. Jeffries and all you stand for….Shame on you….
    and Bravo Again Amy !!!

  77. Christina

    Truthful, courageous, well-spoken, and so very respectful. You are the “coolest” kid I have met in a long time. Standing ovation for you beautiful one. Standing ovation for you.

  78. Sara

    I don’t have much to say that others haven’t I am sure, but I just wanted to say this is an awesome post and beautifully written. I am glad to have found your blog too. Well said, Amy!

  79. patricia

    You my dear are a god send.. To have someone so carelessly put down so many without even knowing them is crap..
    You don’t know everyone’s personal struggle and what not to sit there and down grade them..
    Its not wonder that people suffer from some pretty heavy emotional stuff because of certain comments like he has made.. I personal detest the store, and dredge walking by because of the smell.. They douse their clothes in perfumes.. YUCK..

    I dont want to gag going into a store, let alone feel like im in a night club.. Im there to buy clothes..

    I thank you for this letter..

  80. Wilma


    from the orherside of the Atlantic Ocean, Holland to be exact, I aplaude you!
    People should look more at the inside of a person instead of how they look on the outside..the world would be a more happier place if people did so!

  81. Dina

    Here’s what I’d love to see:

    Imagine if someone found out when Jeffries was visiting one of his stores.
    Then imagine a group of thin people from a burn unit flocking into the store, trying all kinds of clothes on & NOT BUYING A DAMN THING!

  82. Christy

    Thank you!!! I stand behind you and say kudo’s for standing up and believe that yes you are beautiful even with the not so thin body you have. This has been a struggle of mine for years as well, your story sounds like mine:( However in the past 6 months I have decided for my girls that I will love my body and I will wear clothes that may show some of my rolls in stead of trying to cover it up which silently tells my kids that i don’t like my body. My girls need a mom who stand strong and who shows them that it doesn’t matter what the outside looks like, it’s inside that counts. Thanks for sharing your story and thanks on behalf of another heavier big boned girl for writting in to Mr. Jeffries!!


  83. Wes

    As an overweight guy, I’m going to give a different opinion here… Shut up, stop whining. No one cares how bad your childhood was because of your weight. Stop making this about yourself. This is a business that markets to a particular kind of people. It’s not me, it’s not you, and that’s alright. Take the time instead of writing these letters to get to the gym or see a counselor and find something more productive to do with your life.

  84. Trace

    Kudos, Amy!
    as a + sized lady myself, i am sickened by that ugly A&F’s CEO’s comments.
    you have given a voice to all the BBW out there..we will not be silenced!!

    you are indeed a beautiful lady inside and out!

  85. Yodamom

    As a mother of three I am not going to be buying anymore products from this brand. Not because of their sizing but because of their handling of this situation and their comments. Thank You Amy, for your brave words and actions

  86. Alexandria

    Thanks Amy for your stand on this issue. You worded it honestly, but remained kind. I’m not a model by any stretch, but if I wanted to I would fit Abercrombie’s clothes. Funny thing is, just cause I’m ‘skinny’ enough never made me cool. I’m thankful my family could never afford such clothes, I’m a better person because of it. I wasn’t able to conform to society. Those kids I wanted to be like with all their cool clothes, lets just say I wouldn’t be proud to be any of them. I’m not saying that ‘skinny’ ‘cool’ kids can’t be good people, I’m just saying looks do not define a person. I’m proud of who I am, sitting here in my non-label encrusted blue target t-shirt.

  87. Lindsey

    You go Amy!! I am the same exact way, I love myself and that’s all that matters!! I work at a very prestige college, a mother, a wife , a sister an amazing friend.. to me that’s all that matters!!

    Every time i walk by A&F it always stinks, with their cologne, even if i was a size 4 i wouldn’t shop there because I HATE snobby, better than others, rude people :)

    Go Amy Go!!!!

  88. j

    It’s great to respond to morons like the CEO. But generally, it’s just their way of getting attention. Because there will always be shallow people that will RUN to the store now because of all this. But…that’s capitalism. Do what you want regardless of who is being affected.

  89. Dana Donovan

    Thank you Amy, from the bottom of my heart. My fifteen year old daughter is one of the kids who it thin enought to fit into these clothes. But she has an eating disorder and that keeps her thin, but at a huge cost to her emotionally and physcially. Her heart has been affected and my little girl is gone and I can’t reach her. This is in large part due to the influences society places on these kids “to be thin to be in”. I rage violently inside my mother’s heart at Abercrombie and Fitch (and all others like them) for taking the sparkle out of my baby girl’s eyes and turning it into the depression filled stare and self harming behaviours that often go along with eating disorders. You may never win enough money to open your retirement home for elderly dogs, but you have sure won a place in this middle-aged mother’s heart forever.

    Thank you for your courage.

  90. MEG

    Amy, from one of your “sisters” you go girl! I know what it has been like and I understand how it feels to read his garbage. We cant save them all, but we can pray for them all….Good luck Mr Jeffries….as you know there is power in the dollar!

  91. Terry

    Good for you Amy,
    My son always wanted ambercrumbie cloes, which he did get, but I hated the stores, which i am glad to say closed in our area. For what you had to pay for their close you could buy several better pairs of jeans. The CEO definately has a personal problem. I myself am older gentleman and would never wear their clothes because I cannot fit into them and I don’t like to wear clothes that look like rags.

  92. T. Edwards

    @Nicegirl, I’m not sure what part of Amy’s email was asking for pity. In fact several phrases in her email make it clear that she’s proud to be the person she is, which is really the opposite of asking for pity. And she states quite clearly that she’s not “bashing” on the CEO because his stores don’t carry her size. She’s bashing on him because of the tone and content of his words, which do border on hateful. Indeed, everyone has the right to express their opinion, but free speech does not equal speech free from consequences. I expect, and yes, I hope that Mr. Jeffries will suffer social consequences for his words.

    @Amy: Bravo! Thanks for doing your part to make Columbus a more compassionate place to live!

  93. Brandi

    Bravo! You are a very well-spoken woman. I have just read this aloud to my 12 year old daughter. You are not only an inspiration to those people that Mr. Jeffries doesn’t want in his stores, you are a role model to young people in this world! My daughter and I are both the type of shape (or close anyway) that he wants in his stores. Neither of us have been in his store before, nor will we be!

  94. WeirdoGal

    I possess an athletic “surfboard bound body”. I’m that person that he thinks should be allowed to wear his clothes, based on my outer appearance alone. But when i walk into an AF store im disgusted and bored. His rags are visually unaesthetic and uninspiring. In my mind its a fashion mockery. And thar ugly logo is splattered all over everything like it makes it any more appealing. I see AF as basic and trashy.
    I’ve been on the receiving end of less than nice comments made by thick and thin women because of idiots like him and that little girl who think its ok to talk about people’s bodies because they think we should take it, or we’ve heard it before and shouldnt be offended.
    He seems to thinks he has the right to make these comments because he is “talented” and “successful”. But I dont see any skill at work when i see his clothes. They’re all carbon copies of classic clothes thought of by prominent designers before him.
    His only success is adding to the vapid and rampant consumerism plague that is tearing the world apart. Exactly as Ms. Amy says, he lives to bring others down like an insecure teengirl. His entire existance is laughable to the aspiring scientist, professor, artist, or cook who lives to bring happiness and knowledge to the world. To advance the world. He knows that his work has no meaning in the grand scheme. He knows that he is hollow, and painfully less intelligent than some of his rich peers. He has to put down us outcasts and freaks because he knows that we are above him and his basic clothes. He and everyone like him. Let those with bland cookie cutter bodies and minds, enjoy and feel validated by his remarks, his brand.

    The rest of us will enjoy our thrift shop/ inspiring fashion sense and keep uplifting the world. Hehe :D

  95. Jeff

    Amen Amy!
    So many people go through life missing out on the most awesome people that could have been a bigger part of our lives because we pre-judged them based on appearance…. and never allowed ourselves the opportunity to get to know who they really are…. I have a ton of “Not Cool” friends and “not skinny” friends.. wouldn’t trade them for anything…
    Thank God for variety and “different”….. wouldn’t life be boring if we were all the same.

    God Bless…

  96. Tena

    Thank you, Amy! This was an awesome letter!! And this man has already proved he isn’t cool, but he IS a Tool! I am also standing, and clapping for you!

  97. Nicegirl

    The frustration you are feeling may be understood by some people greater than others. However, bashing on the CEO of a company, that you don’t even know, isn’t solving your overweight problems. All stores carry only specific ranges of sizes for clothing and shoes. There are strictly plus size stores and do you see me out there ranting on to their CEOs because they don’t make clothing that fits me. You are comparing your weight to an actual disabity or issue. There are people that have had to do a lot more work than you just to live everyday, yet you are pitying yourself on a public website. Everyone gets bullied, teased, and harassed through schooling. It’s unfortunately the new normal. So stop asking people to feel bad for you and you stop pitying yourself, and just love your life to the fullest. Don’t bash on CEOs just because you aren’t happy with their sizing and don’t bash on me for expressing my opinion. Just be happy with who you are and stand for what you want but don’t try to woo people from shopping there because of your story. It’s their lives and their decisions. One little story like this shouldn’t cause a company to loose customers, but that’s what you want, right?

    1. Lindsey

      I believe he is the one that was bashing overweight people in the beginning if he can’t handle it he shouldnt have started it. It’s not about not carrying the clothes, it’s about what he said about people “people with washboard stomachs” hello you ignorant moron of a CEO, apparently you have the perfect body, perfect life and have no family or friends that don’t have washboard stomachs…….really?!?

      Hope his CEO position pays off because he sure is an idiot.

      1. Lindsey

        One more thing, who is he to judge anyway? Who are any of us to judge? People come in all shapes and sizes, and if others don’t realize that, then they need to wake up! Its called life and noone is perfect, if you think you are try walking on water… see how perfect you are then ;)

    2. Stephanie

      Wait a minute, you just said “Don’t bash on CEOs just because you aren’t happy with their sizing and don’t bash on me for expressing my opinion.” So it’s ok for you to bash on her opinion, but no one else can bash on yours? Talk about hypocrisy.
      And clearly you didn’t read the whole article or didn’t take the meaning from it. The point here isn’t that they should carry large sizes and people should stop shopping there because they don’t. I don’t think anyone is expecting or even asking Abercrombie to start carrying larger sizes. The point of this story is that everyone deserves respect, just as you ask to not be bashed for expressing your opinion. The point is that this CEO is saying if you don’t fit into what he constitutes as physically beautiful he doesn’t want you to shop in his stores. It doesn’t matter if you are a size 2 or 22, only he only wants “cool” people to shop in his stores. His definition of cool, not your definition of cool, my definition of cool, or anyone else’s. This CEO is a bigot and deserves any and all negative publicity he gets for being so arrogant as to say such things.

    3. Marie

      She never “bashed” him. She never pitied herself. Have you read her letter? It sounds like maybe not. Mr. Jefferies is the one who said these cruel things, and he is the one that will lose (not “loose”) customers based on his remarks. Not anything Amy said, or anyone else said. Just because people get bullied doesn’t make it okay. It’s like saying “lots of people get cancer, so why is your cancer so special?”. Why anyone needs to invalidate another is beyond me, but I’m sure your words matter very little to Amy. Tolerance is something we all need more of. I hope you find it so that you can live up to your “name”.

    4. Melissa Ferrell


      I think you are missing the whole point of this letter that Amy has written. Of course people are going to make up their own minds of where they shop and she didn’t ask anyone to not shop at A&F. Her point was to let Mike Jeffries know that his statements were unacceptable to the masses. – We all have our own opinions, but most of us who might have an “unkind” opinion, have enough couth to keep those to ourselves, and most of us are definitely not CEO’s of companies, that depend on great masses of people to continually succeed in business. The words of this man, Mike Jeffries is seen by most as a mass “bullying effort” and in today’s world, most are not going to tolerate that. – This is not just “one little story” that you are referring to. This man’s comments affected 2/3′s of the US population.

      And just to make it clear, I am 5’3″ and weigh 119 pounds, and wear sizes 0-2, so not anywhere close to being overweight/obese and could definitely fit into the clothes at A&F. HOWEVER, there’s no way that I will ever buy this brand since the CEO’s intentions, in my opinion, are much like that of Hitler and trying to create a “perfect society of only skinny, beautiful (cool) people!

  98. Leigia

    Amy — I am certain you will write that book as you are an amazing writer! I have been a fat chick and a skinny chick so I know both perspectives (currently skinny due mainly to health problems that make it difficult for me to eat). People who are insecure and immature are cruel period; however, as the CEO of a clothing company he should have considered the backlash as you point out. As I mentioned to a friend, I believe his clothes are meant for 6 foot tall heroin addicted anorexic models because I need a large in his shirts. I am a size 6/8 with a 36C bra size. That’s a large???? Well Mr. Exclusionary lost me as a customer which wouldn’t matter much except that I am certain I am not alone in my reaction. You go girl :)!!

  99. Michelle Washburn

    What Mr Jefferies forgets is that us ” fat chicks” may also be “fat moms” of teenage boys and girls, the very people that pay for the clothes for their kids. I know I will no longer buy for my children from Abercrombie, I want to teach my children that this kind of behavior is unacceptable. They will have to choose another brand to wear. I have raised my children better than that, I am sure they will find something they love from a company with some values.

  100. Suebob

    It always baffles me when retailers would rather lose a huge chunk of market share than to allow larger people to be seen in their clothing. I had this issue with Ann Taylor some time back – I think they may have added larger sizes since then. One of their salespeople looked me up and down and said “Oh…we don’t have anything FOR YOU.” Humiliation.

  101. Michelle

    Way to stand up and be heard!!! I have to say that I am from the thin, and in school from the cool table but when I read what he had said I was sick to my stomach. Im a mom now of a teenage girl and boy. I shopped often in his store but will never step foot in another one. My children’s closets were full of his brand up until this point. When I allowed my daughter and son to read what his views were they both went straight to their room and took everything out that had his brand on it. Without my input on how I felt about his comments my children saw the wrong in it and didnt want to be part of it. It’s people like you that stand up and show the world what beauty is all about. Thanks for sharing this letter and know that millions of people feel the same way you do.

  102. Trish

    Astounded by the shall I say “BALLS” of this Jefferies. So let me say this to Mr. Jefferies. I am proud and happy to say I NEVER shopped in your stores. I’m not going to say I’ve never been in your stores because I have, I just never bought anything. Not because I was fat, because that’s not the case, I have got to say I was one of lucky girls who was built taller and thinner.It’s not because I wasn’t cool, because cool is just an illusion of what people perceive of a person, and it’s not because I couldn’t afford your clothes.

    I never spent my money in your stores because I could never see the sense in paying good money to do somebody’s advertiseing for them.
    I’m a person who likes style, but not with names all over it. I’m a person who is an individual not a billboard.

    I hope any girl out there that is looking for who they are or how they want people to percieve them as, would be that people would see them for themselves,you are not the clothes you wear, do not hide yourself behind namebrand/designer clothing. Do not let the advertising gimmics make you feel like you have to be like others to be accepted. Be unique, be yourself, be proud of who you are.

  103. Lenroy

    Thank you Amy! Standing up for yourself and others while being truthful is the right way to do it. Blessings to you.

  104. Lyn Foster

    Bravo, Amy! My favorite part of this is, I believe, one of the your most powerful statements:

    “Mean-spiritedness aside, Mr. Jeffries’ comments raise a flag about a bigger, more troubling cultural issue. Pretend, for one moment, that instead of fat chicks, unattractive people or “not-so-cool” kids Mr. Jeffries had said “African Americans” or “homosexuals” or “single moms.” As a society, we would rise up and crucify any brand that flaunted that kind of exclusionary business plan.”

    Yes, we would be outraged. We should be outraged. I am outraged, and I will take my dollars to another store.

    1. Jan

      We are born black, or homosexual. We may become single parents as result of circumstance, however, obesity is the result of lifestyle choices.

  105. Sandra

    I applaud you for this very well written letter. Beauty comes from within and it has nothing to do with our size, height, color of skin, social status, etc. You are right, CEO Mike Jeffries must be a very miserable man (and very lost) to choose to use the influence he has to create hate and give superficial things, like the way someone looks, a platform through his business. Where is this company’s social responsibility? But the world will always have people like Mike Jeffries. Then again the world will also have leaders like you Amy Taylor to remind us that we have a choice to make; will we lead with open hearts and compassion, with a desire to make this world a better place or will be lead with greed and selfishness like Mike Jeffries. Thank you Amy for being part of what makes this world beautiful. You are what I call an Intelligent Leader and that is what we need in this world.

  106. Laurie Gibbons

    Beautifully written, Amy! Not surprising, since it’s coming from a beautiful person! Thank you for speaking out for all of us who feel the same way, and who struggle with similar issues!

  107. Ash

    Ok, first off, I’m Australian, and I went to A&F once when I was 15 whilst I was on holiday. I was really athletic, pretty tall and rather busty, even at fifteen. The people in there looked at me like I was some sort of freak of nature, until I started talking to my mum, who was with me, and then it was like… Unbelievable. I’ve never had people obsess over my accent as much as they did!
    And then I told them what size I was. The look they gave me was so filthy. I get it a lot here, too, but I’d never been made to feel so horrible about not being smaller! The “Oh, I don’t know if we’ll have anything that’ll fit you” was degrading. I was a US 8, and fifteen years old. Who says that?! Eventually the sales girl came out with this disgustingly short dress, and my mum dragged me out. Not that she really needed to.

    The point is, Abercrombie and Fitch can be this awesome “All-American” brand (that’s how they’re advertised over here), or they can single out two thirds of the population and make a sixth feel uncomfortable about turning their children into… Well, filth.

    A&F are opening stores here, now, too. They won’t do as well as they’d like to. Australia is one of the fattest countries in the developed world.

    Thank you for your letter. I’ve always said being cool & popular was less fun than being the freaks. This is only proof ;)

  108. Robin

    I would rather be healthy than thin. I am a size two and felt fat, ugly, unwelcome inside the store and in their clothes. My muscle tone alone made it clear those clothes were not for me. I’m no body builder but I well never be some fragile thin thing. My arms didn’t fit into the sleeves. The pants didn’t fit over my calves. I chose to leave laughing. so dear CEO i am going to get on your level for a moment. I was the best looking person in your store, with out brushing my hair, washing my two day make-up, walmart flip flops, ripped jeans and grubby tee-shirt my personality trumps your brand and I am proud to say while I am one physically attractive female I also have a brain and a heart. You wont find a brain or a heart, your brand cannot give you those, you cannot buy them. I am the first female in my family to not have a life long struggle with depression and an eating disorder. I have been harassed. But I have also been inspired, encouraged, loved and respected. I feel sorry for you, with such disrespect to others you must be missing some kind elements in your own life. How are you going to cope when your appearance becomes a problem and is no longer the image of your brand? Photo shop can only do so much. To everyone else out there I hope Amy and others can continue to encourage you to be you, that is what you are meant to be.

  109. Leilani Haywood

    My kids who fit his target have never been into his clothes. I’m newly-overweight after years of being skinny and just right and it has been a battle. Thanks for sharing! Needed it.

  110. Jan

    I am terribly sceptical of an article written by a marketer who openly attacks one brand. It’s A&F’s right to market to whomever they choose and however they choose within the remit of the law. I am neither skinny nor young, however, I have nothing against beautiful people nor shops dedicated towards them. Before people start jumping up and down, beauty can come in all shapes and sizes, I know, however there is nothing wrong with a proprietor choosing his or her target audience. There are shops specifically for plus sizes, children, babies, tall people (who don’t have a choice in their size, unlike overweight people) athletes, etc.. If you don’t like it, don’t shop there. But why, when we are living in a society that is suffering ever more serious consequences as a result of the obesity epidemic, aren’t we encouraging our young people, indeed, EVERYONE to be slimmer and fitter.

    1. Stephanie

      You make the HUGE mistake of assuming that everyone who is overweight is overweight by choice. Some of the healthiest and most active people I know are what you would consider “overweight.” The point of this story has more to do with the attitude of the CEO than it does with the sizes they carry or their marketing campaign. If you can’t see that you may be part of the self esteem problem we have in this country. I’m all for teaching our kids to be healthy and active, what I am against is telling them they must achieve physical beauty at any cost in order to be happy, loved, and successful in life. People like Mr. Jeffries are why there are so many young girls in our country starving themselves and make themselves very UNhealthy trying to fit in.

    2. Marie

      Health & size are no mutually exclusive. Amy looks healthy & happy to me. She looks like a normal woman. The expectations set on girls and women to look so thin are unrealistic. We aren’t all built the same way. She’s written an open letter to the CEO of A&F because of remarks he made, which are quoted above. She didn’t wake up suddenly and attack a company for no reason. This letter is not even an attack. If anything, it’s a defense from his attack. Plus size stores exist because stores such as A&F do not cater to larger women. But I have never heard the CEO of a plus size store publicly insulting skinny people, or even intentionally discriminating against them for not be “cool”. Overweight people do not always have a choice in their size. We are born the way we are and we do what we can with what we have. I can’t make myself taller, I can get thinner but I’d have to starve myself to make it to size zero & that’s a poor choice, I can’t grow black hair or change the colour of my eyes, but I could dye my hair & wear contacts… but that wouldn’t be me. We should be true to ourselves. Most people in the USA are not fit to by from A&F, according to the CEO, so we won’t.

  111. Lucia

    Thank you Amy for keeping it real with Mr. Potty Mouth! And yes I meant potty mouth! What he says and thinks is just plain mean and hurtful with a topping of arrogance! I have been from one end of the spectrum to the other. I was very thin in high school and my first boyfriend quit me because I was to skinny. After the birth of my first child I started my battle with going from skinny to heavy set to losing weight to gaining weight. I have been my so called ideal weight, skinny, a brick house, and over weight. The one thing I have learned is that no matter what you weight is your happiness, self esteem and beauty come from who you are not what you look like. May blessings to you and your family for being the loving voice of the majority!

  112. Mariam

    Beautiful letter! I am a mother and grandmother of beautiful size 5 women. I myself have always been a slim person but I have the most wonderful chubby friends. Women who are intelligent, professional and caring. I live in Puerto Rico and we have an A&F store in San Juan and I have visited them before, but my daughters, grandaughters and me will never again buy anything from them. When one of my grandaughter read the letter, her only comment was: this guy is a racist moron.

  113. Melissa G.

    Amy I am a mother and grandmother who is very disturbed to find out that a CEO of a very popular clothing company would act in this nature . When showing your story to all three of my children they were all appalled. My 15 year old son asked me Mom does Mike Jeffries not realize that beauty is on the inside not what I put on the outside. My son then log on to the school website and posted your story for all the students in his school to read. My son and I could not believe the response we got from our school system from parents and students. We are disgusted with Mike Jeffries and his brand. We as a community have chosen not to support his brand ever again. My children have taken everything they owned of this brand and thrown in the trash. They refused to wear a brand where a CEO is so ignorant. Amy I am glad you posted your story. You are opening the eyes of are young generation to let them know that bullying will not be tolerated

  114. Mary Ann Betz

    Amy Taylor, you are my hero. Thank you for standing up to this kind of bigotry, for that’s exactly what it is in my eyes. David T. Abercrombie and Ezra H. Fitch would be disgusted to see their names associated with such a retailer. Years ago, when my boys were young the store and the clothing had a completely different vibe. When they started putting naked kids on giant posters in their store windows, I stopped shopping there. I remember one photo in particular with a girl and two boys in a bed together. I wrote a long, heartfelt letter to Abercrombie and Fitch expressing my concern for this type of imagery and what it said to our teenagers. I never heard back from them and we never shopped there again.

  115. Holly B.

    Very well said Amy! I posted his article the other day on Facebook. I was appalled. I am the “fat chick” that used to wear his clothing 20+ years ago when i was in hogh school/college….and the “fat chick” that buys her skinny cool kids A&F clothing. How would he feel if he knew probably 60% of the people that purchase his clothing are the “overweight” parents buying them for their skinny children? Well, I’m not anymore. And my kids have taken their A&F clothing out of their closets. They are 18, 14, and 10. They basically told me “mom, if that guy doesn’t like people like you then we don’t want his clothes.” I love my kids and KUDOS to you, Amy!!

    1. Lori H

      This made me tear up. Your kids are wonderful people. And their response is a direct reflection of the wonderful mom you appear to be.

  116. Guest

    The ironic thing about Mike Jeffries’ statement is that HE IS AN UGLY GUY!!! If physical ugliness were a disqualifier, he’d certainly be disqualified from being the CEO of that organization.

    He’s most pitiable, not only for that ugly face, but mostly for that ugly attitude.

  117. Yvonne

    Well written and should be read by two out of three people worldwide. Proud to belong to your category!!!!!!

  118. Roxana

    I don’t judge Mr. Jeffries marketing strategy as far as who he wants to market to. What I don’t like is making the comments over and over again, as if disliking people that are not like his “ideal customer” is a bad thing.

    I don’t even remember the last time I saw his store, probably because that is not the kind of clothes I wear or would buy for my daughter. I can tell you that I have no intention of conforming to anyone’s standard, which is the main reason why I wear my bullied past as a badge of honor. I was bullied through my teenage years for being different. As hard as that was, I am very happy I have never done what everyone else does. What is the fun in that?

    I also like to eat, so I guess I will never fit on those clothes. So instead of getting mad at your ridiculous standards of beauty, I would rather celebrate my own beauty standards, which have to do with real beauty, inside and out, healthy outlook on life and loving every minute of it.

  119. Grampie43

    As a seriously overweight person, your letter hits a chord with me, and I agree with everything you have said. Mike Jeffries is obviously an ignorant boor who doesn’t deserve to be in the position he’s in. And if the company shareholders have any conscience at all, they will see that he doesn’t stay in that position much longer!
    As previous posts have said, there are a lot of people with “washboard” stomachs who are turned off by these comments. I hope that these people, like a previous poster will “never buy a stich” from that store again.
    I agree totally with everything you said in your letter, and incidentally, from your picture, you look like a beautiful person….and that’s what counts!

  120. Nathan Giles

    Does the phrase “two wrongs don’t make a right ” mean anything?
    sure this mike dude sounds like a douche but pointing it out to him is just the same as that girl who wrote in your year book.
    I am English and a fatty but am aware that being overweight carries risks and decreases my life expectancy .
    being over weight is not a natural state for a human being to be in and is only a very modern phenomenon 100 years ago only the very rich were fat now it is the opposite .
    I abhor bigotry of any kind and the bit he said about not wanting certain people wearing his clothes is wrong (not bigoted just elitist) but you pointing this out is doing just what he wanted, getting publicity!

    if you don like what he says don’t buy his stuff.

    By plastering this all over Facebook Etc. you are just telling all the stupid young kids that wearing his stuff is a stand against fat and ugly there by propagating his ethos you know the kind of person I mean the type that troll RIP pages .

    I think your time would have been better spent writing about


    rather than basically giving Abercrombie + Fitch free publicity and lets face it the sort of shallow, vein people that shop there would see this article as a vindication of their personality whilst reaffirming their prejudice.

    I was always told to turn my back and walk away from bullies

    1. Marie

      I have never understood the “ignore the problem” way to deal with things. Amy has used words to express herself, and she’s used them well. If everyone simply ignores bad things that creates stagnation. Knowing this kind of attitude exists in our society helps to create progress. So spreading the word is the best thing to do! The publicity is BAD. Not sort of bad, but people throwing out A&F clothes and never shopping there again bad. The people who continue to shop there are of no concern to us. Let them have their tiny clothes. I’m proud I never shopped there even if I could fit in that stuff; it’s not clothing I would want.

      If everyone in history just pretended things were fine we’d still own slaves, beat women, and die at the age of 35. Progress is the point here!

  121. Linda

    So awesome! As a parent of a teen, I give you a HUGE standing ovation! I hope he reads this and it changes him…even if it’s just a tiny bit!
    Thanks for a well written letter Amy!

  122. Lynette Wilm

    This letter is beautifully written ! I applaud you for speaking your mind. However, there are so many companies like Abercrombie out there. Hollister, Victorias Secret and North Face are just a few. None of those cater or even dapple in larger sizes. What amazes me is that as was mentioned in the letter, the vast majority of woman out there ARE wearing larger sizes. Big is where the money is !! Also, if you have seen photos of Mr. Jeffries, I doubt that he was part of the in group in school. My guess is that is why he behaves and thinks the way he does. He was just a poor little unloved child looking to make heavy kids feel as left out as he felt when he was young. I personally find him pathetic and will never buy a single piece of his clothing for anyone I know!

  123. Skyler Mclane

    Ya know, I think us larger people should take his brand from him. Fill every store with people he doesn’t want wearing his clothing. Wear his stuff even if he doesn’t want it. It may require some cutting and sewing, but the more you tell me you don’t want me to do something the more I want to do that something.

  124. Paula Hay

    Way to go Amy….AF clothing is only for snot nosed people anyway…if I were a size 2,which by the way I am a size 22 I still would not wear their over priced crap !! I applaud you and everyone like you who have the backbone to say it like it is !!

  125. Vicki

    Well said Amy… I for one however feel sorry for Mikey
    OBVIOUSLY he was jilted or ignored by a rubenesque goddess and is still bitter. It’s ok “little” man, although it’s obvious your harsh words are a definite overcompensation for something…you can keep your clothes cause you could never make us look good anyway!

    Who wants to be a cookie cutter cut-out all dressed the same, when you could be the chocolate dipped, melt in your mouth one of a kind delectable creation?

  126. Sheila Lockhart

    YOU ARE MY HERO! So well done! You have given all of us “uncool fat chicks” a voice! And made us cool in the process!

  127. Shea Ford

    Incredible! Very well said Amy! I’m about 15 years removed from high school and though I probably could fit in AF sizes even now, I’ve never shopped there. I’ve never bothered with a desire to be with the “cool crowd.” I’ve always had more important things to do with my life.

    I’m quite amazed that a man as shallow as Mike Jefferies has managed to become the CEO of anything. But there are anomalies everywhere. I can’t imagine that he’ll go anywhere else successfully now that he’s revealed what a kook he is.

    I hate clothes shopping. I wear clothes until they really start to show wear, or, now that I’m a mom, have stains that I can’t get out. I still own and wear a skirt that I got when I was in the 10th grade. I’m a prude. Only hubby is priviledged to the parts of my body that companies like AF want me to flaunt. Don’t even get me started on swimsuits…

  128. Carlos

    He’s suggesting that america needs to loose weight. America is over weight and he’s just trying to make things happen if he makes it so overweight people don’t can’t where his clothes good for him.

  129. Penny

    Bravo Amy well said!!

    I grew up super thin and was called twiggy, spider legs, and skinny minny with meatball eyes! I was awkward and a bit shy! When I turned 10 I became fed up and reversed my role in my life…I became a bully I made fun of everyone and respected no one! As a young adult with 3 children I had put away childish attitudes and loved my family and my job! I weighed 120 after all 3 children and I looked good!
    Then the stomach problems began! After years of problems I had a complete hystorectomy and three months later weighed 150, I dieted and exercised and worked so hard, but weight loss would not happen!
    Now at 50 I am 220 and I love myself just as I am! I am an amateur model with a site that attracts many admirers! I am a grammy! My Family and friends love me and look to me as the family rock! I shop at big girls lingerie as it is awesome!!
    oh and by the to mr jefferies, you must have alot of knock offs out there gathering your piece of the pie as my 14 year old granddaughter who is a 2x she has an abercrombie outfit…so someone is out their making the money that you have no interst in!! I hope they are LAUGHING all the way to the BANK!!!

    Size of heart is all that counts in life!!!

    Thank you Amy for just being the wonderful gal that you are!!!

    Love, Penny

  130. Brandylea

    I may not be plus size, but my sister and mother are. This made me so upset reading this. My mom and sister are 5″2 and 160-175 so bc of their height they are chunky. I showed this article to my son who is 15 and has a wash board stomach, his response…..”AF should stand for assfaces mom” ” half of the kids in my school that are cool, mom they are over weight so screw him.” Said he would rather wear aero or Walmart before wear that crap. Amy I applaud you for standing up for those who are to scared too!

  131. Patricia Cimino

    Koodos to you Amy for writing this letter. You are more of what the world needs – real – authentic – secure human being comfortable in your own skin and showered with self love. Thanks for standing up to this insecure sad man.

  132. Eva Boring

    Thank you for you letter!! You are a beautiful person inside and out! My daughter who is 9, has struggle daily since she turned 8 fearing to eat because she doesn’t want to be fat. She is skinny weighing 64 pounds. The last thing I need is for her to read the message that “Mike” is sending out to everyone which would only result into more eating problems for my daughter as well of other children among us. I will never support A & F nor the sister company Hollister. I say “Boycott Hollister and A & E!!!”

  133. Sarah Bailey

    I had considered writing on my blog about this, but I think you’ve covered it, thank you for that. I see there are a lot of comments above and you probably won’t see this, but as a 34 year old, homeschooling, homemaking (I have no expendable income BTW – my husband is a social worker and teacher’s make way more than him and get summers off LOL), mom of 3 I struggle now as I did before with my weight. I even had to lose a few pounds to enter military service. I’m getting healthy – I’ve dropped 30 pounds but still over my goal – I’m not losing weight for my husband or my children or even myself but because I want to get off the diabetic medications because I want to see my grandchildren and maybe my Great Grandchildren if the Lord would bless me to live that long. I want to be the grandma that can still run and play, not be recovering from knee, hip and back surgeries all the time.

    All that to say – ‘fat’ women can and are beautiful. Do I enjoy that my clothes fit better and I have more energy – you betcha’ but I also came to love who I was at my heaviest. As one who used to wear A&F when I was young, single, and had disposable income that is what I’d wear but as I became a mom and re-dedicated my life to Christ I stopped, mainly because of their nude ads – but this has cinched my beliefs that no one should shop at this store – but then again my daughters are bigger than their peer and are beautiful, my son is taller but skinnier than his peers, and since they aren’t seen as ‘cool’ by the world since we homeschool, my children won’t fit in his clothing – but I’d much rather be seen as ‘cool’ by our Savior than some man who will never, ever meet me or my wonderfully, large, beautiful family!

  134. jose

    Amy, taking exception of the parallel parking issue [ just kidding!! :) ] , I stand with and admire you….Congrats!!!

  135. Natalie

    Well said. One can only hope that this was, yet again, another misguided A&F attempt to gain publicity (I’m reminded of their catalog published with alcoholic shot recipes prominently featured), however, that may be hoping for too much. Instead, I stand with you as a long time not-cool kid and applaud you for being who you are. *That* is where our strength comes from – we know who we are and we are unashamed.

  136. Sherry

    As a Personal Trainer(for almost 30 years) I train people from all walks of life. The business person, athletes, teachers, CEO’s & mom’s who work at home. The majority of my clients are overweight, looking to live a healthier life. I wish I had the opportunity to show Mr. Jeffries the transformations of the individuals I work with. This is not an ‘atta boy’ for me, it’s a BIG OLE HIGH FIVE for my clients who struggle and sacrifice and are committed to living a healthier, more fit life. I see their struggles, I feel the disappointment they have in themselves AND I also see their jubilation and excitement when they accomplish something they once thought they couldn’t. My clients could be members of Mr. Jeffries family…a sister? a brother? a cousin? or perhaps an uncle? While I admit, we have an issue with unhealthy eating habits and not enough activity for kids & adults, perhaps Mr. Jeffries should look at investing his time, money and words into improving the health of our nation. People will NOT start getting smaller & healthier by being yelled at, bullied or feeling shameful. All that does is make people feel stagnant. Hurting people is NOT helping people.

  137. Kathy A Fisher

    Amy you are indeed a beautiful person. I can “fit” physically into the clothes at A & F but I will NEVER buy a stitch from that store and will comment to anyone going in as I pass it in the mall about how it encourages bullying and hate to support such a terrible store. Thank you for your extraordinary letter post. You are amazing. I am on your team…the real world team.

  138. leigh

    I just want to say what an amazing letter, and very true. I hope that the outrage over this does not just “go away” as I’m sure A&F is hoping it will. We need to stand up, stand together and show that there are consequences for this kind of bigotry. If that is your personal belief it’s one thing, but to market a WHOLE brand on it is so wrong. He is clearly out of touch with reality and sounds like a very damaged person. You on the other hand, are not. No matter what Mr. Jeffries or a silly 8th grade girl may think.

  139. carla maple

    Wonderful you said what most of us felt or would have liked to have said to this man.. thank you

  140. Yvonne

    First and foremost, Thank you, Amy for standing up to this man and representing the thoughts and values of many of us.

    I am a 50 yr old overweight, “uncool” mother of 3. I was an overweight child, and lost a lot of weight with the help of a physician in my last year of high school. It was definitely enough to make heads turn. “Cool kids” actually spoke to me when I did. It is an amazing phenomenon to see what life actions you take that make other’s heads turn. Lifestyle changes, heroic acts, academic accomplishments and many other reasons. I, too, am true to myself, my family and my friends. I have tried to instill this behavior and line of thinking to my children.

    My children have been bullied, my children aren’t part of the “Cool Club”, but they too, are true to themselves. Bullying is still extremely prevalent in our schools and this man’s comments certainly won’t help that matter. The Dr. Seuss book, The Sneetches is a great lesson about prejudice that was taught to my 21 yr old daughter’s sixth grade class years ago, when an exclusionary club was formed by some members of her class. I suggest we send Mr. Jeffries a copy.

    There are lots of people here making comments about how they will not continue to shop in his stores, I commend every one of them and agree, but remember there are a lot who will continue to shop there and will agree with him and his ideas.

    I also agree that if this man had targeted a racial or ethnic group of people, there would be an alarming uprising of some sort. I have purchased many items for my daughters at his store and the similar. My son refuses to be part of “that crowd” and doesn’t wear their clothes. It is a shame and quite moronic that Mr. Jeffries shared his hurtful comments so publicly.

    Thank you again, Amy. a hearty handshake to you and your supporters.

  141. Sue

    Amy, great piece, and so, so true. I grew up in a small town in Nova Scotia, Canada and still live here….it’s was the same situation here. If you didn’t look a certain way or wear the “right” clothes, you were considered an outsider. I praise your efforts. Every time I see a Dove commercial I smile…it’s fantastic, and yes, I make a point to buy their products. In order to change how future generations look at others it has to start somewhere. Thank you for sharing your letter.

  142. Mars

    Mr. Jeffries,

    “Fat Bottom Girl’s Make The Rockin’ World Go Round!!!”

    So sayith Frederick Mercury and the band Queen.

    You sir have no idea what you are missing and it is indeed your loss.

    Good day!

  143. Heather

    Thank you not only from another not cool kid, but from a Mom of three beautiful daughters. They are able to shop in this store but are too cool for it and his single minded hateful thinking. Thank you Amy for standing up and giving a voice to all the fat chicks and not so cool kids. Thank you for showing that you are such a better person that him and Abercombie + Fitch.

  144. Donna

    Wow! Poor guy, I feel for him and his emotional voids! Narcissism is so unattractive.

    It would a great thing if he could design, produce and market anything worthwhile that may help him and others who beg, borrow and steal just to wear the cotton sold there, to get a sense of esteem.

  145. Ellie

    I echo the sentiments of all on here. Your message is incredible and well said. Hopefully, “Mike”, will figure it out. After, of course, A & F are boycotted and lose millions of dollars and “Mike” is out of a job for his thoughtless and straight up cruel comments. One can only hope! Thank You for being you.

  146. Melissa

    Well written, well said Amy – beauty radiates from the inside out – and you GLOW!!!
    On a separate note – I did look up Mike Jeffries – and he should think about taking a dose of his own medicine – as I don’t think he would be a candidate to wear A&F (given his market targets!)

  147. mandyb

    Oh Amy
    i am from NZ and heard about this letter via facebook
    all i can say is **stands to clap** go you!!!

    and for Fbercrombie and Aitch!!! never shopped with them
    never will!!!
    CEO man……heaven help you if one of your kids reads this and struggles with being a different size then you have in your head!!!
    you need your head read!!!
    how dare you!!!
    shame on you!!!!!!!!!!!!!!!!!!!!!!!!!!!!!
    grow a brain and think before you speak!!!
    what a ___________ (fill in the gap!!)

    Amy for president i say!!!

  148. Celeste

    I shared your letter with my daughter – here is her reply which I thought was wonderful.

    “I don’t even really care about that one guy. So he’s a dick, so what. The problem is that so is the CEO of American Apparel, and so many other clothing companies. The problem is that a friend who is size 4 (or 8, or maybe even 12) can shop at almost every store in the mall and be pretty sure of finding something a) in their size b) that they like c) that they can afford, while my options are going to be Lane Bryant, Avenue, and may be Torrid. Assuming the mall is big enough to have three plus size stores. And the clothing there will be expensive, and likely unflattering.

    The problem is that “overweight” people are the majority of the country and yet it’s still nearly impossible for me to find clothing that fits me right at Target or Wal-Mart (which is relevant because, hey, if you’re poor you’re more likely to be fat!). And forget bras or sportswear, they don’t even carry that in plus sizes. (Exercise to lose weight, fat people, but you’d better do it in jeans because we don’t carry yoga pants or sports bras for you!)

    As with so many other problems, it’s not the individual examples that are the issue, but the whole trend. If one CEO doesn’t want to serve fat people, that’s fine. But so many other people agree with him and celebrate and imitate that decision. That’s the real tragedy.

    Somehow people think that not being able to find clothes that fit right or look good will be “motivation” to lose weight. Even if that were true it still wouldn’t help long-term, since the vast majority of people who lose weight do not keep it off.

    Okay, rant over. lol. Thanks Mom, that actually is a very good letter. Clearly I have OPINIONS,”

  149. Lysis

    As an actual 22-year-old struggling with depression and low self-esteem (and can I just say, that line hit me right in the feels because holy crap that is LITERALLY me) and also a “fat chick,” I just want to add my thanks for this letter to the pile. I can only hope that all this really does come back to bite this guy in the ass.

  150. Regina

    Amy, thank you!! My daughter Emily was big for the age of 8 last Spring when a boy at her school that was in the 4th grade, and my daughter was was in the 2nd started calling her names, she came home, and was very upset, and she cried in her room until her brother of 13 came and informed me what was going on when he had went in and talked to her. It made me feel bad because she felt she couldn’t come to me, her mother. I spoke with her, she said she didn’t want to upset me. I have always been a heavy person even when I was a teenager, and it broke my heart because my daughter was being judged and put down like I was in school. She stood up for herself against the older bully the next day, and I was so proud of her. 1 month after her 8th birthday on June 10th our world was turned upside down when she was attacked by an abandoned pit bull. He had gotten her by the face, and tore her left eyebrow almost completely off her face, and left jagged teeth lacerations up in her hairline, what I had instilled in her just the month before shocked me. While she was fixing to under go emergency reconstructive surgery in which she received 108 sutures, she asked the doctors what was going to happen to the dog that attacked her. They looked at me like she was in shock. She just wanted people to know that it wasn’t the dogs fault it was the dogs owners for treating it the way he was treated, and that made him do what he did. We live in a small town, so the news of what happened to Emily traveled fast. The 4th grader who was picking on her came to our home 2 days after she was released from the hospital, and brought her a dozen of roses. He sat with her, and talked to her. She didn’t want to look at her with her good eye even tho he sat on that side she kept turned away. Emily spoke to him, and asked that when she returned to school the next month if he wouldn’t pick on her because of her scar she knew she would have. The boy said he would never make fun of her, and she would still be beautiful no matter what kind of scar was left behind. That brought tears to my eyes, I must say. My daughter at one time took a blow to her self esteem, but after the out pouring of love after the dog attack, she has a total new out look on life, as everyone has their own problems, and have their own demons the have to fight. Hers was the insecurity of being chubby, and then having a scar located where the world would notice. Today my daughter just turned 9 on May 5 and she is the biggest hearted person I know, Amy you remind me so much of her in your words you expressed in the letter to Mike.
    If I was your mother I would be so proud of you, as I am of my own daughter for over coming all the battles she has been through. Society doesn’t know that when they try to tear people down all it does is make us stronger as an individual, and with numbers when can accomplish anything we set our minds to.
    Today my daughter is scared of dogs that are bigger than 2lbs., but she doesn’t judge them like Mike judges so called fat people. She has met some pit bulls that are nothing but big babies. She has taken to playing basketball this past year and has trimmed down quite a bit, and it makes her feel good that she is doing something for herself not because she is being bullied. I am so proud my daughter will grow up knowing right from wrong, unlike Mike, and as Emily says for the ones who doesn’t like the way she feels then they can take it up with her 14yr. old, 6 ft. 260 lb big brother lol
    I let my daughter read what you said to Mike, and she said you have a big heart, and deserve a big hug, and one day she hoped to meet you to deliever that hug because you made her heart feel light with your words.

    On another note she wanted to see a photo of Mr. Jeffries so I googled him, and when she saw what he looked like, she asked if we still had the number to her plastic surgeon, I said of course in case you need further surgeries as you get older, and Emily said maybe we could send Mr. Jeffries his name, and number.
    GOD love her , and GOD bless you Amy for standing up for all of us !!

  151. Nick

    What a total freaking douche-nozzle. I wonder if he realizes that the technology he uses to run his company was probably invented by a not so cool person, and those who maintain it. He defines himself by his body, because there is nothing worth admiring about his mind, intelligence OR personality. Your analogy of him being an 8th grade bully is exactly right.

    What I find odd…is (Even if he wasn’t a royal doucher) why the hell anyone pays $100+ for a pair of jeans or a freaking sweatshirt?! I’ve got jeans from Sears/Old Navy that I paid $15 for and have lasted 8 years =\.

    I have never spent a dime on anything Abercrombie, though I have gotten some of their clothing as gifts from my shallow ex-wife. I hadn’t heard these statements from the CEO, but now that I have, I won’t be wearing these clothes anymore. I will be donating them. I have been blessed with a decent metabolism and decent genes…I’m 6ft, 220lbs…so I’m not washboard by any means…but I’m not “fat” in my opinion. This man is the reason that teens develop eating disorders, he is the source of a lot of teen suicides, and he is all that is wrong in the world. And the funny thing is, he’s a FAKE “good looking” person. Have you seen his freakish face? He has destroyed it with plastic in order to conform with his own twisted views. What’s worse…he isn’t just saying this to get money…he’s not a “sell out”….he’s just messed up in the head…sad..

  152. Joe

    When I was young, I was small and skinny. In high school, I had to gain weight in order to try out for sports. I also had to gain weight in order to enlist in the military.

    In my 20s, my metabolism slowed down, and I was happy to start to “fill out”.

    In my 30s, I developed a medical condition as a result of my military service. That condition forced me to retire from the military, and impairs my ability to exercise
    effectively. When my blood sugar gets low, I have episodes that the state has classified as “seizures”, so cutting back on my food intake is also dangerous for me.

    A decade later, I am 60-80 pounds overweight (depending on which Doctor I am seeing at the time). I am as active as I can be – I am a teacher, I volunteer in my community, I coach youth sports, and I have trouble finding nice clothes that fit me well.

    Obesity is certainly not a “lifestyle choice” for me, and I doubt it is for anyone else.

    I have many friends, colleagues, and students that are overweight who would do anything to be thin – including trying dangerous diets and surgeries. Some people are so unhappy about their weight that they become depressed or even suicidal because of it. Why are they overweight? Maybe their parents fed them the wrong kinds of foods, maybe they have a problem with their metabolism, maybe they have a physical impairment or disability that keeps them from being able to exercise as much as they;d like to… There are many reasons, but I don’t think any of them consciously chose to be fat.

  153. Patricia chamoy

    Easy solution … Grammy will take charge of all clothing purchases for ALL 7 grandchildren from now on. Certainly higher end at Zaras for revenge and glorious style. We’re SO over you Abercritical Won,t miss much your lack of style.

  154. Ruthie P.

    YAY AMY TAYLOR! From one “fat chick” to another THANK YOU for your insightful and well-written letter! You were able to express the sentiments most people have been feeling with candor and compassion. Bytheway- Luv your pic! Your radiant smile and wisdom is evidence of a beauty that is not only on the outside, but inside as well.

  155. Mike

    Dear Amy,
    I don’t even know if Abercrombie & Fitch have any outlets in Canada but I certainly take exception to the dribble that was spouted. Everyone may have and is entitled to their own opinions- when they make them public there are consequences. I have been overweight most of my life, but being a man, it probably hasn’t affected my life like it did yours. I compliment you on speaking out and standing up for justice for everyone regardless of their ethnic origin, religion, gender,or politics. I have a very intelligent daughter about your age and I believe that between the insecurities being a plus size has created and peoples bias against obesity, she is not a happy person nor despite having three university degrees is she employed.
    I live in Cape Breton, Nova Scotia, Canada- haven’t been to Columbus in more than thirty years but it’s good to know there are people like you and my cousins living there. Good bless and well done!

  156. Mom of 6

    I have 4 children whose closets scream A&F and 2 not old enough yet! My daughter was homecoming queen this year and my boys are pretty cool kids. My daughter cheers, boys play basketball and they all play soccer. I think I’m a pretty cool mom and personally even wear clothes from there. We discussed this whole situation over dinner tonight and without my input all 4 of my children threw in the red flag! They will no longer promote this ridiculous brand and are going to encourage kids at school to stand up against the bullying from this company! I was so proud of them! We are going shopping this weekend to replace all of our A&F clothing. We are donating ours to a homeless shelter! I’m sure Mr. CEO will love that! Most kids will make the right choice if given the information!

  157. AmericanWoman

    I USED to shop at A&F. I’ve bought a lot of clothes their for my husband and I. Not to mention all the gifts I’ve bought for friends/family there. I can say this: I will never, ever again step one foot in that store. If you want your business to cater to a specific group, that’s fine. Lane Bryant does the same thing. What they DONT do is make IGNORANT, HATE-FILLED comments publicly. How sad is this man and how twisted is his perception of reality? The most popular girl in my school was a size 12/14. She was a cheerleader, softball player, volley ball player, homecoming queen, and a 3-time prom queen. Her size neither helped nor hindered her. She was loved because love is what she put out. Your clothes are not what make you cool. Your clothes CANNOT make you cool. This mans comments make me so mad. Someone tell me how someone so ignorant can work their way up to CEO. Oh! Wait! It must of been his washboard abs and distressed denim.

  158. Jacquelyn

    Amy, are you in Columbus Ohio? I want to add Lifeline Christian Mission to your list of wonder examples of people living there.
    Mr. CEO, I am a womans plus size and could care less. I have more important things to worry about in my life. But I want to thank you. Are you wondering why? I send used clothes to Haiti, where the people are starving and many of them are size 2 or 4. Sometimes I think a whole village might be wearing your clothing. Uh, these are poor starving people who live in dirt homes with no electricity, no running water and make about $1 a day. Probably not the kind of people you want in your stores but I get a perverted satisfaction out of shipping them used clothes with your name in them. If you ever find you can’t sell some of these things made for skinny people keep me in mind. I like to think I have some of the best dressed villages in Haiti. Of course, probably not the image you are going for.

  159. Mamabear

    I have a six year old daughter who spent her first several years being tiny and very underweight. Last year she developed a thyroid disorder and as a mother one of my worst personal moments was when of my first thoughts was that I didn’t want my little girl to have to struggle with her weight :( Shame on this guy to contribute to an environment that would make my daughter feel lesser.

  160. Joe

    From the store that thought putting nude little teens in their catalogue was acceptable, who could have expected anything mature? I always have referred to them since then as “Pornogracrombie & Wretch.”

  161. Marsha

    Last year we went to A & F shopping for jeans for my teenage sons. My older son wore a 36 inch waist. He is a football player who lifts weights daily and is super fit. When I asked about that size pant (which is the average male size) I was told that they don’t carry them that big and I should try their sister store, Hollister. The clerk looked at him like he had 3 heads. He was embarrassed and that was the end of shopping for the day. My point is, if you are going to not shop at A&F, don’t walk to the other side of the mall and go into Hollister. Boycott Hollister as well.

  162. Cheryl Kazee

    Well said Amy! I join the rest in a standing ovation. Here’s the way I look at it – They broke the mold when they made me honey, and if it has a brand name on it, you can guarantee I won’t be wanting anything to do with it. Mike, I pay for clothes to cover my body, you don’t pay me to wear your name on me. I’m not your walking ad campaign. I’ve always felt sorry for people who have to have clothes with name brands on them to have a sense of self-worth. Is it unimaginable to think there are those of those who don’t want the shallow trappings of “the beautiful people”? Rather, we cherish the simple things – home, friends, family. We don’t categorize by wallet or butt size, skin color, sexual preference or any other myriad ways you can break people apart. Mike Jeffries you have nothing I want, nor have you ever. I pity you for your emptiness.

  163. Becca

    Thank you for making public what so many of us fat chicks who have made it big were thinking and feeling. I always thought the brand repulsive for what it represented as a young girl’s ideal (flat on her back in skimpy clothes) – I now understand a bit more why :) Feeling sorry for this man – and not sorry my big-boned family won’t be able to shop there.

  164. Peggy

    Amy, I do not know you, but you know my daughter. Thank you for writing this well thought out letter. His statement so infuriated me. I have always bought a lot jeans and some shirts there for my granddaughters, but never again

  165. Maggie

    Thank you for this wonderful letter. You are very inspiring. I think that “Mike” is nothing more than a bully. There are so many bullying intervention strategies for helping our children, maybe Mike needs to attend a workshop to learn how not to be a bully. Just my two cents! Thanks Amy!

  166. Henriette

    I am giving you a STANDING OVATION! You are a beautiful woman Amy.
    We dont have A & F here in Canada. Thin is no longer in! Plus is coming back slowly. I hate going shopping and seeing size 6 to 14 … then see PLUS section 16 to 26. I am not one of those size 4 either, I have been Plus size for most of my life. I have been teased, taunted, bullied. I am sure that his mom is not a model or her son paid for botex injections. Mr. Jefferies can shove it where the sun don’t shine. Would like to see his baby pictures.

  167. Kelli K

    Amen sister! Was litterally appalled to see such comments made from a CEO. He sould be ashamed. He is destroying the self esteem o kids and teens. I couldn’t have said it to him better! You are an inspiration, I stand proudly with you!

  168. Elizabeth

    Amy I’m so thankful a fellow “not so cool, big girl” had the guts to do what you have done!! I have also struggled with my weight all my life. I was at my smallest between 18 and 20 before I had my first son. I’m now almost 32 and I’m still struggling. I’ve done the yoyo diets, the pills, the exercise, and the starving myself crazy diet. I’m a hairstylist and a people person. I have 4 boys 14,13,10,& 6. We eat healthy stuff and snack healthy. I also have an amazing husband and family. With all that I have I’m fine not having a size 4 waistline. I always tell my boys that picking on a person who they would consider “fat” is totally unacceptable because they don’t know the everyday struggles that person is going through. We have to remember that yes we live in a society that considers the Keira Knightly type beautiful but also Marilyn Monroe was a “big girl”. And I like to put myself in Marilyn’s category, because I’d rather carry around a few extra pounds than look like a stick anyday!!

  169. Traci

    VERY well said Amy!!! I am not a size 4 either or even 14 but I am a very likable, sweet, caring person unlike Mike. Karma will come back and bite him in the butt….probably even destroy his business, but that is what happens you don’t live and let live and down grade others because of their size, race, etc. Kudos to you Amy!!

  170. Raul Armando Garcia

    Good For You Amy!

    I am a personal trainer but also a formerly fat, 210 pounds and only 5′ 7″ about 45 lbs overweight. I spent a lot of money in this store up until today. Mike you have not only insulted some of my clients, but you have also insulted some of my family members. I have spent thousands in your store. But no more! I will never wear anything with your brand on it nor attend events your company is involved in. I would be embarrassed to even know you, let alone do business with you.

  171. Heather


    It’s so wonderful to hear you stand up for not just yourself but all of us who are striving to make tomorrow a better place. I personally have never been thin and after I had my son, that pretty much went out the window. My son is almost three now and I’ve taken an interest in bettering myself so that I can be healthy and participate in my son’s life. There is so much time spent now days on the definition of skinny and fat that the definition of healthy gets lost in the translation. Mike may be catering to a specific group of people, I can understand that, but to put down so many people with such little disregard to them and their feelings is unacceptable. I know women and men who struggle daily with their weight, they push themselves to fit into this picture perfect mold that people like him have created. These people are good, kind-hearted, amazing people who spend time beating themselves up over the callous opinion of people who share in Mike’s way of thinking. I in no way wish to encourage obesity, but it’s my opinion that instead of alienating all those who are heavier set we should be supporting and encouraging them to strive to be healthy. Healthy is different for each person, and even at my biggest I still found beauty when I looked in the mirror. We need to awaken this nation to the fact that the issue of obesity is so much more than meets the eye. I dare Mike to take the time to truly interact with the people he has put down, the people he has offended, the men and women who make his life that much easier. I guarantee that if he was forced to endure the critiques, bullying, and downright cruelness that I have encountered in my life, just due to my weight, he wouldn’t last one minute. I think it’s about time he gets off his high horse and realizes he has never been and will never be better than anyone else. I truly hope that the parents and consumers in general who have expressed that will no longer shop at A&F hold fast to their word, I think its time we take some control back and take this man down a peg or two.

  172. Isadora

    Slow clap indeed! Wonderful piece. While I might be Mr. Jeffries’ target audience, his remarks absolutely repulse me and turn me off completely from the brand. Lots of people sell size 4 jeans, Mr. Jeffries, I don’t have to buy them from a store that reeks of snooty judgment. I mean, honestly, if I don’t have the time to do my hair in the morning, am I still allowed in the store? If suddenly all of my friends abandon me, am I no longer allowed to buy your faded, overpriced denim?

  173. Sheryl

    Well said Amy!! Standing ovation from me too!!
    Dang, I sure do wish I would’ve already put my daughter’s clothes on eBay…

    what a JERK & a disgrace of a CEO!!

  174. Lou

    Congratulations – you’ve given a voice to so many of us. May the wrath of social media put Abercrombie in it’s rightful place – out of business!

  175. Dana

    Very well written. You are a beautiful and well educated young lady. I can’t wait to have my children read this. Mike is a sick man and I also applaud you for standing up to him. I hope that your message is heard loud and clear to him but also the public. We have to take the responsibility to not feed his pockets which in turn supports his view point. I am thankful I read this and I will be sharing it. Thank you from other not =/> size 10 women.

  176. Autumn

    Thanks Amy!
    I am a plump mom with a skinny,fit,”cool” kid who is more aware even than I about what kind companies he gives his money too.Thanks for “coming out” A and F so we know to avoid you.You won’t be seeing his money because this fat mom taught her son not to be a douche or support a douche.Perhaps mikes thin mom forgot that lesson.Maybe she was distracted thinking of a sandwich…

  177. April

    I don’t mean for this to sound harsh, or rude, but I’m pretty sure its going to seem that way. The fact of the matter is, a lot of brands market to specific consumer groups. Lane Bryant does it, and no one is raising hell about that. I cant shop at Lane Bryant. They dont sell clothes in my size. They don’t market towards me. So what if you’re a self proclaimed “fat chick ” and not a “cool kid”? Who cares if he doesn’t like “fat chicks” in his clothes? Does it change you as a person? Are you less of a beautiful loving person because of it? No, I think not. The truth is, Amy, there are always going to be things that aren’t right for everyone or every body type. If you don’t like it, don’t shop there… But to act as tho “fat chicks” are the only group that is discriminated against in the clothing industry is pure ignorance.
    Best luck to you,

  178. Bill

    I feel sorry for her however, at least the guy was being honest and that goes a long way today. Lane Bryant not only does not sell guy cloths but does not carry small cloths. Im sure behind closed doors they feel the same way. I am a guy and they dont want to see me in their cloths, trust me.

  179. CamilleST

    In spite of this woman’s efforts to paint herself as a victim, I do NOT feel sorry for her. Not being able to fit into a certain designer’s clothing does not make one a victim. Don’t like Abercrombie? There are hundreds of other stores to shop in. I bet this woman has plenty of money, plenty of food, and a good life overall. If she wants to see real victims, maybe she could visit a third world country some time. The real problems with clothing stores is not that they don’t cater to over-nourished fat girls. Its that many of them exploit slave labor and child labor in other countries to manufacture their clothing. I myself cannot fit into Abercrombie’s clothing, and its a non-issue for me.

  180. Sarah K from PEI, Canada

    I cannot even begin to explain how much I love this entire post. I watched the Dove “Sketches” video not too long ago, and I cried and cried. Not because I feel ugly or fat, but because I felt awful for the way so many people view themselves. Most of which is due to media or the like. I love me.

    If someone were to ask me to describe myself, would I say I have a big nose? Sure. Would I say I have a small chest? Oh yeah. Would I saw I have big hips and a baby pouch belly full of stretch marks? Definitely. BUT – I would also say that I have smooth skinned hands that aren’t too big, too small, too short, too long, or too bony. I would say that I have bright blue eyes that sparkle when I smile. My smile has full lips and nice, straight, white teeth. I have one great dimple in my right cheek that shows when I’m concentrating hard or when I’m happy. I have awesome, long, dark, shiny, wavy hair. I also have an ass to die for.

    Best of all, I would say my favourite part of me would be my brain, quickly followed by my heart. I would give the shirt off my back if it meant someone would be warm (especially if it were A&F, haha!) and I would never ask for anything in return.

    Do I have a big nose, a small chest, and a baby pouch belly full of stretch marks? Absolutely. Does it change how I feel about myself? Not a chance. I am proud of who I am, and I have no problem admitting my flaws. Why? Because I would rather have outside flaws than inside flaws. The people in my life would most likely describe me differently as far as my physical appearance, but that’s ok too. Because everyone SHOULD view every single thing in this world differently. Imagine how boring life would be if we all saw things exactly the same as everyone else!

    I am raising 7 children, and I’m smaller now than I was when I was 15 yrs old and got pregnant the first time. Am I any more popular or cool than I was back then? No way.

    Will my children be taught the same values and morals I had whilst growing up? Damn right they will. There is not one person in this world who is better than anyone else, regardless of social status or financial status, or shape, or size, or color, religion, etc etc etc. They will be taught that respect is NOT earned. Respect is expected at all times, unless someone does something to remove themselves from deserving that respect. Even then, it should still be given so as not to become a part of that disrespectful level of behavior.

    Mr. Mike Jeffries – You sir, may have gained a lot of media exposure, and your sales may skyrocket based on people who have never been taught to think for themselves and rely on others to make their decisions for them. Or because of unpopular skinny kids who are desperate to become popular. Maybe even by parents who are desperate to live vicariously through their children because they weren’t so popular back in the good ol’ days. But – odds are, along with those sales, you are going to lose out on more in the long run. You will lose respect. You will lose your mind trying to defend yourself to angry people. You will lose self-worth and gain guilt when you start getting letters from parents of children who killed themselves because they couldn’t lose enough weight to fit into their A&F clothing. You will lose money in legal battles fighting your way out of words that cannot be taken back, that caused situations and incidences throughout the world. I am actually beginning to wonder how long it will be before someone from your “good ol’ days” comes forward to tell the world that you were unpopular, and we all learn that you are, in fact, living vicariously through your brand of “popularity.”

    Mr. Mike Jeffries, I wish you luck in the future, because with a mindset like yours, you are going to need it. I may not have been a popular kid back in my school days, but odds are, if you had ever said those words to me in high school, I would have made you look ugly pretty darn quickly. I hate to break it to you, but there are many people out there who are just waiting for their chance to do just that. May your karma serve you appropriately.

    Amy Taylor – You are exactly the kind of person that this world needs to be, regardless of size. Thank you so much for this – it is by far the best response I have come across regarding this entire subject. I assure you, I have the utmost respect for you. :)

    Sarah Kowalski, from Prince Edward Island – One of the most obese provinces in Canada.

  181. Carol

    Not only am I clapping–I am giving you a STANDING OVATION! Your message is the one I think we all feel in our hearts. And soon–very soon this CEO will be getting the message loud and clear when he looks at his upcoming bank statement that he seem to love as much as his jerky stick figure self. Hope he really enjoys his clothing line–because he may be the only one wearing them hahahahahaha Gotta love that KARMA!

    1. Sue Martin

      The biggest idiot is the CEO who has missed the ‘sizeable’ market! However, he is callous, and has damaged the self-esteem of youngsters- unforgiveable. What has transpired is that a large body (excuse the pun) of wonderfully articulate people have come forward and addressed the idiot -and they will prevail.

  182. she po

    Well said. Just FYI- the thrift stores have received a record quantity of A&F gear since that gaffe- I guess in spite of trying so hard, poor Mikey didn’t get the the word that cruel is NOT cool.
    so I’ll just sit here LMAO!

  183. Sherry

    What a great letter – not knowing you is Mike’s big loss! It mde me smile as I was in our new Target store today and was told we don’t carry anything bigger than an 18 the first thing I thought about was A&F and felt bad, then tonight my niece posted this link on Facebook! Thank you!

  184. Jenny

    Hell yeah Amy, well written and thank you for taking the time to put this together for the millions of people who have walked in your exact same shoes. I once was able to fit in their clothes because I starved myself to be the stereotypical skinny girl that felt pretty. Only to find out that everyone though I looked like a skeleton because society applaudes the wrong kind of image. I am 6 foot tall and weighted 145lbs to fit in to a size 10 A&F, which really is a size 8 because all their clothes run smaller than a real size. My Dad told me that I was too skinny and that he really wished I would put a little weight back on so I did, 20 lbs and I looked great but that meant not being able to fit in those very expensive clothes I bought. In the end it was worth it and I look back on the last time I was in the store at Easton. I had a give card I needed to use and I found a flannel I loved, it was a little tight but I knew I could pull it off. I felt so out of place while I was in the store, I feel like I was being profiled or snared at and after that day 3.5 years ago I have not stepped foot in to a A&F store and refuse to. Now after ready a blurb of ignorance from the CEO, I wll never step foot in or around that store, I will not allow my daughter when she gets older to shop their. And I pray that they will go out of business because people take a stand against this bullying! It’s not ok even though we all have a freedom of speech, it’s just common sense that if you have a heart you don’t judge or discriminate. Now a days I could never wear their clothes even if I wanted to, I got pregnant and gained about 80 lbs with my daughter. I work hard for the last 2 years to lose the weight but I am much curvier and I love it and know this is sexy, not the 145lbs stick and bones I used to be. Someone body does not make them beautiful, it’s their heart, mind, personality and soul that makes them beautiful! No one is perfect and some people no matter what can not be as thin as society wants them to be but they are not ugly or not cool. I was never the cool kid in school, I went to a preppy school where people had money, I was just lucky to go there because live in the city. I didn’t have the money to shop at the “cool” store so I was treated differently and no one paid attention to me. What I went though growing up made me the person I am today, tough, independent, happy go lucky, life of the party, and one everyone wants to be around. I have many friend because as you grow old things like this are less important, I just wish for kids and young adults it could be this way. Thanks again for your well thought out letter and stay BEAUTIFUL!!!!

  185. Tony Miller

    Amy that’s a wonderful letter. I called their corporate office myself and told them a piece of my mind too. Here’s what I said:

    I am 25 years old and technically fit your demographic of All American, great attitude, with many friends. Part of the reason I have so many friends is that, unlike your CEO Michael Jeffries, I believe there’s good in all people.

    Your company openly endorses sizeism, classism, and exclusion. Your company’s prejudices are hard wired into its marketing, and this is not harmless. It can be transmitted to children, creating divisions and causing young lives to end too soon. These kids could belong, but according to your CEO they ‘can’t belong’. Who is he to judge?

    I’m thin enough to wear your shitty overpriced clothing, weighing in at a healthy 175 lbs, but I’ll be going to H&M to buy new clothes because of their shifting focus TOWARDS equality. It’s really sad that you have links on the bottom of your website titled ‘A&F Cares’ and ‘Diversity’ when you’ve made it perfectly clear your ideology couldn’t be further from that.

    Your company’s moral framework is apparently bankrupt and I do believe your finances will follow. Thank you for allowing me to complete this call without disconnecting, my only desire was to have this call recorded on your company’s database. Thanks.

  186. Heather

    I would take Amy as a friend any day. At least we could enjoy cake with the $ we saved shopping at TJMaxx.

  187. Kelly O'Neill

    What a powerful heartfelt response. Well said Amy! Take great comfort in realizing that his millions of marketing dollars have just been eliminated in one fell swoop! His shareholders will insist he steps down and they will probably try to save it all by telling us he was in the early stages of dementia!

  188. Eva

    I was completely overwhelmed by all of the responses and so did not take the time to read each one. I will echo the sentiment that you were very eloquent and the letter was spot on. I only wish that you could give your message to a broader audience. I just hope that the thoughtless comments made by the Abercrombie CEO are not a marketing ploy. That would really suck. To get all this free press by throwing this toxin out there. Bless you young lady for keeping the focus where it belongs. Nicely done!

  189. Darleen

    Amy, very well said. When I first heard about this I was shocked that he would have the audacity to say such things with all the news surrounding bullying and the effect it has on our youth. I can tell you that I will not spend one red cent in any of his stores even though my children both fall into the “cool kids” and slim category, and would be the “type” of consumer that he is obviously interested in targeting. They have been raised to understand that their personality (and that of others) is much more important than their looks! Thank you so much for putting into words what so many obviously feel! I can only hope that other companies will take notice and follow a different path and help to mould our youth into caring, responsible adults. Someone obviously went very wrong in Mr. Jeffries’ upbringing!

  190. Danielle

    He should start manufacturing toilet paper since just about everyone wants to wipe their ass with his product now!!! Bahaha!

  191. Dawn M

    Amy….just giving you a high five for putting pen to paper (so to speak), and speaking your mind. I would love to hear A&F’s response to this. More importantly though, who died and made Mike Jefferies king of the cool kids? I thought being a good friend, being kind to strangers and stray dogs, finishing your homework and eating all your veggies made one “cool”…no? Hmmmm…all these years we have all been doing it wrong I guess…good for us! Rock on sister-friend.

  192. Suzette G.

    This is exactly what I’ve wanted to say… in a much nicer way! ;) Mr. Jeffries needs a wake up call. I hope that the “cool kids” see/hear what he’s doing and decide that his stores aren’t worth shopping at. OR the board decides he’s better employed elsewhere.

  193. Amy

    Amy, thank you so much for speaking up for all us “not-so-cool” kids and those of us that have always been just a bit larger than the popular kids. I was that kid, heck sometimes I think I still am that kid even at 40 yrs old. The scars are there as a reminder that I am not my weight, I am not what they see on the outside.
    Thank you for being a voice of love and light!

  194. Sheena

    He’s obviously wrong. The cool people, the truly cool people, don’t concern themselves with the label in their clothes, or what others think of them. Dear ole CEO Mike Jefferies is what is known as a poseur. Yeah, all the truly cool people are laughing at him, not because he isn’t cool, but because he thinks he can dictate what is cool. Mike, you’ve either got it, or you don’t. You don’t.

  195. Monica

    Amy, Good for you for standing up to this uneducated man. We need more good people like you! Glad you said what many have on their minds and may not have the courage to say it.

    Very proud of you!!!

  196. Phil

    We are playing directly into this man’s marketing scheme. How much free press & publicity has he received from this? How many curious individuals who have never heard of his company went to check it out the company website as result of his outrageous claims? With the availability of social media, email, smartphones, etc,…we as people have more power today then ever to spread the word discreetly to our friends, family, acquaintances to withhold the almighty dollar from his company. This is the best way to show our un-support for him and any company he works for. Like any publicly listed company, the board of directors & top officers are driven by greed, money, and stock price. When sales drop and quarterly earnings are missed enough times, heads will roll. You can bet his will be at the top of the list. So the best way to put this man out of business for good? Follow him where ever he goes, and urge everyone to boycott that company as long as he is there. No company will come near him and hire him for fear of negative publicity.

  197. Kirk

    Here’s what you do: Contact your broker and buy *one* share of their stock (ticker: ANF). That way, every year, they have to pay to deliver their annual report and four 20¢ dividend checks.

    It’s the gift that keeps on giving!

  198. Terri McCormick

    Amy, you are beautiful and amazing and this letter is so well written! A “curvy” girl myself, much of what you shared is how I have felt. You rock girl! WTG!!

  199. Jeff

    Thanks, Amy, for taking the time to craft such a thoughtful letter! People like Mr. Jeffries are incredibly shallow.

    I’m sure glad that I’m not an A&F investor. As more people become aware of his comments, I suspect their stocks will take a meteoric dive! If that’s the case, I’m sure the A&F board will replace him pretty quickly.

  200. amanda

    I really don’t care, honestly. Most clothing designers are snobs. If my child wants to wear something then I’ll buy it as long as it doesn’t make them look like a hobo. I couldn’t care less about this mans opinions.

  201. amanda

    It’s a marketing tactic. The average shopper at A&F are a bit snooty and elitist. Mostly teens like A&F and teens are some of the worst about wanting to “fit in” and “look cool”. And they are also bad about not accepting big people. 2 out of every 3 people may be over weight, but that doesn’t make it hate speech. His customers are already not over weight, so by saying this he’s not going to lose customers. He’s going to do nothing but put his brand name out there and be more attractive to the exact population he targets.

    Besides, his clothes have always been expensive or middle class expensive. Most kids who shop there have parents who have money. And a lot of his snobbery is shared by those parents.

  202. Angie Henley Bindner

    God bless you for being you. You’re a beautiful woman inside and out.
    I will stand side to side to you anywhere

  203. Conor

    What he said is going to increase AnF sales. FACT.
    Your letter isn’t going to change anything either. But hopefully now you can stop complaining and carry on being such a wonderful person.

  204. Carmen Rincones

    It’s inspiring to hear what you said and to hear the affirmations in all the above comments. Me thinks that Mr. Jeffries has put both feet in his mouth as time will show. Way to go sister

  205. Josh H.

    That is absolutely wonderful. wonderful…..wonderful. Thank you so much for standing up for us “Not-so-cool” kids and adults everywhere…

  206. Michelle

    Bravo. What a fantastic role model you are for taking a stand, and doing it in a mature yet effective way. I teach and coach young girls (4th-5th graders) in a program called Girls on the Run and will use your letter as an inspiration for one of my lessons. Thank you for sharing your story, and enlightening us with the truth.

  207. Julie

    Kudos to you for calling out this vapid jerk. I guess this is one of those stores that I literally gag when I walk into because of the perfumes and after shave smells that waft through the air …or that I can’t even hear myself think in because the music is pulsating so loudly. I have two older grown kids, but I’m glad they never seemed to like this brand …they were thin, but they were also very individualistic … which is what you have to be to go against the magazine cover “ideals” that fools like this like to prop up and make us all feed bad about ourselves because we don’t compare …I hope his stock drops like lead. These idiots need to remember who controls the purse strings ….it’s usually mama and she usually ain’t no size 4.

  208. stacey

    Dear Amy,
    You could not have said it any better. In America 65% of women are size 14 or larger, if he was truly is a brilliant business man wouldn’t he want to be cultivating this demographic of shoppers? I am one of the founders of Lola Getts Active(, active wear made exclusively for the curvy gal 14w-24w. Neither my partner nor I am a “curvy gal” but we felt this customer was greatly underserved. We believe everyone deserves to look beautiful when they are working out or just out and about. Being healthy is most important and that can be at any size. We’ve met women who are size 16 and run half marathons, do triathlons, spin, hike bike yoga and any sport imaginable. Things are not going to change unless women just like you speak up and use your buying power to make a change.

    We would love to speak with you, you are our quintessential Lola girl, smart, beautiful, confident and most important curvy!!

    1. Yvonne

      I’m a “curvy” girl always looking for “curvy” girl active
      wear…checking out your website….Thanks!

  209. LillianD

    Lane Bryant doesn’t make clothes for thin people. Where’s the outrage? Why waste energy on this? Who cares what one individual has to say? People are mean whether you are thick or thin. As long as you are happy, his words should have no impact.

  210. Annie

    Hi Amy,
    Do not let HollowMan Mike wound your spirit or occupy another thought or utilize another minute of your precious life. I suspect that he is lives in a prison of self-loathing that is of his own making.

    As it appears, he was once married to a woman and left her behind when he realized he was gay. He probably hates himself in so many more ways than we know. From the looks of his pictures out there, he is not aging well. His self-hatred continues. His face is looking like there has been botox used and I would bet some plastic surgery that has not worked so well. He is not attractive inside or out. He is going on 70 and doesn’t want to accept himself. At half his age, you are farther ahead of him in wisdom and in your personal beauty. Keep glowing. Shine your light!

  211. Misty Weiss

    I justed wanted to say thank you for writing such a heartfelt and touching letter. You are a beautiful women and the closed mind of this CEO is a shame. Shout out to you from a fat geeky chick here :)

  212. DJ

    Kudos on a letter that took the words right out of my mouth. I have a preteen daughter with a few of their clothing items and she took it upon herself to remove them from her closet and inform me she would not wear nor ever step foot in there again. Then she asks me if it’s true what is said when people are mean and kharma catches up with them? That is a proud mama moment :)

  213. Melissa

    Beautifully stated, Amy!!!! I applaud you. You hit the nail on the head with everything you said. I just want to add, you are gorgeous dressed head to toe in non A. & F. I was never over weight I wasn’t skinny either, but society seems to want us to starve ourselves and portion down to a toddler sized diet. I’m not alright with that. My daughter is tiny, people before knowing that she eats me out of house and home think and say to her “you need to eat more” and ask things like “does she have an eating disorder?” body style is just that. Every woman fights with it. Does not matter what she weighs. We all have that tiny voice in the back of our minds that screams at us YOU ARE NEVER GOING TO BE ENOUGH. I think its time we hush that voice and shut people and companies out that want to shout negativity out at us. I think people need to be aware of what statement their clothing makes. Because this company comes with a very BIG statement! Standing Ovation to you, Amy! You go girl!

  214. Fenn

    Unlike everyone else, I think this is neither brave nor courageous. Furthermore, I don’t think this is well-written, either.

    I really disliked your insulting tone, calling Mike Jeffries an unhappy man. Maybe he’s totally happy. I don’t see how that has any weight in this story. It neither supports your story nor makes you a credible writer.

    I don’t understand why you feel the need to talk about the dislike of “fat” or “uncool” people in comparison to minorities. While judging someone based on their appearance is unfortunate, it’s not only a part of our culture, but it’s also a necessary part of human identification. We all connect life via patterns, and there is a reason why we find some people attractive and not others. If you’re attempting to raise cultural awareness on weight and body shaming, it would seem a broader indictment was in order instead of an attack on one man and one business. So he has chosen his target audience as classically good looking, thin or athletic, and “cool”? Big deal. This is entirely in keeping with all of American culture. Why is he any more at fault than Hollywood or Conde Nast? Why not write a well-researched, well thought out article on American culture? I feel you’ve attempted to pass off a vindictive letter as if you’re enlightening society to a larger evil.

    Finally, I don’t understand your assertion that you’re a “good person”. I mean, that’s nice and all, but what purpose does that serve? Do you think Target, H&M, and American Eagle offer larger sizes because they are trying to sell to “good people”? Because they’re not. They clearly have a different target audience and are selling to their demographics.

    Your being a good person has nothing to do with America’s weight problem. There is scientific evidence to support that our weight problem is a matter of inappropriate use of statistics meant for larger scale measurement and a political shift in numbers. There would be a good article in dissecting the inappropriateness of the BMI and educating the masses on health markers that are not about weight.

    I think that instead of providing any education or new evidence, you’ve simply written a sob story for those who probably feel on the outside with you. As a human interest piece, that’s fine. But this is not a political article with any new information to help teach our society how to accept those of all sizes. I find this is not helpful to the cause as it paints you as a victim of bullies but doesn’t have any facts about America’s weight problem or the problems with body shaming.

  215. Christine

    THANK YOU!!! I’m no size 4 either. And I have two sons. One is tall and very thin, good looking – exactly the kind of kid who would look great in Abercrombie.
    The other is short and round – to get clothes that fit his waist, we end up with many things too long. Jeans and dress pants must be custom tailored.

    Neither one of my kids have ever worn Abercrombie and NEVER will. I refuse to buy into the whole ‘corporate culture as an identify’ trend. I have to wonder what will become of those cool kids when Mommy maxes out the credit card or Daddy loses his job. Will they suddenly be unacceptable? Ostracized? Uncool? I’m willing to bet it’s a not-so-cool like you who would befriend them.

  216. Beth Hill

    Bravo Amy! You are beautiful inside and out. I’ve been a size 4, I’ve been a size 18. I’m still me no matter what size I am….and regardless of what size I am, I am beautiful..i am kind and I am smart and I’m successful and I am loving. Unfortunately Mr. Mike is none of the above, regardless of his size. He has missed the mark completely on what makes a person of quality. Those skinny, popular kids that are learning your message and shopping in your stores are the future nightmares of the world. Hope you’re proud.

  217. Lisa

    Beautiful letter, Amy. Thinking about the comments made by Mr. Jeffries, I get the impression he is trying to tell everyone he and his company are “the cool kids”… Seems to me, if you have to spend time telling everyone how cool you are, maybe you aren’t so… cool. Glad I have choices and that I can take my size 6 self and my family to other stores. Don’t need to be cool. But will not support someone, who, in his pathetic attempt to prolong his adolescence, feels better, or cooler only by hurting others. What a completely limited mind this Mr. Jefferies has. Wonder how he got into a high-level management position – also wonder how long he is going to be in that position. Notice I used the word management, not leadership? A true leader wants their team (and clients/customers) to succeed, no matter their size or appearance. And besides, if everyone looked or acted the same (evidently that is the Hollister and A+F way), life would certainly be dull. Thank God for diversity and for letters like Amy’s! :)

  218. Camille Eide

    I’m just curious: Are all of AF’s stockholders perfectly proportioned with washboard stomachs? Hmm. Because I’d think if there are those who are not perfect and cool (wow, I don’t even know why the rest of us bother breathing, we should just all die now) they may rethink where they invest their capital. Just curious.

    Way to go, Amy. You are quite beautiful. :)

  219. Tee

    Amy, well spoken by a woman who is not only a beautiful spirit, but also beautiful on the outside. Your words have moved me immensely, as I am certain it will others. Have a blessed day; and, thank you for speaking for countless others who feel as you do.

    1. margaret

      I am a size 0 and I will never shop at abercrombie again! I had no idea the CEO was so shallow and that the add campaign promoted bulling, I do not usually go to that store but have occasion with my teenage daughter (also a size 0) my daughter has often been bullied, and being a beautiful girl with blonde hair and fast metabolism doesn’t protect her from the cruelties of the world I certainly won’t add to it by shopping at a store that promotes bullies. We come in all shapes and sizes everyone has their beauty that should be celebrated our differences should be celebrated shame on you abercrombie!!! Our size does not define us! Our behavior does. Angry Mom

  220. Crista Ziegler

    I am mentally rearranging my middle school English class lesson plans for the remainder of the school year. This is an elegant and eloquent response to an under-educated man. I want every student I teach for the next 10 years to read his words and your response and learn from them. The crassness of an arrogant corporate culture and CEO. The power of a clearly articulated rebuttal. The necessity of self-respect. The beauty of loving yourself for who you are, not who they say you should be. The impact of choices magnified by an instant access media.
    Thank you so much for sharing your words with us!

  221. Cari

    I’m also curvy. I’ve been this way since I’ve been 10 years old. I developed early and have always had a very lush figure. For many years, I hated it. I hated every single thing and it did not help that I married a man who also thought my body was only acceptable in single digits.

    I offloaded him about 15 years ago.

    I’m extraordinary in many ways. I don’t have to be anorexic looking and I don’t intend to be. I’m going to have that brownie (once in a while) and enjoy life. I rarely have ever stepped into to one of the Abercrombie stores, of course not shopping for myself, and now? Ummm, no thank you. I have a decent income and I can find somewhere else where I will spend my money.

    I wish the chain luck. Folks need their jobs. But to be so divisive is not helpful. I will talk, as I always do, with my shopping habits. And I won’t spend a dime there. Ever.

  222. DeDe

    Well said. Personally, his attitude and comments should be enough to make anyone (thin or not), rethink buying merchandise that clearly sends a message that promotes discrimination, arrogance and a form of bullying.

  223. KarisDunn

    Some big girls are bullies themselves. Sorry.

    Anyway, I can’t fit into Abercrombie clothes also. So I don’t shop there. Simple.

  224. Jenn


    You already have a ton of people speaking out to tell you you’re awesome, and usually I don’t chime in when I have nothing new to add, but I had to this time–YOU ARE AWESOME. I hope my daughter (8 years old now) grows up to be as strong and brave and compassionate as you, and I hope she has the support of all the daughters of the people who’ve already commented on this site and the growing tide of women who refuse to be defined by our weight and our looks. Just awesome.

    (By the way, when I was in eighth grade I was a super-skinny un-cool kid, because I didn’t have breasts and was a nerd. Now I’m a fairly comfortable almost-plus-sized mom, writer, musician, and unapologetically happy with myself fully actualized human being–like you, I got stronger through all the crap the bullies threw at me, and now I know who I am.)

    GO you!

  225. angela

    I absolutely love this… I too have felt very sad for him… he must be a very sad and lonely man. I have shared this through email, on pinterest and facebook… I love that you said this calmly and didn’t come off as hateful or bitter… just real. I only wish to be as eloquent as you one day!

  226. Miriam

    I’m a twenty year old who never fitted into the conventional idea of beauty when I was younger and preferred being driven over being popular when I was in school anyway. I told my mother when I was sixteen that if I ever bought anything from A&F I wanted her to shoot me.

    I kind of wish I had worn something from it now. Just to kick him in the teeth that hey, look, a “not-so-cool” kid is wearing your brand.

  227. Anders

    Dear Amy.
    I just want to say, even people who A&F’s clothes ‘are made for’ resent them for their attitudes. I am one of those people. The ones who buy these overpriced ‘statement’ clothes are just as insecure as the ones who struggle with a little extra weight or other issues, they just choose the current hyped uniform to fit in. Real design doesn’t need to scream out what it is anyway…
    Be the best YOU that you can, that is the best thing you can be, both for yourself and those around you! :)

  228. Melissa

    I am a size 2 in A + F wear and I am so disgusted by the CEO’s remarks that they will **NEVER** get another dollar of mine.

  229. alma

    Thank you , thank you , thank you , Amy, for writing such a beautiful, graceful, and powerful letter. Please continue.
    your gift of writing with clarity, and intention is wonderful and very useful in our planet of people trying to be better than anyone else. equality means that we are not all the same, but we are all valuable. we all matter to someone even if we are dressed in the poorest of clothes. hence, a good eample of greatness who doesnt wear A and F…. Charles Ramsey! greatness is not in what you wear, it is in what you do!

  230. Victoria Roder

    Well said, Amy. When I read his statement all that came to mind is “Bully”. I thought in this day and age we were trying to teach our children tolerance for others and self-acceptance. I guess Mike must have missed that movement.

  231. Pat L-G

    Amy, thank you for this amazing letter and standing up for what’s right. I was very thin as a teen and was ridiculed for that. My absolute best friend was a bit “overweight” and she was ridiculed for that, too. Together we didn’t give a whoop what anyone thought and we adjusted, because we could.

    When I got older, I developed some medical problems and am now much heavier than most people’s “ideal”. It has been an adjustment in some ways and not so much in others. My daughter, now 22, has never like A & F clothing, although we could easily afford to shop there when she was in her teens. “The clothes all look pretty much alike, the stores are way too loud and they smell horrendous. The people that work there are snotty and abnoxious” pretty well sums up her sentiments. She refused to set foot in there unless it was to return something that somebody had given her. Oh, she was a perfect size for A & F, being a gymnast and all around athlete and pretty much incredibly beautiful.

    In her mind if people need to spend the money for overpriced clothes, made by essentially slave labor in third world countries, to make themselves look and feel good about themselves….then she wanted absolutely no part of it. And to her, and to YOU, I say BRAVO!!!

  232. Denise Tawrosza

    Hello Amy,
    My name is Denise, and I too am an overweight Buckeye here in the capital city of Columbus. I was a size 10 in high school, which isn’t bad, but of course I was surrounded by thin beautiful people who chose to bully. After high school I ended up dating a guy who always harped on my needing to work out and get a shape. By the time we broke up, a mere 9 months later, I was a size 2. Eventually I gained it all back and then some. I am now a size 24 and it’s hard to find good quality clothes that fit me, and don’t fall apart after a few wears. And of course I wish I was a little thinner. A lot of the “not so cool” kids that went to school with me (who I am privileged to call friends) now, or at some time, fought for our country and gave him the ability to freely express his views. The nice thing is, that we also have the ability to express our views, and can choose to not only avoid A+F like the plague but we can spread these words to others. Because of your letter, more people will know about this man and his ugly views. More people will read your beautiful words. Hopefully those who read your letter will choose, as I did, to share it. Thank you for being an inspiration.
    Denise Tawrosza
    Proud to be a “not so cool” kid!

  233. Cecilia Young

    Amy, this is the best thing I’ve read on the subject of Mr. Jeffries and his bordering-on-hatred remarks. Middle age, two pregnancies, stress, and an undying love for chocolate and pasta and a specific soft drink have made me a Fat Chick. (Okay, and *old* Fat Chick!) You were much more generous in your letter than I was in my thoughts, which involved rounding up all my non-skinny and uncool friends, pushing him to the ground, and sitting on him. If he were my son, I’d be ashamed of him. If he were my mother’s son, he’d have a bruised backside and a lecture that would begin, “I taught you better than that!” I have never shopped at A&F because they are ridiculously expensive. And my very cool, very slender sixteen-year-old son won’t shop there. He’s way too awesome. And so are you, Amy! Peace and happiness to you. CY

  234. Tammy Bauer

    Thank you Amy for speaking up for all of us “big” girls! I am so proud that you are who you are and hope that people will realize that it takes all kinds, not just the “little people, to make this world go around!

  235. Nancy Purcell

    As a 63 yr. old Big Beautiful Woman I want to thank you for the wonderful letter. I will make sure my grandchildren know how this CEO feels about people like the Grandmother they love.

    Keep your positive attitude Amy!! You’re a BEAUTIFUL young lady!!

  236. Charlene Humphrey


    I think your letter hit the nail on the head! I LOVE it! I couldn’t have said it any better myself! You did a fantastic job! This is coming from a 42 year old woman from Virginia. I’ve been overweight ever since I was 12. I’ve been in your shoes. I was a 3X/4X for a good while. I’m now an XL, but I guess Abercrombie still wouldn’t want me still, which is fine by me! Anyhow, I just wanted to show you my support and tell you that you did a fantastic job! And by the way, if you are the blonde lady in the pic I saw, you are absolutely gorgeous! I personally don’t see how anyone could pick on or bully you. You’re beautiful!

    From one big girl to another….

    Charlene in Virginia

  237. sa scrap

    My #1 daughter is one of the so called ‘un-cool’ kids, I have NO problem with that what so ever. She despised the kids that thought their clothing/home/car….whatever made them better than everyone else. She would not be caught wearing ANY designer label, to this day because of the way the other kids that did wear the labels acted. She had friends that felt the same way. She has the body ‘type’ to wear anything from ‘those stores’ but would not lower herself to those standards. I am proud of her, even more now that this ‘info’ has come out. I have a strong suspicion the parents that control the bank roll will make their opinion known at the bottom line of that hideous stores sales report……may it forever be red.

  238. Julie

    Hey Amy,

    As an employee of Abercrombie & Fitch, I am so happy to see people finally beginning to stand up against the twisted morals this brand stands for. Unfortunately I need money, and so cannot quit my job. But myself and fellow associates are furious at these nasty comments from Mike Jeffries. Although my managers and co-workers are lovely and all feel the same as I do, I can’t help but feel guilty working for a brand that makes so many people feel abnormal and “uncool”. I hate not being able to offer customers bigger sizes, and watching the look on their face when they realise they’re not the “right” Abercrombie shape. It’s sickening. Media has had and continues to have a serious effect on our youth, and this problem needs to be faced now before it gets even more out of hand. I just want to let you know that Jeffries’ views do not in any way mirror ours. We feel the same as everyone else. I’m ashamed to tell people I work there.

    Let’s hope things will change!

  239. Jennifer

    God bless you Amy.. I have a very handsome son, 21 yrs old whom will not be wearing A&E any more!! I also have 2 younger daughters who will NOT be wear this crap any more…and dear MR>CEO I hope you read each and every one of these comments so that maybe…just maybe you will see just how bad you messed up!!!

  240. Virginia Westlake

    So proud of your eloquence.
    I may be overweight, but my teenage “cool” kids are not. I am the one that buys their clothes.

  241. jennifer

    GREAT letter Amy!!…could not have been better said. I myself have 3 children the oldest being a 21 yr old son whom does have some a&e but will no longer after I finish this comment, the other 2 of my kids being 9 yrs and 6 yrs will Never wear this brand!! god bless your strength Amy!

  242. Susan

    thanks for the great read!!….. Can’t talk now burning anything my kids own that’s Abercrombie and will NEVER shop there again… for my girls… The look on their faces when I read “his” quotes was priceless….and I suspect they too will not shop there…. Our teens are not dumb…. They know right from wrong…. And this is so very wrong :). Thanks Amy! You rock!

  243. Christian

    Amy, Good for you for speaking out, it amazing and on some levels not a surprise, that a CEO of a major company, would make such comments publicly. You are a great person, and I’m glad you made you voice heard, I’m sure they will lose sales over these comments and they should. Once again good for you and thank you.

  244. Andrew Vierling

    I realize this is a blog, and your goal is to make a point, not write news, but this is a very disappointing piece. Your are taking quotes from Robin Lewis, an author who has a book to sell and attributing them to the CEO of Abercrombie. The quote about Washboard Abs does not come from Mr. Jefferies, nor do the quotes about “fat chicks”. This is intellectually dishonest.

  245. Rene



    I’m not sure if you heard about his other situation, which I am sure, will endear him to even fewer potential buyers. His company is being sued for ADA violations after an employee with an artifical arm was told that she would have to work in the back room so as not to be seen.–Fitch-discrimination.html

    I agree that Mr. Jefferies has some serious issues, i.e., need to sexualize extremely young children in his ads, need to control employees professional behaviors but also looks and eating behaviors, treating individuals with disabilities as they should be hidden away because they are not good enough. And it would appear that his attitudes have been having a negative effect on his sales as A & F is scheduled to close 40 to 50 stores this year and 180 stores by 2015.

    It would appear that he is not aware that hate no longer sells and that he is no longer part of the in-crowd.

    And if you ever get down to the Cincinnati area, cross the river and give me a yell, we’ll do lunch.

    Independent Living Specialist, disabled American and perfectly comfortable with my curves

  246. Sherry

    God Bless you for standing up for what and how you feel!!!! I did something like this several years to a (supposedly) upstanding military man who was very well known for his “testimony” but it ended up not being a testimony but a speech that was very offensive not only to me and my family but to many in the congregation he spoke to on that day. I cooled off a few days and wrote this man a very heart felt letter such as yours…..many weeks went by and I received a letter of apology from this man and he admitted his wrong doings and asked forgiveness not only from me and my family but also to God. You never know when your words can make the difference. You Go Girl!!!!

  247. Onye

    I can hear his market share dwindling… #Shrinkage (Ha!)

    What a great article. I hope all the high-end designers and clothing manufacturers have read this and taken note: it’s okay to design & market to a niche (“small” target) market, but if you project a negative image of those outside your target, those you are targeting may shun your brand as well.

  248. Rita

    Wow. That was so well written that all I know to say is WOW! (standing up and clapping hands together)

  249. Charles Ranier

    I’m guessing there’s going to be a LOT of A&F to be found at the Goodwill this year. Let’s see how well that does for his brand name recognition.

    Also, Amy: bravissima.

  250. Winter


    First of all you are a beautiful, confident woman and I applaud your response to “Mike”. I was a chunky girl in High School, but oddly enough I was also considered to be one of the cool kids at that time, which was long, long ago. I pity Mike in that he is probably missing out in solid, heartfelt friendships and his family life must be terribly painful as well. Over the years of bullies trying to bully me, I looked deeper and found that there was always something wrong with that person’s family life that made them feel that to bully another person would make them feel better about themselves. I’m a fat chick now that I’m all grown up and you know what? I’m really freaking awesome and holy moley, I don’t have to depend on a brand name to make me cool I got there on my on as did you.

    It’s a sad commentary that in our world people feel like they have to associate themselves with particular brands to be considered cool. I would value being called cool far more on the basis of my intellect and personality than a brand name.

    By the way, my Pembroke Welsh corgi thinks you are awesome and give you two paws up.

  251. Lorena Bathey

    I read your post and my first thought was, “How didn’t you punch that girl in the face that wrote that horrible line.”

    Then I scrolled through the vast comments that just goes to show, and restores my faith, that people are inheritly good and see the small-minded, insecure for who they are.

    I am a 47 year old woman who still struggles with identity at times because of my weight. I’ve struggled my whole life so I understand exactly how you feel.

    At 47 I am much wiser about the importance in the whole scheme of things of a few pounds and in following my dreams of being an author I have learned – no one cares what you look like…except for the tiny people who believe that what they drive, where they live, what labels they wear, and how much money they have in the bank makes them WHO they are.

    Kudos to you Amy, you don’t need any of that to be proud of the woman you are. And as a reader of this column I am proud of you as well for standing up and saying, so very eloquently I might add, what 99.9% of people feel.

    Also, write that children’s book now. I think they’d love to see your wit and wisdom on their bedroom shelves.

    Lorena Bathey

  252. Chris

    Amy, you are beautiful, beautiful person.
    Luv your blog post – Hope that Mr. Jeffries gets to read it and realize how much of a mistake he has done!

  253. Calvin R

    I believe I also understand the marketing ideas behind A & F’s position so brutally stated in the statement that triggered this. Let’s face the truth, though. There are more of us than of the target market. On top of that, many of those who could wear those clothes would rather not be seen as shallow, image-obsessed twits. This strategy does not have staying power.

    Amy, you have written a beautiful letter. I suspect it will be wasted on your target, who shows no signs of human sensitivity. What it will do, however, is lead and inspire those of us who love human beings as they/we are. For that, I thank you very much. Lead on!

  254. Cass

    Personally, I’m glad that the jerks of this world will be wearing a uniform that I can easily recognize before wasting my time on them. Abercrombie + Fitch has made making quality friendships that much easier. Who would want to be associated with people who think that CEO’s thinking is okay?

  255. Mary

    I would love to know what his position is now…
    And, my kids shop there, but no more.
    Wonderful letter Amy, very dignified.

  256. Cara

    Dear Amy,

    You rock.

    Love always,
    A fellow fat chick with plenty of money to spend and so I shall spend it at LOFT and Ann Taylor and even AE but never A&F.

  257. Debbie

    Amy, you are a beautiful person. If only the world could realize that a person’s beauty and worth is not determined by the outside but the inside. Thank you for sharing and opening my eyes to this company. I am a grandmother who tries to buy clothes for my grandchildren that they like. However, I will not give A & F another penny of my money. I am sure a grandmother shopping in his store is not what he wants since that might ruin the image of the store.

  258. litlamy

    Amy! Thank you so much! I was a former employee of A&F. We were told who to look for in future employees. We were told who to give applications to and who to say we are not hiring at this point. I quit a stunning 4 months later…this was in college and I was dumb! They began printing naked people in their magazines and on posters for the store. I WAS FED UP! I was tired of the sexual harassment and judging. I was tired of the “mean girls” and boys in the store. I was tired of feeling 100% inadequate and as a size 4 too “fat” to work there. I was told, as a size 4, I was not skinny enough. It was not for me and A&F’s clothes will never EVER be for my family. This company is not a great company. The rules to follow by in the store are just as bad as how this guy feels about humanity. I pity him. Wouldn’t give up my good will clothes and Target clothes for all his money in the world. My peace of mind and peace in my heart is not for sale!! Glad yours isn’t either! Well said my dear!

  259. Lin

    Abercrombie doesn’t want larger sized people in their stores? But they’ll let a butt ugly person be their CEO…guess he’s not wearing his brand either because he’s certainly NOT HOT. And what’s worst…he’s MEAN. Sorry-I know this is no better than the things he said but…after reading his letter and seeing his pictures…I have nothing else.

  260. Talbert McMullin

    Amy, there’s something deeper here. It’s worse than even you think. AF is catering to what America thinks it should be. Every day I hear, “America has it’s values screwed up”. Yes, America does. To all of you who are reading, trust me. If you do not wear “the latest” from Abercrombie and Fitch, your world is not coming to an end. If you do NOT have an iPhone, it’s okay. Most people do not have one. If you don’t drive a Mercedes, that’s okay, too! You are just fine without it. Wearing certain colognes will not make you more desirable to the opposite sex. If you cannot afford to make DeBeers a little richer by purchasing a useless, gaudy rock for the wedding, remember that she said yes before the thought crossed your mind. After all, you cannot drive a diamond to work or live inside one.

    And guys, if you wonder just where Amy was when you were young and single, then bravo for you…..I’m wondering the same.

  261. Cindy

    I read that article yesterday and I thought it was very sad. I thought was very sad that a grown man would have to create a world catered to teenagers and high schoolers to create a place where he felt he would belong. I wanted to see what he looked like so I looked him up through Google. In my opinion, he is not especially attractive and he has no room to judge others on the way they look. He was obviously excluded from many activities And events due to his underwhelming looks. Therefore he has chosen to create a brand to stroke his ego. I realize that I am no better than he is commenting on his looks but since he’s commented on my looks I feel he’s fair game. I am a fat chick. But I’m also fat chick who wouldn’t even glance in his direction. He could never get with this fat girl! And there are plenty of other beautiful, gorgeous, smart, fat chicks who wouldn’t even consider him either. Amy, thank you for the great letter. And it really warms my heart to see so many people are against purchasing anything from this man’s evil, narcissistic brand.

  262. kristin

    i love you, amy taylor! thanks for representing the pretty plus! no, wait. you are standing for more than just us big girls — thank you for representing all of us with good brains and caring hearts!

  263. OffTheCuff

    A&F’s biggest jean size is 36×32 (a 4″ difference), just so y’all know… they hate fat men, too.

    At one point in my life, I was as big as 38×30, and wouldn’t be able to fit in. I made the effort to lose the weight, and while I can easily fit in their clothes as a 32″ now, I hope never to lose my humanity and compassion for people who don’t.

    It’s one thing to be an niche or even exclusive brand, after all, there are Big & Tall stores that don’t fit me – but he doesn’t have to be such a jerk about it.

  264. Carolyn Vescio

    Hi–first of all, well said! Back in my school days I was “popular”. I’ve always been a lean size 6/8. I have a large household income. I think I’m cool (and so are you!) I have a daughter who is 12. She just started wearing A&F last year…and now I think she’s done wearing A&F. This CEOs attitude is a turn-off no matter what size you are. Our area school system tries so hard to combat bullying–we don’t need companies to bully our kids too.

  265. Linda

    Beautifully written, Amy. I wear a size 6, so I certainly COULD by Abercrombie’s clothing if I wished, but I don’t want to shop in a store with pictures of young teenagers in sexually provocative poses, many with their clothes hanging OFF rather than ON. I also make a nice salary, so I could certainly afford to shop there, but I really don’t see myself funding my daughter’s shopping excursions at Abercrombie, for the same reason. I hope she will identify herself as a nice person with class, not just a “cool” girl who identifies with promiscuity. I’m not a prude in any sense of the word, and I think looking attractive in clothes is important for men and women of any age or size. It is unfortunate that Abercrombie seems unable to market its clothing without using under-age sex and ugly “elitist” comments by the CEO. There are plenty of other “hot” brands that don’t need to stoop to that level to boost revenue. But, hey, I’m in marketing too, so I understand the need for a unique position in the marketplace. Abercrombie, you clearly own your spot: smut.

  266. Krysten

    So well written, you said everything I’ve wanted to say about this and more. Thank you!

    And might I just add how much more mature your approach is? Mr. Jeffries could stand to learn a thing or two from you.

  267. Cindy

    Amy, thank you! Thank you for taking a stand so eloquently! I will have NEVER and will NEVER purchase ANYTHING from A&F. If everyone that reads this will take a stand, maybe we can hit him where it hurts! His egotistical pocket!

  268. Shaun Whitt

    I call it Abercrombie and Bitch!!! because, Ive never met a person wearing their attire, to have a good personality. Always the nose in the air im better than everyone else attitude… I absolutely hate that company, who are they to tell a heavy girl she isn’t pretty. Hands up the pretty police is here… lol

  269. Barby

    Thank you for your ladylike rebuttal to the rude stance A & F has taken towards so many in our nation. I am the person who is not thin, but not fat – I might be border line for fitting into their brand, but why? Why when I have family members and many friends whom their CEO has just insulted. Thanks for helping all of us shine. You are a class act.
    Barby Kahl
    Oneonta NY

  270. Brenda


    I can’t say anything that has not been said already and I agree! I think you are amazing and I sincerely applaud your efforts! In addition, your letter was well-written, and extremely powerful. Great job!


  271. Beth Fountain

    Dear Amy

    You are wonderful, Dear!!!! You are beautiful!!!!!! Inside and out , what you said to mike is what I felt as well!!! I have a sister in law size 4 biggest B I ever saw and she would shop in his store and everyone hate’s her because she is just like he is all about herself!!!!! You are my kind of friend /person!!!!! I AM LIKE A SIZE 10 AND WOULD NEVER SHOP IN HIS STORE WHY i COULD BUT HE IS TOO ARROGANT FOR MY TASTE!! i LOVE PEOPLE AND ANIMALS, ALIKE YOU, YOU ARE GREAT lOVE A HUG’S FOR YOU FROM TEXAS!!!!

  272. Klg

    amy, you are quite a remarkable young woman and your letter is very eloquently written. i am exponentially impressed and inspired but your letter and of course i will have to share it with everyone on facebook. you are a prime example of class, a very classy woman. kudos to you! klg

  273. Becky

    Bravo Amy! I hope your letter goes viral today! I know I shared it on my facebook page. BY the way You are one of the “cool women” around today!

  274. Cecil

    Thank you so much for writing this and for doing it so eloquently! I have never really been a fan of the store. (partly because of the overpowering cologne) but mostly because of the image it portrays. Thank you for confirming, reiterating, and driving home what I already thought of A&F.

    Reading that just made me smile!

  275. Summer Main

    I can’t believe you would equate the struggle of an obese person with that of an African-American or a homosexual. If Jeffries denied either entrance to his stores there would be an understandable outrage. There is a difference. A big one. However, obesity is generally unhealthy. It is also a choice, albeit a struggle for many. I don’t want to look at a morbidly obese person in Abercrombie’s stores or an anorexic one for the same reason I don’t want to sit in a smoking section, I don’t particularly want to stare at an individual making a choice to kill themselves. Get off your high horse. You are a white woman in America. No matter how you flip this scenario you are blessed. You are blessed enough to have so much food you’ve eaten yourself into obesity while others around the world starve. Perhaps your time and talent could be better spent helping others. For the record, I was morbidly obese most of my life. I made a choice to change things. Consequently, I could because obesity is not the color of my skin or my sexual orientation.

  276. L.A.

    I realize it’s not relevant and a bit mean spirited, but have you seen this guy? He’s not attractive, despite the fact that he’s in shape – and that’s conservatively speaking.

    I wonder if he was bullied, and decided “if you can’t beat ‘em, join ‘em”, or if he was a privileged little snot raised by cold people.

    It doesn’t matter. Like the rest of us, he’ll age, and sicken and lose his strength. And maybe his money will help him then. Maybe not. But what it won’t do is comfort him when his attitude has lost him the warmth of human compassion.

    I’ve been on a roller-coaster of weight at a job constantly surrounded by thin, pretty people. Many people here spend a lot of their spare time in a gym as I work for an aesthetics company that makes devices that reduce fat. Every day, all around me are images of pretty people on our marketing materials. However, they’re all encouraging. Not one of them says, “You’re too ugly to even bother”, or “You aren’t one of our kind, get out.” We even have a very small line of clothing.

    So, thanks Mike. We’ll take your customers – proudly – because many of us understand that struggle. And if and when we are thinner, we’ll still ignore you.

  277. pete

    Makes you feel kinda sorry for that poor CEO, big title, not too bright, lot of empty space character forgot to fill. A lack of intelligence driven by an ego with an immeasurably myopic view of the world is a terrible thing for nature to impose on anyone. Beauty being in the eye of the beholder, the image of beauty being a soup cooked up by a lifetime of experiences in the mind – an empty one doesn’t have much to look forward to.

    One day the CEO got old like the rest of us, he wrinkled just like every other human being, his hair grayed, his skin sagged, muscle atrophied from his corporate lifestyle, his buzzwords weren’t hip, his coolness evaporated like dew in the desert. Fortunately he still had that childish vapid view of the world going for him, without a lick of brains or empathy to trouble his subconscious. He was also blessed with a very quiet empty store to enjoy, along with plenty of time alone since his cool friends shared the same sense of stupid and didn’t have mirrors either. There is plenty to look forward to Mike the CEO, so don’t check out early, enjoy the gifts of age.

    The lady already offered enough clues to set him straight. Her explanation of struggle spoke the loudest to me anyway.

  278. anorak

    Amy you ARE a “cool kid” because you’re REAL.
    You just booked yourself a one way ticket to legits-ville.

  279. Brenda Groelz

    A+F? I think he just rebranded it to A+B.
    Amy, you rock! I’d be proud to call you my friend.

  280. Elizabeth

    Dear Amy, bravo to you! YOU are making a difference by speaking for young men and women of all sizes. Mike Jeffries is a plastic-faced elitist whose policies and practices encourage bullying. He should be an embarrassment to A&F. Hopefully he will soon fade into the obscurity for which he is best suited, while you and others of your generation are helping others to accept and love themselves. Keep using your voice, Amy!

  281. stephanie

    WOW! what an amazing letter you have written and gives us all something to think about. Great job ….”Be YOUR Own Kind of Beautiful”!!!

  282. Emily

    What a fool you are Mike Jefferies, Did you not realize you can be replaced? If you were in charge of my product you would be fired! If you own this company there has to be an executive board that need’s to tell you to shut up. I do not care what size you wish your clothing line to be. You will run your company straight into the ground with abusive talk in regard to woman like this! How dare you? I hope to God somebody has a law suit against you for your slanderous talk. Emily

  283. Maggie

    I’ll preface this by saying that I think that Mike Jeffries is a thoughtless, ignorant, insensitive jerk for his attitude and comments.

    I also agree with Bill’s comments above.

    I have NEVER attended a school or organization where being thin and attractive was the prerequisite for making someone popular or cool. It was also not necessary that someone be fat and unattractive in order to be unpopular or uncool.

    In fact, there were kids who were heavy and/or unattractive who were popular…and kids who were very attractive and thin who were unpopular and uncool.

    It seemed to me that the popular kids had fun personalities, positive/upbeat attitudes, and confidence that attracted people to them and made them likeable and popular.

    Maybe something that both you and Mr. Jeffries might want to think about.

    And, your comment about “homosexuals”, “African-Americans” and “single moms” was completely insensitive. YOU are upset because a popular made fun of you in 8th grade, some A-hole CEO that you don’t even know made fun of your weight, and you can’t shop at A&F?

    Try living one day as an African-American, a homosexual, or a single mom….

    Yeah, seriously, to quote Bill (above) “Get over yourself”.

  284. Greg Vine

    While it may be distasteful to Mr. Jeffries for the slightly plump or marginally attractive (wait…have you SEEN Mike Jeffries?) to don Abercrombie & Fitch rags, it is obviously de rigueur (per his example) for the immorally judgmental and marginally intellectual to wear a clothing line targeting adolescents and adult victims of arrested development. But let’s face it, anyone who will pay exorbitant prices for the privilege of flashing a company logo (that could just as well be attached to clothing offered at Family Dollar) can’t be too bright to begin with.

  285. Suzanne Garner

    This is my favorite line ” And while people like you are sitting at the cool kids table intent on holding others down, the ragtag team of not-so-cool kids is busy pulling others up…and we’ve become an unstoppable force driving the world forward.” God bless you!!!

  286. Cami D

    I just want to tell you that you are an AMAZING person, Amy. I was so moved by your “open-letter” and have shared it with all of my friends and family on Facebook and beyond.

  287. Mary Theresa

    What a wonderful message. The world so judges. I am a kindred spirit with your great and simple message.

  288. Rita Cooper

    Sounds to me like you were a sweeter person to him than I would’ve been! I applaud you!

  289. Danny Myers

    I am a disabled vet and I find Mikes comments disguising.. When I first joined the US ARMY I weighed 161 lbs I was in awsome shape .. I ran 2 mile in 12 min 6 sec. Did 92 push ups and 98 set up s in 2 min each… I was ina training accident and broke my leg .. ended up with 9 screws and a metal plate and my tibia sewed to my fibia … I got a medical discharge needless to say I gained weight and because I am over weight this person said he don’t want me shopping in his stores … well that’s fine that is your right that I was willing to give my life up so you can tell me you don’t want me in your stores ..OK .. I have 2 teenagers and a 10 year old .. I spend a good chunk of change on them for clothes and yes they HAD some A&F clothing I read them your words and they went to their rooms and thru away everything that had A&F onIt then they called their friends … thank you mike for eliminating one store for me to go into each week…

  290. Leigh

    You captured exactly how I feel and could not express in words. I too was an overweight kid and I have a beautiful, overweight daughter who is graduating high school this month. We both eat fairly healthy and belong to a gym, but are still very cury. I happen to be married to a man who loves my curves and has made me feel good about myself. I have tried to raise my daughter to feel good about herself without the help of a man, friend, or anything or anyone else…just herself. With people like Mr. Jeffries perpetuating the hate of all things not perfect or cool, this is very difficult. I only wish more people like you Amy would vocalize what the world needs to hear, that it is not only the size 4 people that are cool and beautiful. Beauty is everywhere and is in every size and color.

  291. ames

    Even if the CEO feels this way. to speak it is just wrong on all levels……
    and to all my 10 grandchildren, your gift cards will not be from A&F, its time to pick a classier store.

  292. jeanne

    Mr. Jeffries is not a thin, in shape man, he has no room to talk. Remember Mr. Jeffries when you point a finger at someone three a pointing back at you

    Amy, you are beautiful.

  293. Kelly

    I commend you for writing this! Despite the fact that I can wear this brand of clothing, I have absolutely no desire to support any company who acts like this or teaches my children that it is okay to discriminate against any person! I have three young daughters, and life is hard enough to navigate without dealing with bullying and blatant mistreatment of others. We teach our children that God made each of us in His eyes, and we are all beautiful and special individuals. Shame on this man, and shame on his parents for not teaching him better manners and morals while growing up. My own opinion is that this man suffers a painful internal struggle with liking himself, because I can’t imagine having a good self-image and acting like this…ever. We, as a society, are working diligently to end bullying among our young; this man’s behavior is a prime example of bold bullying and totally unacceptable on all accounts! I hope more parents stand strong and stop shopping at A&F for so many reasons! I think this man’s actions could very well be the beginning of a downfall for this organization!

  294. Tom

    any business is there to sell products. if you are fat or thin, young or old, black or white, your money is all the same. so if you are turning away customers you are not a good businessman. i would fire that jerk and hire amy in a heartbeat

  295. Jenny

    This was a very interesting read. I agree with everything. I can see where teh marketing comes in because you have to target an audience to make money; however, he shares their strategy in a very hurtful way. I never shopped when it was super popular. I always felt it was severely over priced.
    My biggest problem with AF is how inaccurate the sizing is! Years ago I was battling my own body image issues. I had moved from eating disorders to complusive exercise. At my smallest size, I could fit into a size 3 at practially any store (it’s hard to fit my hips and butt in jeans but I love my shape!). While shopping with a friend I decided to try on some pants and shirts just to see if I liked them. So why could I not get AFs largest sized pants up my thighs???? Why were their largest shirts stretched across my chest and cutting too tight in my arm pits???
    It hit me in the dressing room that this store was never going to make me feel good about myself. I walked out and have never stepped foot in one again. Or Hollister. He can keep the cool kids. I’d rather hang out with my ragtag friends who don’t base their friendship with people on looks.

  296. Bill

    If people wanted to put this CEO and AC&F out of business, they would. Unfortunately, parents are buying this stuff because that’s what the kids want. The CEO has the right to target “thin” people and we have the right to not partake not soliciting his enterprise. Let’s not blame ads and billboards for why many have low self esteem. You/we can’t have it both ways!

  297. Rachel

    Here’s what Mike has to say about Diversity (from

    “Diversity and inclusion are key to our organization’s success. We are determined to have a diverse culture, throughout our organization, that benefits from the perspectives of each individual.” -Mike Jeffries, Chairman & CEO

    Diversity And Inclusion Team


    •Provide perspective on how to attract a more diverse customer, associate, and shareholder

    •Work toward making A&F an inclusive environment that values the differences of its associates and customers

    •Promote the idea that diversity and inclusion yield creativity and innovation, which helps to maintain market position

    Except if you’re fat. Or uncool.

  298. Lisa

    So well written & a plus size bravo to you! Consumers speak with their dollars and mine won’t be going anywhere near Mr. Jeffries brand. Thank you Amy.

  299. jennifer

    Brilliant! Now what we should do, is send boxes of these shirts and clothing to Ethiopia. If it’s the skinny people who are “cool” there are many there!

  300. Bill

    …so if thin people are the minority, and you’re picking on them…does that make you a bully?

    If you’re that traumatized over the fact that a pretentious, overpriced clothing store isn’t falling all over themselves to accomodate you size requirements, A&F is the least of your worries…get over yourself…

    1. sanfrann

      You missed the point. She’s not upset that the store isn’t falling all over her – she’s upset that in this day and age the head of a publicly-traded company is making such sexist and bullying statements about a group of people. Hate-directed publicity is not a good thing, but the head of A+F is the one making the statement and Amy is responding as someone who those comments were directed towards. She is not involved in a pissing fight – she is simply showing her displeasure at being singled out, amongst those others who may feel slighted.

      1. Linda Abeja

        Actually, Amy is not only involved in the pissing fight but is the one who instigated it by failiing to check her facts. Instead of investigating the source of this dubious 4th-hand account, she chose to pursue the most reactionary response possible by taking offense. She was not slighted, she was not singled out. The person responsible for upsetting Amy is, quite frankly, Amy.

    2. Crista Ziegler

      Bill – you’re missing the point. But based on your other posts, I’d say that’s par for the course for you.

  301. Andrea


    I am a 28 yr old mom who has battled with my weight for years. During my school years (3rd-8th grade) I was made fun of and teased not just because of my weight but because of the color of my skin and the way my hair would be cut. I would love to shake your hand and say thank you! I thought I was the only one who questioned A&F’s sizes and people who represented the company..
    Again, thank you for saying the very true words that were said..

  302. Cynthia Patton

    My daughter is a thin one, but she also has autism. As a result, she will never, ever be the cool kid. I’ll be happy if she one day manages to have a few friends, however uncool and strange they may be. I, however, have always struggled with my weight, and like you, wasn’t a cool kid. The fact that this guy is spewing such crap makes my blood boil. Kids like my daughter have a hard enough time fitting in. They don’t need A+F branding their clothes in a way that makes it clear there is an “us” and a “them.” Why can’t we all just be humans, beautiful and imperfect?

    Thank you for your heartfelt letter. I would much rather spend a day (heck, a week) with you than 2 minutes with Mike Jeffries. I’m with Tracy Anderson, the gal who commented perviously. I’d like to be your new BFF. You ROCK!

    1. Amy Taylor Post author


      Thank you for sharing your story. And for being a strong, courageous mom. I have no doubt the things you overcame in your life will serve you in raising a strong, courageous daughter. As for “why cna’t we all just be humans, beautiful and imperfect.” I’d propose a little revision: Imperfect is human and beautiful. xo

  303. Shyla Henderson

    As one of the “not-do-cool- kids” and a “fat-chick” plus one of the many beautiful names he used to describe myself and my many other men and women out there, i say its about time that his true colors were made public… i have never like A&F and never will… Thank you Amy for beating me to the punch… lol :)

  304. Sloane

    Beautiful letter! I was never a cool kid, but I was an athlete all around, mainly a gymnast…so my bulky muscles could never fit in those clothes, but wait, I never stepped into that store ever because I could tell from the marketing on the outside that I didn’t want to be a part of the crowd inside. I can see the changes in society happening too and I love that I’ll be raising my son to be kind and not like that awful CEO, because I don’t think he is a very happy individual if he has to judge others by outward appearance and ‘coolness’.

  305. Marti Slemmer

    I can only hope that Mr. Jeffries reads these comments, and my grandson, Benjamin. Ben – pick another gift card that you would want for Christmas, because you will not get another one from A&F. Love you, Mom Mom and Pop Pop

  306. Michelle

    Thanks so much for telling Jeffries how it is. I am very encouraged by how many people, fit and plump, are called to action by his admission.

    I’m actually glad he came out and said what he said because it brought attention to a company mission that has obviously been in place for quite some time. I certainly think that same policy can be imputed to other stores whose sizes don’t go past 10 or 12. Lululemon is one that comes to mind and I find them even MORE offensive because they sell athletic wear. So only women who wear a size 12 or smaller are fit enough to wear their clothes? Insulting. The only response I have ever found them give to questions regarding their sizes is something like “thank you we will pass along your interest to our marketing department.” Puhlease! Abercrombie and Fitch was more foolish by going on record with an explanation yet others are just as guilty in my opinion.

    Thanks again for your words, even if they don’t penetrate with Jefffries, they make a difference with the rest of us!

  307. Heather

    Amy- you handled yourself so well in this letter! I am so impressed! My 1st inclination was to repay hate for hate with this man, but you have shown me how much more effective kindness and intelligence are to battle this philosophy that Mike Jeffries is (trying) to sell us. Quite frankly, I will never, ever understand putting people in a box based on their size or looks, although I know that this is what we have been propagating in our culture forever. I think you’ve done a beautiful job reminding us that our worth is not in our size, who our friends were through school, or what someone finds pleasing or displeasing about our face. Our worth is based on who we are as a person, the mark we choose to leave on this earth based on the good we have done, and the values that we instill in our children. Thank you again.

  308. Heather

    Your letter is inspiring and right on target. What he said is hate speech and if it was about ANY other population he would be fired and a public apology would have already been issued. As the mom of 2 teenage girls (who did not like A&F to begin with) this elicited different responses in both. The oldest and business minded thought is was the worst “Marketing plan” ever and is confident sales will plummet. My youngest who is 14 and does not like their clothes nor could wear them, had me read your letter outlout to her and was engrossed in everyword of yours I read. You remind young girls that even though they are not a size 2; their hearts are amazing and many other things are important.

    Thank you as a mom of teenage girls for so eloquently saying what I know many of us were thinking (maybe not as nicely or kindly put as you!)


    P.S. My youngest and I love your picture and think you are beautiful inside and out :-)

  309. Tina A.

    Dear Amy,

    Well said and I salute you! I applaud you as well, not only for having the wherewithal to stand up for yourself, but to address Mr. Jefferies comments, and in an adult, educated way. You did not belittle yourself or stoop to his level, you faced his comments with dignity.

    I to am one of those kids, have never been smaller than a 14, and my husband of 31 years is just fine with it! In fact I was darned proud of myself for, after 3 kids and 3 grandkids, being able to fit into a 14w dress for my son’s high school graduation!

    My daughters are both beautiful, curvy, and smart. My son has decided that when he finds the “one” he doesn’t care what size she is. And that is one (of the many) reasons I am proud of him.

    In our local mall we have not one but 2 A&F stores and I cannot stand to walk past either one of them. The aroma coming out of it takes my breath away. Have been told on more than one occasion that the employees are REQUIRED to not only be able to fit into their line of clothes, but to also spray that gosh awful cologne every 15 minutes! The company seems to think it draws in customers.

    I know that I will never be that size “0-8″ and I am okay with that, my family is okay with that, and if Mr. Jefferies is not okay with those who in the past (does anyone remember Marilyn Monroe? Yep a size 14) were considered to be sex symbols, then maybe he better take a look in the mirror and see what is important on the inside.

    1. Amy Taylor Post author


      Your happy, sunshiny spirit radiates in the words you write. Kudos on wearing that 14 to your son’s high school graduation. Even MORE kudos on being the kind of mom who raises smart, confident daughters and a son who knows what values most will be found on the inside. Moms (and Dads) like you are the true force driving the world forward…one kid at a time.

      Happy belated Mother’s Day. Thank you for sharing your spirit!

  310. Chais Meyer

    Where is it quoted that Mike said he hates fat chicks?
    In all the links & text that you provided (besides the unquotable ‘highly emotional’ marketing title of the post you referenced), I did not see a single place where he actually said he ‘hates fat chicks’…and saying that he did is a bit slanderous.

    Wanting fit people to buy his clothing (and focusing his marketing towards that goal), is not the same thing as hating another type of person.

    I’m a little bummed by this post because your other articles make you seem like a woman who wants to help the Word prosper, but how does spreading a slanted story about an owner of a Clothing company do that?

    If people (high school kids or otherwise) want to buy expensive clothing to help themselves feel better about who they are as human beings, go ahead and feel sorry for them but let them do just that.

    Unfortunately, this brings to light that the real problem is not even being addressed, which is a very poor parental, educational & mentoring system. We (the National stereotypical WE) teach ourselves, our loved ones, and our children to believe that self worth (and identity) comes from body image, personal possessions and/or popularity. I feel very bad for anyone that has grown into (but not out of) associating themselves with that lie.

    If you don’t like something about a company or a person then I agree, don’t invest in them….but IS this type of post actually helping to solve a problem, or is creating a new one?

    As a business owner who learned to understand the value in being an the unpopular fat kid, I hope this sort of negativity doesn’t show up on my doorstep because people would rather state their opinions instead of asking me direct questions….this all very sad to me.

    1. Belinda

      Chais – although Mike Jefferies never said he “hated fat chicks”, it can be assumed that he does not want to associate with larger peeps in his stores. (How can anyone make those types of quotes? They are hurtful and exclude a LARGE number of potential customers from their store.) I’ve never seen such a marketing fiasco. He needs to be let go and A&F needs to rethink their marketing strategies. I’m so glad that I don’t own stock or ownership in this company.

      BTW – A&F has lost my business. I can also assure you that I will forward Amy’s letter to the 900+ friends on Facebook. I will also be talking with all my friends and family to make sure they realize not to give a dime to this company. It’s a disgrace and should not prosper from it.

      Thanks AMY~

    2. Linda Abeja

      Exactly right, Chaise! The original article was published 7 years ago and makes no mention of fat women, good or bad. This is a case of several people with axes to grind distorting what was said in order to further their own agendas. The overblown reaction to what Jeffries did NOT say reflects the audience’s insecurities and low self-esteem more so than anything Mr. Jeffries might be espousing.

  311. Julia

    Awesome! Just perfect. I wouldn’t change a word of it, even if i could. Even when I was the perfect size for my build, I wasn’t an A&F fan or of any other ‘designer’ clothing.

    I also especially like you calling out Nike for their continued relationship with another infamous Mike, that Vick one. His actions were heinous as well, but don’t get me started on him. :)

    And btw, you are NOT ‘fat’. You are a beautiful woman with curves in all the right places and a face that must light up every room as you enter.

    1. Amy Taylor Post author

      Thank you so much, Julia. And I HEAR YOU on “don’t get me started on Michael Vick.” That’s another blog post for another time…and I’ll probably need a drink or two before I can even go there. ;)

  312. Rachel

    Dear Mike, I may not be your target market. I’m fat and forty five. But here’s the thing. I have children. Thin, cool kids. Guess where they won’t be shopping.

    Thank you, Amy!

  313. Brenda Thorup

    AMY FOR PRESIDENT!! You are amazing; I wish I knew you personally! I would be proud to call you my friend!

  314. Sue

    I had never heard of Mr. Jeffries before this article. As a mother of teens who are very much his target audience – I WILL NOT be spending any of my hard earned money supporting this man’s stores. I don’t know anything about Mr. Jeffries’ private life or family but I certainly feel sorry for anyone in his personal life. What if they aren’t perfect? Would he still love them? Do they constantly have to worry about their physical appearance to win his love and approval? Sad.

  315. Laurie

    Hi Amy – I thought you’d get a kick out of this article I saw, here’s a quote: “The suit says that a 47-page “aircraft standards” manual states that male flight crew members aboard the company’s Gulfstream G550 jet must wear A&F polo shirts, boxer briefs, flip-flops and a “spritz” of the A&F cologne, Bloomberg News reported.” Apparently Mr. Jeffries is a demanding intollerable boss with strange demands. The article is explaining a lawsuit that a 55 year old pilot filed against him and A&F for age discrimination, he claims he was fired so they could hire someone younger. The article also talks about how he makes the aircraft crew wear different color-coded gloves to do certain tasks, he has to have a certain Phil Collins playing over the plane when he boards, and they are not allowed to wear a jacket or sweater until it gets below 50 degrees.

    It also goes on to say how the store is in decline and has reported two straight quarters of loss and plans to shut 180 stores through 2015. I’m thinking he’s getting what he deserves, Kharma baby!!

    I also, like everyone above, loved your letter! I have been where you have been, and also struggle with my weight. Now that I am a ‘mature’ woman and could give a fat frogs ass what anyone thinks of me, I am much happier. Never have shopped there, never will.

    He looks/reminds me of a pedophile anyway, who markets padded bikini tops to 7year olds? That guy. Who markets thongs with sayings like “HOT” on them to pre-teens? That guy. Pedophile.

    You GO girl!!

  316. Hayley

    Amy, this is absolutely beautiful. I can’t say it enough, but thank you. Thank you, thank you, thank you. :)

  317. Tracy Anderson

    A friend shared the link to your post on her Facebook page and boy, am I glad she did! This was not only excellently written, it is an example of the kind of grace and dignity that eludes people like Mike Jeffries.

    Brava, Amy. If I could, I would like to be your new BFF. You rock. HARD. :)

  318. Les Toil

    in a time when even the nastiest and shallowest of “popular” kids are booing gay-bashing and internet bullies and the Reverend Phelps of the world and the religion extremists that spew hatred and intolerance, NO ONE is going to want to wear a logo on their chest that says “I SUPPORT HATE!! I’M COOL!!”.

    What an incredibly eloquent and TACTFUL open letter Amy. And in this case, such graciousness has the strongest bite and the loudest voice.

    I’m standing right next to Josh with his slow clap. :)

  319. Laurie

    Hi Amy,

    Thank you for crafting such a thoughtful response and illustrating what so many of us have felt at some point in our lives.

    A&F marketing has been literally nakedly obvious for way too long and it’s time someone called them on it.



  320. James C. Glica-Hernandez

    Dear Amy,

    You don’t know it, but I am your friend. I am your friend because I respect you for the woman you are and the good you do.

    As for Mike – weeelllllll, he’s a piece of work. Nothing we say will change his mind because like all zealous bigots who thrive on exclusion to make themselves feel better about their own inadequacies , whatever they perceive them to be, his mind is as closed as the huge vault door at Ft. Knox at the end of the day. He is simply trying to protect himself. He is very afraid, I suspect, of a LOT of things; most of all, the truth about himself.

    So, Amy, you keep talking, dear one. I, for one, am listening. :-)

    Your friend,


  321. Karen MacIver-Lux

    Dearest Amy!

    You have not only written an extraordinary letter, but you have opened your heart to the masses. And what did we see? Love, compassion, integrity, and dignity. A beautiful sight (and feeling to behold).

    I am a cool kid (adult) who was disguised as “not so cool” kid. I wore hearing aids (I have a severe to profound hearing loss) on my ears during all waking hours, and an assistive listening device (a clunky looking box with straps and wires that connected to moulds in my ears- a scary sight I’m sure!) at school so I could hear my teacher clearly (and learn!). Notes with the messages like “bag your face Karen!” “deaf and dumb” were left in my desk for me to read. The cool kids also drew pictures of me with wires and smoke coming out of my ears. I eventually learned that the notes and pictures were really a reflection of the fear the cool kids felt. Fear of the unknown. Fear of difference. Fear of becoming someone like me. I managed to turn their fear into love by putting all the notes and pictures on a poster board which was then framed. I brought the frame into school for show and tell, and thanked my classmates for writing notes of inspiration, and drawing such beautiful portraits of me. I never got note or picture again.

    I believe that when fear is turned into love, then we can finally move forward with kindness, integrity, and grace. I truly wish all the best for Mr. Jeffries in finding peace with himself and the people who are disguised as “not so cool” kids. I’m afraid I can’t support his brand, but this is my choice, and I’m sure Mr. Jeffries will not hold that against me. I stand tall behind you and your letter. Thank you for putting what most of what we, cool adults feel in such eloquent words.

    With much love and hugs to you, Amy! Thank you so much!

  322. Raejean French

    Discrimination is definitely NOT COOL. Ask anyone who’s suffered it, for any reason. It is arguably illegal, and this is why we have laws prohibiting it. If for nothing else but the sake of anyone size-appropriate to the faux exclusivity of your clothing lines, would you please at least try to come up with some sort of noble reason why it’s for the betterment of mankind that fatties should be so marginalized? Or else those selected few might start catching on to what a elitist putz you are and not want to be associated with endorsing your bigotry.

  323. Brenda Below

    As a fellow fat girl( I have struggled with my weight up and down for 59 years), I applaud you for telling that jerk what it means to be us. I have 3 daughters who are thin and have never set foot in his stores and never will. I hope that his stores suffer from his hurtful and hateful comments.Once again, thanks for stating what needed to be said!

  324. David Ewoldsen

    A wonderful essay – thank you so much for writing this. I agree with Laura. You are beautiful on so many different levels.

  325. Carol

    I loved reading this thoughtful letter, and post.
    I so yearn for a kinder, wiser, more caring world. It sounds cliche, I know,
    but I pray for and hold dearly in my heart, a sweeter, more loving, accepting place.
    Thank you , all, who have written here. I am so glad.

  326. arlene

    What a beautiful girl you are. And thank you for sticking up for all the beautiful plus size ladies out there.

  327. Amy

    Thank you, from one fat Amy to another!

    You letter is exactly what i wanted to say to him! As a marketing student, who is a “fat chick”, I struggled to deal with what I was reading. I understood demographic and the target market, but as a person I could not understand how an individual could be so vile. I returned several times to re-read the article shared with me, to see if I could find something that might justify what he was saying. I couldn’t. Everytime I read it again, it broke my heart into a million more pieces. This is a man who is the CEO of a company, a lifestyle, that everyone wants to belong to. He certainly does not realize the power he wields. He teeters on some form a bullying. Does he realize he could be talking to a teenage girl struggling to lose a few pounds so the hot guy will like her? What if she was already her ideal weight but some cruel person told her she was fat becuase they thought it might be funny. Can you imagine what he could do to a girls esteem if he told her she wasn’t the right type of person to A&F. My god! The damage!

    I hope his investors (because they are his investor, not A&F’s. He is the face of A&F) react very swiftly and align themselves with a company like TOMS or Dove, who reaches out to anyone. Who understand the society we live in today. He is obviously out of touch. Poor guy.

    My son is started to think about his choice in clothing. He won’t be spend any money in any A&F stores.

    Bravo, Amy. You were very eloquent and well-spoken. I applaud you for your letter.

  328. Laura C

    I disagree with one thing she said. That her extra pounds aren’t a thing of beauty. Look at the girl. She’s lovely. Don’t let society say what beauty is. Girl, you’re beautiful.

  329. Jennifer

    From California, THANK YOU for such a smartly written letter and for saying exactly what I wish I could have said (between clenched teeth and obsenities).

  330. Teresa

    Well said. Perhaps Mr. Jeffries’ comments were made to get them some publicity. The last several times I entered their stores I was the only customer. I left the store empty handed every time, my children prefer another brand of clothes now. It doesn’t appear that fat people, nerds or people in general buying A&F clothing.

    1. Amy Taylor Post author

      I suspect you are right, Teresa. Some people subscribe to the theory that negative attention is better than no attention. I, on the other hand, am grateful that such ugly comments could spark such an important, powerful conversation.

  331. Laura

    Bravo Amy! As a fellow life-long ‘fat chick’ I applaud you for very eloquently stating exactly what I was thinking! If you’re ever in Hollywood, I’d love to buy you a coffee or a drink or a sandwich or a chocolate bar… whatever… to say thanks, and to get to know you ’cause girlfriend, you absolutely rock!! THANK YOU!!!!

  332. Rhonda

    Dear Amy,

    What a well written letter. It sounds like you would be someone I would want to know and be friends with. It of course is Mr. (what’s his name) choice to sell what ever he wants but it is our choice not to buy it. I am glad to be part of the not so popular people who would not be able to wear what his company sells.


  333. Pam

    Well said! I admire you for taking a stand and voicing what so many of us “uncool kids” feel about his business philosophy. I applaud you!!

  334. Annie

    I love you, and love what you wrote.

    I’m in my 50′s, it sounds like my path’s been a lot like yours (just longer) and I get so danged sick of ‘sizeism’ – it really is the last place where folks can free express prejudice and – in some circles – get applauded for it.

    Fat IS a feminist issue.

  335. Cindy Lewis

    Time to get some pirated A&E out to the street vendors. I wonder if Mr. Jeffries would approve of their clientele sporting his oh-so-exclusive duds.

  336. Lisbeth Burns

    Darling Amy, I will turn 72 on Saturday, and have spent the major portion of my life fighting injustice and discrimination of any kind, but mostly prejudice towards people of size. You will see many signs of it on my Facebook page, as, even at my age, I still tend to become incensed by such things. I am frustrated and sad that intolerance and ugliness of the mind and heart still exist, but as long as they do, we must figh to advance its demise.

    Because I am so involved in the size acceptance movement, I have been made very aware of the Abercrombie & Fitch debacle, and have seen much written about it. However, what you have written has touched me more than anything else I’ve read, and my FB friends are excellent writers and very good at getting their point across, especially those who’ve had to deal with such despicable attitudes for most of their lives.

    Young lady, you are a beautiful person, both inside and out, and your true goodness shines through, loud and clear. You have put a very sorry person to shame, and if he doesn’t recognize that, I fear there’s no hope for him. He’s brought a lot of negative attention to his company, and I seriously doubt his board of directors will look kindly upon it. I truly believe there will be a financial backlash, even from the “cool” people, and we all know that the bottom line in big business is the almighty buck. Ironically, if nothing else, this man’s actions have enlightened a lot of people who might have previously shopped in his stores, and I doubt they’ll want to continue being labelled as an A & F kind of person.

    Amy, if I owned a company, I’d want to hire you to run my marketing department. Kudos, too, to the replies of so many people here, many of whom are quite eloquent. I’m especially impressed by the parents who will no longer allow their children to shop at A & F, and have explained to them the reason for their decision. The kids whose kneejerk reaction was one of contempt for Jeffries’ statements proved they’ve been raised well.

    To all of you who have ever been the brunt of bullies and people who need to think they are superior to others, I’ve been there. You not only have my empathy, but give me the courage and energy to continue fighting. When we stand up for ourselves, we give others the courage to do the same. In the end, more and more people become enlightened, enraged, and eager to join the crusade to wipe out bigotry, and eventually prevail.

    I have yet to read of anyone condoning the attitude of this truly ugly, sorry excuse for a human being, whom I suspect has himself been the brunt of some bullying in his time. Some people learn how to rise above diversity, while others sink to the level of their abusers. One can hope that Mr. Jeffries will actually see the error of his ways, and do whatever he can to rectify this appalling situation. If so, proving that he really means it and isn’t just trying to save his job may be a battle he won’t be able to win.

    1. Marilyn

      In response to Lisbeth Burns—–As I read your reply to Amy I started thinking about what kind of person that CEO must be. I am a couple of years older than you are and I remember going back to a high school reunion one time and thinking about the people who had been “cool” and “popular” while in school. Interestingly enough–those people were not the ones who were the big successes in life. Some of the people that you heard little of in school for one reason or another were the ones who made a name for themselves and were content within themselves. Some of the cool ones were still trying to rest on the reputation they had in high school. From the sound of this big hotshot CEO I am thinking he probably won’t ever see the error of his ways except financially. I don’t like it when people change their minds but it’s only because it hits them where it hurts and not because they’ve had this great awakening and will change their whole attitude.
      Congratulations too all of these people who have written here today–it makes me feel good that so many of us are compassionate and caring and concerned about how we raise our children to have those same values.

    2. Amy Taylor Post author


      Two words: thank you. Two more words: you rock. I hope that, at 72 (or 32!) I will have a fraction of your strength, grace, dignity and courage. You are one heck of a strong woman and an inspiration. Thank you for dedicating your energy to fighting the good fight and improving the world. Your words humble me.

      Hope you had a VERY happy birthday. I feel better about the world just knowing you are in it.


  337. Courtney


    I came across this blog after actor Jim Beaver shared it on his Facebook page. I just wanted to let you know that this hit home because I’ve always had issues with my weight. I’m nearing 40 and I’m finally getting to the point where I don’t let it define who I am. Mr. Jeffries must be a very unhappy person indeed to actually put these thoughts out there for the world to read. Your response to him is excellent. Thank you for sharing.

  338. laura


    is that man real ? he looks like a hubot or a fish !!! I bet he considers himself as being ‘ hot ‘, lol . this guy should reintroduce mirrors in his house before opening his mouth or put a store bag or two ( lol) on his fishy face to look hot !! he then would rightly represent his hot brand !!! lol I can gladly offer him some of my tummy fat for his next cheek or lip job !!! lol that guy looks fishy !!! i’m in stitches !!!

  339. Beth

    Dear Amy – What is going on at A&F under the misguided “tutelage” of their CEO is UGLY. There is nothing beautiful, special or chosen about being a misguided bigot and “elitest” in the worst possible way. You on the other hand possess both a beautiful being and spirit that people like this will never understand because they themselves are lacking in the essential ingredients that make a kind and decent human being. This company has burned a HUGE bridge with this man at the helm, be ready to watch it plummet, because we who have both intellect, compassion and a waistline that exceeds 25″ also have the power of purchase. Follow YOUR dreams Amy and don’t EVER let anyone this inane influence how you feel about yourself. Dream big and be happy!

  340. Monica Convery-Rank

    Thank you so much for this letter from the girl that hid in the library and ate carrot sticks to try to be thin. I am currently taking a medical sociology class and my professor wrote a book called “Killer Fat” by Natalie Boero. It discusses the “obesity epidemic” and how fat has for many years been considered a moral panic. I think you would enjoy the book. Thank you again for bringing light to how small minded people can be!

    1. Amy Taylor Post author


      Best of luck in your studies. I am adding your professor’s book to my reading list. Love the phrase “moral panic.” Sounds right up my alley.

  341. Jenn

    Ahhhhh…AMY!!!! I love you for writing this!! THANK YOU!!! From one “uncool fat chick” to another, you are a beautiful human being inside and out. Cheers to you!! :-D

  342. Jeff B

    Amy – you were being too kind. Mike Jeffries statements are hate speech – by any reasonable definition.

    The bottom line is that we all speak with our pocketbooks. If we shop Abercrombie we are encouraging this kind of behavior. ’nuff said.

  343. Janet

    Thank you, Amy, for your very heartfelt, thoughtful letter! I am a mother of a 28 year old daughter, who, when in high school, wanted to shop at A&F. She is 5’10″ and was in a size 12. She felt degraded and had such self-loathing for herself when she could not find one thing that would fit her beautiful, athletic body. As for me, I was horrified by the garments with smutty sayings of them (especially the underwear!) that was displayed and seeing mother’s buy these items for their little 10 year old girls! My daughter had always struggled, not by her weight, but by her build. She played a lot of sports in high school (catcher for the softball team, so her thighs and legs were very muscular … played basketball and volleyball … very good at sports! And also a great musician … played not only in the school band, but in an adult orchestra called the “Big Swing Band” in Lafayette, IN, where she had the opportunity to play with professionals and some professors at Purdue University! She was a great student, but never had the self confidence that she so deserved because of all of the advertising kids are brainwashed with regarding being “model size”. As a young adult she thrived for, and achieved, her goal of being a size 4 … but it changed her attitude and love of all people. She started to look down on people she thought were overweight … said it disgusted her to see or be seen with people like that! … which, as her mother, disgusted me! She shopped at A&F and The Buckle (her favorite store!) She walked around in her size 4 jeans with her nose up in the air! She got caught up in everything she had once hated in high school! My snooty daughter has just been diagnosed with CRPS … cannot work out any more in order to keep her model-size figure and has finally seen the light! You should never judge people because of their weight and size… You should NEVER judge people … period! My once beautiful (yet bullied) high school daughter, turned into a bully … and now has finally realized how wrong she was! It took an incurable disease to wake her up and stop judging people by our sick society standards! A very hard lesson to learn, but one that has transformed her back into the wonderful, special person she was! God works in mysterious ways! We are all His children, and are beautiful no matter what size or shape we are! God Bless You, Amy … you are staying true to the unique person that God had created, and I am sure that makes Him very happy and pleased with you!

    1. Amy Taylor Post author


      Thank you for sharing your story. I’m sorry to hear about your daughter’s medical condition. It’s difficult for some people to overcome the bullying they experience in their own lives. I hope that as your daughter has time to reflect, she’ll return to the true her within. I’m sure she has stories and experiences she can share with the world. Someone out there may need to hear them.

  344. deb@simpleplate

    As I link virtual arms with you @Amy, I congratulate you on speaking out and speaking up! You mah sister are the most beautiful woman I’ve met today! Thank you and Bravo! Bravo! Bravissimo!

  345. Sarah M.

    Slow clap? How about a resounding STANDING OVATION? Beautiful!
    You are so right….if he had spouted off about dis-including African-Americans or another group of people, people would be storming his office with torches and pitchforks. Somewhere along the way it became perfectly okay to bash, hate and crap on ‘fat’ people. The problems with that are of course well…that ‘fat’ person is a person, with feelings and can be hurt. That ‘fat’ person could have a bunch of health issues or challenges keeping them that way. Or that ‘fat’ person could be not fat at all–like you or me in high school–and can be a perfectly reasonably, healthy size 10 or 12.
    I too am like you. Big busted. Wide hipped. Big boned (YES it does exist!) No one would have looked at me in high school (aside of the people teasing) and said “You’re a 12? No….” These are people who don’t understand how the female anatomy/body can work. They don’t understand that when they call someone in a 12 or 14 FAT, most of them really aren’t fat. AT ALL. But…muscular, hippy…whatever. So it hurts SO many people that don’t deserve it.
    NO ONE deserves this, and I cannot believe that so many think it’s okay to completely trash someone who’s not a size 2. Or 4.
    I swear Amy Taylor invaded my brain and wrote out EXACTLY what I was thinking….to a perfectly crossed “T”.
    Bravo, Amy! This voluptuous 16 (former 10 but damn that baby weight and thyroid disorder!) applauds you with a cheer! *cheers!*

    1. Amy Taylor Post author


      Great minds think alike. You are so spot on in your response. We are ALL people…all worthy of love and dignity. It’s as simple as that.

  346. Suzi

    Some will consider his attempt to be brilliant advertising as he gains publicity, but at what cost? The spotlight illuminated his real truth – - but the real shine comes from powerful voices like yours. Thank you for your well-written words Amy.

  347. laura

    I SUGGEST THAT EVERY FAT WOMAN AND MAN should GO TO THE STOREs, GRAB EVERYTHING THEY WOULD BUY IF THEY COULD FIND THEIR SIZES in AND ONCE THEY GET TO THE PAYinG POINT, DROP EVERYTHING AND SAY ” OOPS, i picked up the wrong sizes !!! ” and leave the premises so M. mickael whatever his name would see how much money he is losing on fat people ! greedy and lousy as he seems to advertise himself, he would probably quickly take another stand on discriminating ” fat ”people or obese people and being stupidly judgemental – indeed, obesity is a metabolic disorder and as such so should not be discriminated or judged upon ( since no CEO or thoughtful person would consider banning people with for example, crohn syndrom or diabetes, other metabolic disorders from their stores on that ground !!! ) As far as I am concerned , he may as well stick his clothes where they belong and wait till he gets old and wrinkly, to wear them and still look ridiculous !!!, I will not buy a dollar on them !

  348. Vickie Saenz-Brown

    Amy I LOVE you!!! You are an incredible writer and probably just as incredible a human being! Thank you from the bottom of my heart for expressing what so many of us feel. So inspirational.
    All my best regards to you!

  349. Tracie

    Fantastically written and deeply insightful. Thank you for speaking up and telling it like it is. A joy to read and contemplate. Joining the clapping audience!

  350. Angela

    Awesome blog post, very articulate and well-written. Cool is over-rated, being yourself is not only more fun, it’s more attainable!

  351. mary

    so, i am fat. i once lost 155 lbs by purging with excessive exercise — anorexic and bulimic. i mean, i walked 9-11 miles every day, going out at 3:30 am before work. how crazy is that? so i’ve been thin (size 4). all it meant was i could perhaps wear cooler clothes. i was the same person. so i applaud your letter. i have never shopped AF. but like you, i do “boycott” those who hate fat people. Jay Leno finally turned me off making too many jokes about fat americans. and years and years ago Cloris Leachman talked about hating fat people, our laziness. so i don’t watch anything she is in, unless it is by accident. i speak up for underdogs, no matter what the issue, even when the issue doesn’t directly affect me. this doesn’t since i don’t shop there, but it does in the big, hypocritical world. finally, he may not like fat people, but many thin people are at the opposite spectrum. we all have eating disorders. same disease.

  352. Kim Beaulieu

    Amy this is an amazing post, so heartfelt and eloquent.

    I fear I would have just said “Hey Mike, you can kiss my big, fat ass”. Your version is way more powerful.

    I’ve been on both sides of the weight spectrum and I can say I am EXACTLY the same person heavy as I was thin. We need to look at people’s spirits not their waist size. I was so freaked out recently about going to a conference and worrying about people judging me. Then I realized two things: 1. I don’t care. 2. I like me and if others don’t because I’m not a size 4 then that’s their loss.

    I applaud you. And I totally want your boots.

  353. Rebecca

    My kids fit in these clothes. They just don’t FIT these clothes. I haven’t, and won’t raise them to be cruel to others, or encourage cruel behavior or talk. I know they won’t like what this CEO has to say, and I’m sure they’ll agree that by wearing A&F, you are encouraging the CEO’s crappy attitude.

    Hey, I wonder if it has dawned on him that American Eagle and Aero are right next door, they’re cheaper, better lit, don’t give me a perfume induced headache, and I won’t feel like a bad parent buying my kids stuff there.

  354. Morgan Riley

    Beautifully written, and very well-said! I’m also very pleased and proud to call Columbus home, and wouldn’t ever trade the amazing life I have here for a size 4 body. I’ve got a fantastic day job, a fledgling music career, a supportive family, super kids and the best partner anyone could hope to have – all while a size 18! We should have lunch some time!

  355. Amy

    Thanks for saying exactly what I wanted to say but didn’t know how! As a business owner, I would like to suggest one fix. Don’t hope for an inheritance; plan that your future children’s book will be a bestseller!!

    PS We Amys are pretty awesome :)

  356. Robyn Stone | Add a Pinch

    Amy, you are amazing! Your writing is personal, strong and beautiful.

    Regardless of my personal size, as a mother trying to teach my son that everyone is beautiful, everyone is deserving, and no one should be looked down upon, this CEO infuriates and saddens me.

    On the bright side, he’s just saved me an enormous amount of money since I’ll no longer be buying my son’s clothes in his stores. Since my son is 11 and had just discovered A+F this last year (which caused an investement), I’d say he’s handily done me a favor. When I calculate the cost of just one shirt + one pair of jeans every few months (if I’m lucky at the rate he’s growing) over the remainder of his preteen + teen + collegiate years, I’d say I’m the one coming out on top of this whole debaucle.

  357. Carol

    Ugggg, I had no idea! Thank you Amy for the insight. What a pitiful man. I solemnly swear to never shop Abercrombie again. Thank you!!

  358. mike stricklin

    Amy this was well written and speaks eloquently for so many of us who were NOT at the cool kids table. As for looks; You, my dear hold second place to no one. You are as beautiful as you are articulate.

  359. Jenna

    Well said! I applaud you for not being afraid to take a stand. As most kids, I was all about the brand name clothing [A&F, American Eagle, Hollister, Aeropostale, etc.] in middle school & even throughout high school. Reason why: because most of my friends were… In reality, those clothes are no better than what you can buy at Wal-Mart, Target, & other “cheaper” alternatives– only difference is the name on the label effecting the price. Trust me, once you start having to spend your own money, the brand names aren’t so appealing anymore after realizing how much it all adds up. I’m finishing my 3rd year of college & you wanna know something: the majority of the kids on campus don’t give a crap about what brand you wear. [Upon hearing Mike Jeffries' statement, I'm glad I don't shop at A&F anymore-- not that I can afford to being in college and even if I could, I wouldn't. I have family & friends who are overweight & even I'm considered as being overweight for my height of 5'4"... Also, it makes me happy to read the comments from the parents whose children are equally appalled by what Jeffries has said.]

  360. Erin Lale

    I’m not a kid, and certainly not a small; I wouldn’t fit into Abercrummie the Bitch’s shirts, but I happen to know that I would fit into Dita Von Teese’s shirts if I raided her closet, so Mr. Fugly Face should watch who he’s calling uncool. Of course, the queen of burlesque wears custom couture, so she wouldn’t wear anything from any store. I sometimes shop in stores, though, and I have to buy a plus size and then have the shoulders and waist taken in. I have to shop in 2 different stores for my tops and bottoms because I wear a “regular” size below and a “plus” size on top. While this can be a hassle trying to put an outfit together, I’ve never found it to hinder my popularity. Cool is not a size.

  361. Jennifer Conner

    Amy, I thank you for this wonderful post and letter. I have been plus size since the 4th grade. At 40 the clothing that store offers doesn’t appeal to me anyway. I do, however, have two daughters (ages 10 and 8). Unlike my parents, I have the income to allow my children to shop for their clothes at higher end stores. We won’t be shopping there, not with my money. I will also educate them when the time comes to how ugly their business philosophy is. I hope that like you and me they will not share this man’s ideas and ideals.

  362. Heidi Garland

    Amy, you are a strong woman with a strong voice! I admire you and so enjoyed reading your letter. I have struggled with my weight my entire life. I am now 43. After joining Weight Watchers a few years ago, I am 60 pounds lighter and wear a size 10. Even at my current size, I’m am certain they would have nothing to fit me. Have never wanted to shop and A&F…and never will.

    Beauty comes in all shapes and sizes! You have give a voice to so many girls and women.

    Thanks You!

  363. Theresa Ulrich

    I have struggled with my weight for a long time and am finally in a place where I am healthy (not skinny) and have almost learned to love myself again. I always wanted to be able to shop at Abercrombie, in fact it has been a goal of mine to fit into their sizes. After reading this letter, I am thrilled to say that is no longer my goal. I will not strive to be someone different, just to support a company that doesn’t like me anyway. Thanks for this letter. It is a true inspiration for everyone out there that isn’t a size 2 (or 4).

  364. Margo Mohney

    Amy, you rock!!!! Gorgeous and savvy and smart, the world needs more women like you! You have blessed my day. Well done.

    Margo @ Legacy of a Single Girl

  365. Sue Lacy

    Amy, thank you so much for writing this letter. I live in Columbus, too. We certainly did not need someone like Mike Jeffries speaking for our community. Thank you for being the voice that drowns him out and declares that he is not us.

    I’m proud of Columbus because of voices like yours. We are diverse, artistic, intelligent, and caring. We can stand up for what we believe, and we support each other. There will always be people like Mr. Jeffries, but we don’t make it easy for them here.

    I have a 12 year old daughter who will read this page tonight. All our kids should be reading it.

    1. Amy Taylor Post author

      Sue Lacy,

      I’m so honored you shared the letter with your daughter. Of all the notes I have received, I have been especially touched to hear from all the parents who used this conversation as an opportunity to connect with their kids and have important conversations as a family.

      As for Columbus, you’re spot on. There’s no place like it. I’m proud to call this city home!

  366. Kelly

    Bravo to you on pointing out that any intolerance regardless of the recipient, is unacceptable. I sometimes wonder what the people who are throwing out hate are trying to hide. Best of luck to you!!

  367. Nadine Collepardi

    I think yout letter is great and I want to share something too. I used to shop at Abercrombie & Fitch. It was around 1998 I think that I discovered the store and I was no “cool kid” but what I can tell you is that A&F has changed so much in that time that I wont even go into the place anymore. My mom refers to is as “that store that is really loud when you first walk in”.

    A&F has never been a cheap store and I used to shop there because the clothes were of a quality that suited the price. What I LOVED about it was that a size 4 or 6 fit ME, vanity sizing was in full swing apparently because no other 4 or 6 fit me anywhere else, certainly not in jeans! The clothes were nothing like they are now, it was more like jeans, shorts, quality t-shirts, and the style was far from trashy future teen-mom and more like preppy college student. Their customer service was like that of Nordstroms.

    I feel that it is truely unfortunate that the store has become the way it is today. I feel too old and too fat to shop there and I find the staff incompitent and annoying. I probably couldnt fit into the 10 there now (if they even still sell that size) and I am thinner than I was in college. The last time I did go into the store, the clothing was of such a poor quality and trashy to an extent that really didn’t appeal to me as a consumer. I promptly thought about how I worked to hard for my money and had far too little to splurge on something that wouldnt even last.

    I think A&F is just another sad show of the values we promote in society today. I can only hope that while the economy struggles and parents can’t afford luxuries for teens like this that it will encourage them to consider who they are marketing too and what they are selling.

    Either way, I am a very particular consumer and there is something to be said for the values of a company (I loved Ted Baker, eventhough it was a very pricey store, until I learned about their return policy being store credit only). I was already over A&F and now, as a jaded ex-customer, I don’t think the store will be returning to my repetoire any time in the future because I just don’t like what they stand for.

    Thank you Amy for using your voice.

  368. Charles


    Your eloquence, your compassion and your emotion shines through here. I, for one, was immediately incensed by his words and his general disdain for the “common man.” I knew people growing up who actively aspired to wear clothing from his stores, and viewed it with pride as they walked down school hallways and through malls. Those same people are among the “not-so-cool” folk he seems to demonize here. I likely would not have reacted with the same poise and composure you exhibited here. I would have ranted and raved, and accomplished nothing.

    You mention your work in marketing: if more people in that field thought and acted like you, I think things like Jeffries’ statements would never come to light. Kudos to you, Amy, kudos to you!

  369. Kim

    Amy..very well written. The first thing I thought of when reading Mr Jefferies letter, was about all those kids that didn’t fit the mold and were on the edge of low self esteem…with the rate of suicide in this country of our young ppl I feared for those that couldn’t read this and handle it as well as you did..

    1. Amy Taylor Post author


      On a more positive note, I have received SO many emails from parents who used the letter as an opportunity to sit down and talk with their kids. Some important conversations have taken place as a result of this conversation, and THAT is the greatest gift.

  370. Linda Abeja

    Eilite Daily said that Business Insider said that Robin Lewis said that Salon magazine said that Mike Jeffries said he doesn’t like fat chicks …

    I decided to dig up this 2006 Salon article and see these outrageous comments for myself. He talked about saving a dying company by rebranding it around a very specific target demographic. He didn’t say anything about fat people.

    Did I mention the article was published in 2006?

    Being offended is a choice.

  371. Lois

    I’m Lois, I’m fourteen, and haven’t worn a piece of A&F clothing in my life, wouldn’t want to. They market not only to just the super skinny people, no offence to them, and they market sex to kids my age and only a little older, and truthfully, our society doesn’t need any more help with that. Thank you for taking a stand on this, it was totally awesome of you to.

  372. Geek Hipster

    Hmm, and here I thought I wasn’t welcome at Abercrombie anf Fitch because wasn’t a gay ‘tween.

    My heart breaks… wait… no, it doesn’t.

  373. Linda Marino

    I have never read a more perfectly written and heartfelt message. Your writing is eloquent. You have address something that is difficult to address and yet did it with such conviction and restraint. I *hope* Mike actually reads the letter! I would love to see it posted as an editorial in the Columbus paper, have you considered that?

    Congratulations to you! This comes from a professional woman who would never grace the doorway of A&F because I would not come close to fitting into their clothes anymore.

    I think the sad part of it all is that I know when they look for employees, it has to be someone who wears a certain size, has a certain look, no piercings (other than normal pierced ears) and no tattoos. There is SO much discrimination on so many levels that it honestly should be illegal to call *fluffy* people nasty names just as it is when people call people names who are any race other than the person’s race.

    My hat is off to you dear lady!
    Linda Marino

  374. Lou

    What is the saying – We are here, we are queer, get used to it!

    Well, I say – We are here, we are overweight (but this is not who we wholly are), GET USED TO IT!!

  375. Richard

    he wants a brand that is marketed at the ‘cool kids’ which means ‘rich’ they also have the same view as this man. Make your peace with it, hes saying those thing so you blog and give him a nice echo chamber.

    Missed accomplished.

  376. Robin Molison

    Well spoken! I for one only bought there men’s cologne years ago. Never stepped foot in there since, cannot stand the extreme loud or the extreme cologne smell. I somehow knew I didn’t fit in there simply because I couldn’t figure out their wall ad campaign. How do underage teens with no clothes sell clothes? They aren’t wearing the brand, so how does that promote the brand? *shrug* Anyhow, I too feel sad for Mr. Jeffries.

    Sounds to me that Mr. Jeffries doesn’t know who he even is, isolating people usually stems from a severe lack of identity.

  377. Wendy S.


  378. Snazzy

    Wot an ass!!! Bravo Amy!!! Never knew A&F’s motto but now that I do, I wouldn’t choose to shop there even if i did happen to fit their perfect profile. I prefer keeping it real anyways :). Much love to you honey, your words are truly indpiring xx

  379. Tiffany R

    I am a skinny girl. Always wore a size 0 or 2. Even after having my baby I’m only a size 3 or 5. But I was never a ‘cool kid’. I always sat by myself at lunch and didnt have very many friends. I was made fun of and picked on. So size DOESN’T matter. I went to school with some big girls that were the ‘cool kids’. For some one to say ‘just because you’re skinny makes you a ‘cool kid’ or because your fat doesnt make you a ‘cool kid” is wrong.

  380. John Smith

    Absolute crap. Being overweight is through choice of unhealthy eating habits and lack of exercise in all but a small portion of heavy people. This does not equate to being black or gay, which are not exactly things that people can do anything about. You don’t like A & F, don’t buy their clothes. A & F obviously don’t need all of the market, just a portion and they seem to be doing just fine. We can’t change other people, we can only change ourselves. If you don’t like what you see in the mirror, you know what to do. If you do like what you see in the mirror then you are just fine and have nothing to worry about.

  381. Janet

    Amy. Oh my. I’ve never adored a stranger before as I adore you now. His words put me in a bad mood on Tuesday when I read it and I’ve gotten angrier and angrier. But you put me at ease and what you said made total sense. I don’t have a lot of money to spend but not a dime will ever again go to A&F or it’s affiliates. You are an amazing writer! Best of luck on your book and I have taken some of the Great American Roadtrip…soooooo worth it!! Do it!!

  382. Allison Troxell

    Beautiful letter, Amy.

    I will never spend my dollars at A&F again. Not only was it an insensitive comment by the CEO, but why would he think that those in his target weight demographic would want to shop at store which has such values? I have a daughter. I don’t know what size she will grow up to be but I know what clothes she will not grow up wearing!

    AND… I think you showed INCREDIBLE restraint to not OUT that horrific girl who wrote in your yearbook.

  383. Kathy S

    I have never been so appalled as I was by the reporting of the Mike Jeffries interview. You have so graciously summed up all that is spilling over from my heart. My only hope is that the surrounding maelstrom causes a change of his heart, and if not, I sincerely believe his company will reap the repercussions. I have never shopped A & F due to the inappropriate nature of their print advertising, which is directed at teens. And now, I’m just happy I made that decision long ago.

    I offer to you another slow clap and my pup’s paw claps to you, my dear. You are one amazing young woman. And I have no question that you will write that children’s book someday and that you will open that rescue retirement home for man’s best friends, should you be lucky enough to receive an inheritance someday, and maybe, even if you don’t!

  384. Diahn Hevel

    Bravo for your fabulous letter. This man is full of evil and my disgust of this company began well before he spouted these awful statements – their disgusting, sex-filled marketing tactics aimed at CHILDREN are in direct conflict with their “donation” to Nationwide Children’s Hospital for which they wanted the ER wing to be named the Abercrombie and Fitch wing. Give me a freaking break….as if they really care about children…

  385. Jacquie

    I’m also one of those housewives that love to shop for her daughter and husband. This WAS one of the brands they receive on a normal basis.


  386. ggezzy

    In regards to the letter, I applaud the courage and tenacity.

    As for the weight, I myself, have been heavy, and loast 100 lbs, and have helped others lose over 100 lbs a piece.

    I have also been bullied. I am bit of a science geek, and between that and the weight, I was nver the most popular guy in school.

    But, the only thing I feel sad about when I read your letter, is all the things you want to do or dream to do. Don’t just write a letter, but get out there and do those things! Open your own dog shelter! We cannot wait in this life to be given anything.

    I applaud the letter, but hope you take this as an opportunity to further yourself and not just worry about the stupid things others are spewing out onto the itnernet.

  387. Kathy

    Well said Amy! A friend of mine and I were discussing this earlier today and she said to me (regarding their clothing) “The t-shirts are too thin and the jeans look like they were dragged behind a pick up truck for 50 miles. When I buy NEW clothing, I want it to look NEW!”. All joking aside though, you addressed this maturely and I do believe Mr. Jeffries is going to be eating his words in public VERY soon.

  388. Tricia

    Thank you thank you thank you! People wonder why teens have eating disorders and this man’s views are one of the reasons! As someone who has struggled accepting my body, its nice to hear someone speaking up

  389. Sarah

    I live in a college town. Our Abercrombie and Fitch store closed last year. I am, now, very proud of that. Thank you for opening my eyes to this reality and allowing me to support you in your beautiful response!

  390. Jon Cook

    I’ve always said a store that sells an EXtra SMall MENS shirt is not a place for me!! Very well put together and and typed… hope he see’s it and goes on an eating binge … just to purge …

  391. Jo

    I think you’re beautiful. I’m also an editor who will be happy to edit your children’s book at no charge. Us not so cool kids are cool like that. Keep on keepin’ on Amy. You rocked this.

  392. Annette

    For years I have hated their barely-clothed ads and the overwhelming stench of cologne that hangs in the air in and around their store at the mall. Now I have an even better reason to avoid going there! Thank you for writing so eloquently!

  393. Sharon Lentz

    I used to shop there for my kids and I will never step foot in that store again… I also showed this to my children and they don’t want to shop there ether… I would rather put my money into a company that appreciates life and the things that god gave them… This is why so many children have complexes… You should be ashamed of your self and trust me your business will not last…… Everyone is beautiful no matter your shape or size… You are the biggest ass by far, that is all I have to say. Sharon ward

  394. Justme

    Amy -

    What a well written response to such an outlandish statement. It is sad to see that someone is so disgusted by another fellow human being just because they don’t fit the mold he wants them to. I have a little girl and it makes me sad to think that the adults of this world are pushing for these children to be left out and feel bad about themselves instead of empowering them by teaching them to love and accept others for who they are. Let’s face it, it’s mostly teens who wear this stuff and they are hard enough on themselves, no need to make it worse. This letter, and the comments on here, give me hope that we have enough caring, thoughtful, and compassionate people in this world to stop this sort of nonsense. Thank you for brightening my day!

  395. Jenny

    I am quite a few pounds heavier than I should be, I’m a scifi geek to the core, I usually prefer to stay in rather than party, and I have never once in my life been called “cool”. But I am happy with myself, I try my hardest to do good by others, and I want to leave this society a better place than it started. I think in the end, our legacy is what we want it to be. Sadly, very few people know Mark Jeffries for who he really is and therefore things like this will be left as his legacy. Thank you, Amy, for saying everything I wish I could. Just because I can’t wear a size 10 doesn’t mean I’m not beautiful and I’m not valuable to society.

    I also wonder if he realizes he’s most likely underestimating his own customer base with his statements. I highly doubt the people that do choose to shop at A&F only care about what a person wears and would be offended if they saw someone like me wearing the logo.

  396. Carlyle

    Mr. Jeffries has no idea what beauty really is. You have it in abundance. Thanks for speaking up. :)

  397. Cassandra

    Thank you. I have been battling my weight since childhood, due to poly cystic ovary syndrome. Because of this disease plus another that I have, I have been burdened with the difficulties of many things but weight loss is much harder for me than for a healthier person my same age. I am so glad that you have given me and others a voice.

  398. Carol

    Bravo Amy!!! Eloquently written!! My 20 year old daughter read Mr Jeffries statement to me and was appalled with each word…. she is a tiny little size 0 and has passionately declared that she will NEVER buy anything Ambercrombie again. I will NEVER buy anything Ambercrombie again as gifts to my many nieces and nephews. This kind of statement from Mr. Jeffries affects everyone because like you said 1 out of 3…. someone know somebody….

  399. Lynn Bryant

    Hi Amy,

    You could be me, or I could be you. Are you my long, lost twin? :)

    As I read your story, it meshed very well with mine….almost to the T! (different times and places, but very similiar incidents, etc) :)

    Very well said! Stay beautiful!


  400. Radley West

    Very well written, Amy. You put into words what so many people are feeling after hearing his comments. It is truly such a pity that there are still people out there who are so shallow. Because of people like him, I struggle every day just to get people to trust me and not be intimidated by my fitness business. I am so happy just to be able to help others on a daily basis. We need to take comfort in the fact that although he has a small minded outlook on life, he is in the minority, as we can see by the comments above.

  401. laurie

    Amy, I also have many things in my life as a “not size 4″ individual.. i’m over 40.. i’m a mom of 6, i work with folks with disabilities, at 4 jobs, i have a 3.72 GPA i’m going to graduate in 2 weeks with my associates after working on it for the last 5 years. and i have taught my kids i dont care who you date (black, white, yellow, red, blue, male, female, green with polka dots, or orange and black stripes) if they are mean to you i will cut off every extending appendage they own with a spoon. look at people on the inside. Thank you so much for this article..

  402. S.K.Falls

    Thank you, thank you, thank you. Because of people like you, I’m hopeful that my four-year-old daughter can grow up in this world and maybe still learn to be proud of who she is, no matter what size pants she wears.

    The Mike Jeffrieses of the world just make me sad. Not for me or for others who “don’t belong” in his clothes, but for him and for the people who buy into his half-baked ideals. After all the years he’s lived in this world, this is what he stands for? This is his legacy? How very tragic.

  403. Michele

    Amy, I relate to your story so well. One of the “cool kids” took my yearbook and wrote WHALE over my senior picture =( I want to thank you for finding the words to express what I’ve been feeling all these years. I’m proud to be one of the not so cool kids now. Thank you.

  404. Rachel

    Kudos to you Amy! I’ve gone through many of the same struggles and am, for the most part confident in my beauty today! Thank you for responding to the bully! On another note, I work for the fourth largest animal sanctuary in the nation. We are a haven for senior pups! Check us out!
    Four Paws Up!

  405. Lulu

    Well said.

    I’d like to point out two (three?) ironies here.

    1. Abercrombie is no genius at design. What they put are are redone “basics” which you would have to be crazy to pay their price (considering they are not made in the US) for.

    2. The CEO is not a reflection of his own brand and wouldn’t qualify for his own target market. You can google his photo.

    3. (sadly) We are feeding into their marketing “buzz” by attending to their horse-doo-doo, but I applaud Amy for her thoughtful response.

  406. Jeffrey Roberts

    Thank you for you bold remarks about yourself and people in general. I have also struggled with my weight but have come to be comfortable in my own skin. Brava!

  407. Deborah Esposito

    Amy — Though I am sure you will never receive a reply from “Mike”, I for one applaud your courage and your kind words spoken for the rest of us. You, my dear, would be on my “People I Would Love To Have Dinner With” list and the invitation would include your pet! Bravo and Kudos to you!
    Signed — A Blissfully Happy Curvy Big-Boned Previous Single Mom Who is Cool to Those Who Matter in My Life Including My Rescue Pets Kinda Girl

  408. Paula

    Thank you for your response to Mr. Plastic Surgery. As someone who has just been diagnosed hypothyroid after a long fight with a doc, I am happy to see the reactions from everyone. Who needs their brand anyways? I never wore them when I was thinner and I guarantee that I won’t wear them even if I lose weight. There are way too many cute clothes, made for all kinds of people, to be worn out there. And they aren’t made by pompous jerks.

  409. Denise

    I loved this post Amy, thanks for writing it.
    Have you thought of ‘share’ links on your posts? This definitely needs to be shared every where.

  410. Diana Price Dobs

    Amy, I’m a woman in my 30′s that suffers from a fertility disorder that leaves me “extra extra loveable” as my husband and I like to put it. Even though I have never had any desire to shop there I became outraged when I found out about Abercrombie and what Jeffries was saying. I was also shocked that no one was saying or doing anything about it. One of my friends shared your article on her Facebook page and when I read it I was truly touched and inspired. Your strength and your wisdom in your writing shows the world that no matter what clothing size we wear we are still a force to be reckoned with when it comes to changing the world! Thank you for your inspiration! May there come a day when no one is judged by their size, race, religion, etc. That will be a great day for this world!

  411. Beth Williams

    Eloquent, powerful, beautifully written letter! I found it on Twitter, retweeted it and hope it reaches around the world….a definitely upbeat, positive take on an ugly story.
    Thank you!

  412. Chad

    First of all, I want to commend you for your bravery. It’s hard to shed light on our insecurities publicly, and it’s always nice to see someone standing up for a bunch of people who have been wronged by a vapid CEO who never got the chance to sit at the cool table.

    However, I have a major problem with what you wrote here. You mentioned that if some clothing store CEO had said he didn’t want black people or gay people wearing their clothes, it would cause an uproar. I know that sometimes there are health problems that can lead to weight gain, but that’s usually the exception. Being overweight is (usually) a choice. I’ve battled with it my entire life. Two years ago, I was 280 pounds. I lost a hundred with more hard work than I’ve ever put into anything, and even to this day fluctuate 10 pounds or so depending on my current circumstances.

    No matter how much a man diets, he’ll never be caucasian. No matter how much a woman works out, she can never choose to not be a lesbian. And to make that kind of statement is rather rude of you considering the struggles that both people of color and the gay community have made for equality. Hell, gay people still fight every day. No one ever deprived overweight people of anything. Except Mike Jeffries, I suppose.

    Furthermore, I’m confused as to why these comments have spun into some national uproar. Yes, they’re offensive. But who’s surprised here? His comments are hateful, but the store has never catered to anyone without a “perfect” body. It’s no more offensive than places like Torrid and other Big and Tall stores not carrying a double zero.

    Anyway, I enjoyed a lot of what you had to say. As a fellow blogger, I just wanted to let you know it might be wise to choose your words a little wiser next time because I think you’d agree, those claims were a little problematic.

    I’m from Huron and spent a lot of time in Columbus! Lovely city. Good luck with all your ventures. Stay beautiful.

    1. Michele

      I have to disagree with you. I don’t think being fat is a choice either. How many people, yourself included, would say you chose to be fat? You seriously argue that this is a choice? Maybe at best a lifestyle choice, but so much goes into a lifestyle choice including emotional and in some cases mental issues, how you were raised and even genes (care to deny that some people have to work harder than others to lose the weight and keep it off). I don’t believe anyone really CHOOSES TO BE FAT. I think given the CHOICE, heavy people would CHOOSE to be thin just like everyone else or at least a normal weight! It certainly isn’t a choice to be one of the “cool kids” as those are usually the “beautiful people” and not everyone is born with stellar looks. When did it become okay to discriminate against any group of people? I could just as easily say ignorant people CHOOSE to be ignorant so anyone who fails to exercise basic common sense should be excluded from society. You could educate yourself, or at the very least make better chioces (like not bringing bad publicity to your company) but you CHOOSE not to. This is a very slippery slope and all of us would slip down it somewhere if we keep applying the CHOICE criteria.

      Even IF fat people chose to be fat, this CEO chose to be ignorant and made a very bad decision which has garnered him an immense amount of bad publicity not to mention karma. He isn’t even one of the cool kids himself and this really puts a mark of shame on his forehead. Stupidity at its finest. His choice. Right. What is wrong with just marketing your cloths to your market without taking a dump on those outside your market? There really is no defense of this CEOs choice of words. Amy’s words stand on their own and she really wasn’t off the mark at all. Discrimination against fat people is no more right then discrimination against any other group. Your justification is flawed.

    2. Charlotte

      Exatly, about weight being a choice. I know a 7 year old little girl that stays with us from time to time. She gorges on food and eats more than an adult man. She’s very overweight but doesn’t yet know it and doesn’t yet hide her over eating. Overweight adults eat normal portions in public, claim they are trying to lose weight, and gorge in private and don’t exercise. Yes, I know there are exceptions with medications and genetic tendencies, but even then, a person can counter that with lifestyle choices. Amy should be more concerned with having a healthier body than demanding everyone accept her for how she is. There’s a reason society shuns overweight people, it shows lack of self control and laziness.

    3. Amy Taylor Post author

      Hi Chad,

      Thanks for chiming in. I appreciate you expressing an opposing viewpoint so respectfully. Kudos on getting healthy, that’s a major accomplishment, and I’m sure it was a LOT of hard work.

      I agree with your point on Torrid and Big and Tall. Every brand has a marketing strategy and a specific target demographic. The difference (and I suspect, the reason for the uproar) is that most of them (or at least none that I am aware of) are making a conscious effort to make intolerant, hateful statements toward those who fall outside their demographic. Having said that, I do respect his right to market however he sees fit. Given his wealth and A&F’s success, it has obviously been an effective tactic for them.

      As for the race vs. sexual preference vs. size/shape, the intent wasn’t to liken any of those experiences. While I don’t subscribe to the theory that anyone chooses to be overweight, even if they did, it still wouldn’t be a valid reason to hate them, would it? There is no hierarchy of hate. There is no form of hatred that is better or worse than another. This letter was never really about Abercrombie or Mike Jeffries, it was about standing up to say intolerance should not be tolerated. Plain and simple.

      Thanks for the compliment on Columbus. It really is a great city. And again, thanks for your thoughtful comment.

  413. Dee

    Hi, Amy. First of all, this letter struck home. I’m a big girl (although, I’ve managed to loose some weight over time and managed to feel good about myself and stay healthy) and this letter made complete sense to me. We don’t have an Abercrombie and Fitch where I live, but we do have some stores that follow the exact same rules. No clothes for larger people or if they do have it’s like the an L mascaraed as a M or even a S or they only sell larger clothes online.
    I feel that us, big girls, are always forgotten when it comes to brands and products. I applaud the Dove campaign for real beauty, because not all women (and even men) are supermodels. What brands do is sell you the fake image of perfection that does not exist.
    Nevertheless, I applaud your letter. I don’t know if Mr. Jeffries read it or if he will answer it (he probably won’t, as long his making money he won’t bother to do it. I’m guessing). Just so you know, this letter of yours reached Portugal. :)
    All the love. Keep being awesome and cool.

    1. Amy Taylor Post author

      Obrigado, Dee! I’m so happy to hear the letter resonated with people on both sides of the pond. I hope to visit your beautiful country someday soon.

  414. Christine Hampton

    Amy, Thank you for taking the time to express what others feel and think daily..
    I was that odd duck and spent most of my life struggling to accept me for who I was and what the Media said I should be. But when I had children and they started to get older I made it my job to instill in them that Individuality was a beautiful thing. That the looks of a person did not define what they were inside.
    And When you judge based on looks you may miss something.. Being Shallow is no way to go thru life… That being said most women on average are larger than a size 12 , so maybe he should get a clue that the world is changing.. We are not the minority anymore…

  415. David

    Great letter, Amy!

    The funny part (to me any way) is the quote you include “…who look like they’re about to jump on a surfboard.”. If I recall, A&F is headquartered in Ohio. What do they know about surfboards?!?!

    Those of us who do surf hold A&F, and their sister brand Hollister, in high contempt! This is just another reason to avoid them at any cost!

  416. Bonny

    Yes, Amen! And I’m clapping, too. When my son was in high school (15 years ago) he wanted clothes from A & F, probably to “fit in”. The styles didn’t seem outrageous or anything and so I bought some. But after even the first time I washed them, they started fraying and falling apart! So I told my son “no more!” If he wanted them he had to pay for them himself. Now that I know what an ass the CEO is I’m SO glad I didn’t buy any more of them. Thanks for your article and for your letter.

  417. Lin

    I’ve only been in A&F briefly, to look for a birthday present for someone, but I have walked by their store in the local mall and looked at the window display many times. First of all, I think their clothing is extremely grubby and unattractive and the only reason anyone might possibly want to buy it is to display the label on their backside for status. I think this is a stupid reason for buying anything. Second, I thought the blatantly sexual advertising photos are inappropriate for underage persons, who seem to be the main targets for their marketing strategy. Kids have enough problems in their teen years without outside pressure to look slutty to be popular. Third, his attitude is appalling especially considering the incidents of bullying that have been reported lately that have caused children to take their own lives, and the eating disorders that plague many young women. When I see that A&F logo on someone, I see it to be a badge of shallowness and lack of compassion for other people or perhaps merely stupidity and ignorance. I urge everyone to shop responsibly and consider what kind of culture you are supporting with your money.

  418. Maureen

    You and I could be the same person! I remember watching Phil Donahue (I know this dates me, but I don’t care) and Farrah Fawcett was the guest. I had been a big fan of hers until she made this statement. I quote: “There is no reason a woman should be larger than a size eight.” My jaw dropped. I could not watch her again and not hear what she said. My skeleton is larger than a size eight (probably a twelve), and I don’t understand why a size fourteen is considered “large”.
    Thank you for writing this – Maureen

  419. Kamryn

    Wow this is amazing. You are a beautiful woman! I “don’t belong in their clothes either.” But that doesn’t mean my husband doesn’t think I’m beautiful. Kids teased me also I was the overweight tall girl. There’s many nights that I went home and cried my eyes out because I felt depressed and I had very low self esteem. I am a 22 year old woman who works hard for her money and I dare not support a terrible store like that anyway. I am hereby boycotting them from now on.

  420. Trevor Battye

    Dear Amy,

    Thanks for your letter. I’ve always wondered why I couldn’t shop at Abercrombie + Fitch and why the clothes didn’t fit. I always thought it was my fault. But clearly, they don’t want me to shop there. Maybe they think that “fat” people don’t have any money? Which is crazy ! This is not just a problem that affects women. It also affects men. It affects everybody and it must change. I set up a Pinterest board, with the goal of showing Mike that “fat” people have money, that they spend on clothes. Too bad he’ll never see any of it, because he doesn’t want their business.

    Feel free to add to it, if you like.

    Thanks Amy!


  421. Brandie

    Thank you for giving all of us “voluptuous and curvy” girls a voice. Something I learned in high school resonated in what you wrote: when the out-crowd kids all become friends and form a larger group than the in-crowd, it’s a lot harder for the bullies to make an impact. Standing together, we are all greater than we ever would be when standing alone. And something tells me that in A&F’s case, with the exception of a few thousand loyalists who also think like Jeffries, alone is exactly where they are standing today.

    1. Amy Taylor Post author

      I don’t use this phrase often, but…. BAM! You are so right on.

      There are more of us..and we are a force of good to be reckoned with. :)

  422. Paul Hobbs

    Thank you for this beautiful piece.
    Mike is a media victim, and has a wallet where his heart is supposed to be.
    You write with soul.

  423. Emily Bradley

    Well said! Love it. You are a beautiful woman and do not let anyone tell you differently.

  424. Heather

    Amy, a friend of mine shared your blog entry on Facebook. I’ve never read your blog prior to this but I wanted state that your letter to Mr. Jeffries is absolutely PERFECT! I will be reposting it and sharing it with as many people as I can. :-)

    As an added piece of information about myself I posted this as a comment on her link:

    “OMG! I wrote a letter last week to H&M thanking them for using real shaped women in their advertising. My daughter is super thin (bordering underweight due to her meds) but I am very conscious of the way advertising molds our view of ourselves and others and I want her to be exposed to positive images and realize she doesn’t have to be anything other than what God made her to have value…skinny or curvy, pale and sunburned or covered in freckles, curly hair or bone straight…her value doesn’t come from her appearance but from her heart and actions towards others. I have never shopped at H&M but it will be my first stop when I take my kids shopping for summer clothes.

    All that said, my family is probably the quintessential “target market” for Abercrombie & Fitch (thin, trendy, affluent…?). But as long as Mike Jeffries is employed in any way, shape or form or even just sits on the board as an unpaid advisor, this company will NEVER see a dime of my money and I will discourage anyone I know from shopping there as well. I had not heard this idiot’s comments, but would love to see a boycott of this company based on the sheer hatefulness behind his words. WOW! If, as I stated above, a person’s value comes from their heart and actions towards others…this man CLEARLY has very little value, if any at all.

    Of course his store’s clothing isn’t for everyone…neither is Layne Bryant (I was actually pretty bummed out once when I saw a beautiful blouse and couldn’t get it in a size 2.) or Motherhood (sorry guys…there is nothing for men in this one! LOL) but really to make comments like this shows little respect for EVERYONE…unless you happen to live in Stepford.”

    Amy, keep up the good work! The world needs more women who are confident and beautiful on the inside as that beauty will ALWAYS shine through…just like hateful words and deeds can make the most physically attractive person a troll!

    1. lori hallenbeck

      you are absolutely right,and ironic as it seems,abercrombie and fitch,lane bryant and h and m all belong to the same company.amy,right have enough bullying and self esteem issues to contend with without having to feel like losers when clothes a size 16-18,im happy with old navy who do have thin,attractive employees but also some who are not size 4.all of them are also friendly and respectful to all their customers and sell clothes i can actually wear.i dont need abercrombie and fitch and for an adult to refer to people as ‘fat’ and ‘not-so-cool’kids is just immature and shallow.thank you,amy,for having the courage to stand up for us ‘real people’,who mr.jeffries obviously doesnt realize is a huge demographic.