There is no shortage of genius roaming the halls of Coca Cola. I’m reminded of this fact every time I see one of their new videos. Over the years, they have done an exceptional job making the brand conversation less about them and more about what they do for others. And therein lies the secret sauce of beloved, revered and cherished brands. Dr. Maya Angelou once said, “People will forget what you said, people will forget what you did, but people will never forget how you made them feel.” 

If you want to be exceptional in business, you better be in the business of being remarkable – which begins by making people feel something they’ll never forget.