There’s a difference between saying “good evening” and “welcome.”
MESSAGE MATTERS. The words you choose to use mean something to the people you communicate with.
There’s a Mark Twain quote that I really love. As a writer, it has become something of a touch stone I carry with me for those restless, frustrating moments when a work is *so close,* but not quite there.
“The difference between the right word and the almost right word is the difference between lightning and a lightning bug.”
Find your lightning bug, writers. The just-right word is worth the wait.