What words or phrases come to mind when you see a Starbucks logo? What feelings do you associate with the Porsche seal? What do you think about when you pass a truck with the FedEx mark painted on its side? Here’s a fun little midweek find that will give you some insight on how other people are answering similar questions.

Brandtags is a crowdsourced collection of consumer brand sentiment. The premise is that a brand exists entirely in people’s heads, therefore a brand is whatever they (people/customers) say it is. Brandtags is a place where people can share their opinions about brands freely, and brand owners can learn how their brands are viewed.

Check out Brandtags to try out logo free association, or to explore how others define the brands that play a part in our daily lives.