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time lapse

Message Matters: Just Ask the Lightning Bug

lightning bug time lapse Last week I was watching an episode of Anthony Bourdain’s “No Reservations.” One of the restaurant owners featured in this particular episode made a comment that struck a chord with me:

There’s a difference between saying “good evening” and “welcome.”

MESSAGE MATTERS. The words you choose to use mean something to the people you communicate with.

There’s a Mark Twain quote that I really love. As a writer, it has become something of a touch stone I carry with me for those restless, frustrating moments when a work is *so close,* but not quite there.

“The difference between the right word and the almost right word is the difference between lightning and a lightning bug.”

Find your lightning bug, writers. The just-right word is worth the wait.