PROFILE Throughout my career, I have led the visioning, development and implementation of award-winning marketing, content and social strategies for a wide range of brands and organizations. I am inspired by life, driven to do good and passionate about helping my clients grow their business through storytelling and relationship building that sparks conversation and meaningful engagement beyond a single transaction.
EXPERTISE Marketing Strategy Content Strategy Social Strategy Copywriting Brand Identity Community Development
Lead Copywriter + Community Manager Brains on Fire, 2011 - Present
As Lead Copywriter, Community Manager and a senior member of the agency’s internal strategy team, I support the success of our clients by developing and implementing social, content and word-of-mouth marketing strategies that inspire community, drive conversation and help brands do better business.
• Provide strategic guidance on development, implementation and execution of creative, social and content marketing strategies. • Manage online communities and social channels for national and global brands. • Manage agency’s public relations, securing national media placements and speaking opportunities. • Create compelling copy and content for use on web and in print. • Craft copy for new business, insight and strategy presentations, award applications, scripts and case studies. • Manage a team of 25 direct reports for a global online/offline advocate-driven brand community. • Collect, analyze and report metrics, measuring against KPIs and making strategic adjustment recommendations as needed. • Identify opportunities for agency growth and improvement, including recommendation and implementation of new social tools and internal processes.
Marketing Strategist + Copywriter Freelance, 2008-Present
Provide strategic consultation, copywriting services and community management support to a range of clients, big and small.
• Authored articles, talking points and thought leadership pieces on behalf of C-suite and senior executives. Placements include: Fast Company, Forbes, Mashable, Buzzfeed, Huffington Post, Bulldog Reporter, PandoDaily, Entrepreneur, SmartBrief and many more. • Designed and coordinated social campaign that helped client secure more than $10,000 in crowdfunding.
Community Affairs Assistant City of Westerville, 2007-2011
Provided creative and administrative support to the Community Affairs + Public Information Division of the largest suburb in central Ohio.
• Created content for municipal publications; wrote copy for media releases, social media and internal communications. • Planned and coordinated internal and external special events. • Managed city website, online digital presence and calendar. • Launched and managed the city’s Twitter account. • Received, responded to and resolved public information requests, service requests and resident inquiries. • Chaired Special Event Committee; managed and coordinated event logistics and communication between event applicants and eight city departments.
DOGS /// ANIMAL ADVOCACY SOCIAL /// TECHNOLOGY DIY /// CRAFTING ART /// GARDENING LOCAL /// COLUMBUS
An infographic I created about Columbus went viral in 2014. It was shared by Mayor Coleman, and has received over 50,000 views.
CONTACT Email me
Download a PDF version of my resume here.