A few weeks ago the name TMB (Thailand Military Bank) started popping up and onto my radar. I was perplexed. Thailand isn’t exactly in our neighborhood, after all. I found myself wondering what had inspired people on my side of the pond to talk about and care about a bank 9,000 miles away. So off I went to uncover the mystery. It wasn’t long before I stumbled upon a video posted by TMB on YouTube. A bank commercial that had inspired over a million views in just over a month? And it’s not even Super Bowl season? Hard to believe.
Only a few seconds into the video, it became abundantly clear that it wasn’t a bank commercial at all.
So what was it?
The power of storytelling.
“TMB (Thai Military Bank) has launched a new brand vision “Make THE Difference” by making a film to inspire people to start thinking differently with a hope that they will start to Make THE Difference to their own world. It doesn’t have to be big, but a little can create positive changes.”
Set in the tiny village of Koh Panyi, this five-minute mini-documentary is based on a true story. In 1986, a group of children in Koh Panyi decided they were sick of just watching soccer – and decided to build a soccer field of their own. One problem: Koh Panyi is a floating village built on stilts in the sea. It didn’t have an inch of spare soil – let alone enough space to build a soccer field.
But the children of Koh Panyi didn’t let that stop their dream. They just started thinking differently.
I’ll let the video tell the rest of the story…
Writer Robert McKee once said, “Storytelling is the most powerful way to put ideas into the world today.”
We are all storytellers…and story collectors.
Whether you’re tweeting from a concert, chatting with a colleague over morning coffee or writing the next great American novel – your story is who you are.
So…what ideas are you going to put out into the world this week? This month? This year? This lifetime?
What is your story?