Today’s post is very simple. No wordy paragraphs. No exhaustive prose. Just a simple observation–and a video that drives the point home. WOM is not just something that happens FOR clients, it is something that happens BECAUSE of clients. It happens because they are courageous, bold, daring. It happens because they believe in a better way.

Have the gall to cause a stir…and WOM victory shall be yours.

It’s as simple as that.