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17 July

Banning Smartphones Is Not Smart Business

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Recently, it seems I have seen a lot of restaurants bragging about being “smartphone-free zones,” encouraging patrons to instead talk to one another. While I wholeheartedly agree that a meal is time meant for sharing with your dining companion(s), banning smartphones in restaurants is simply bad business.  Before I continue, I should clarify. I’m not talking about […]

23 June

“Go With the Flow” Is Terrible Advice

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It’s 10 a.m. on Monday. Your week is just beginning, and you’ve already made dozens of choices without even thinking about it it. The blue shirt or the white shirt. Splenda or raw sugar. The scenic route or the quick route. Music or NPR. Though it may not always feel like it, we’re experts at making […]

18 June

4 Awesome Examples of Visual Brand Storytelling That Will Make You Want to Hit Replay

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Storytelling. We all know it can make (or break) a brand, but there is a reason it’s often referred to as an “art.” In a world where our brains are bombarded with an estimated 3,000 – 20,000 messages per day, humans have gotten really good at tuning the noise out. Breaking through the grey isn’t just about […]

Love Notes

  • Lindy LaRoche, Poppy Soap Co.

    “Working with Amy has been a game changer for me. She immediately understood my brand and voice; I felt like I was working with a long lost childhood friend. Amy brings a spark and tenacity to the work that she does, and it really helped inspire me when I was stuck. She went above and beyond during our Indiegogo campaign, and was key to helping us raise over $10,000 for our Bar for Bar program. I cannot imagine my business without her.”

    - Lindy LaRoche, Poppy Soap Co.
  • Aimee Woodall, Black Sheep Agency

    “Amy is a gem. Her creative brain and artful vocabulary make magical things happen on paper and screen. She is able to translate rough ideas into magical collections of words that lead people to fall in love with brands – and the things they stand for. She’s one of the best copywriters in the business, and I’d recommend her for any challenge that requires message development. There’s nothing this gal can’t do. (Take her words for it, not mine.)”

    - Aimee Woodall, Black Sheep Agency
  • Allie Blalock, Warby Parker

    “Amy is truly the jill of all trades, without sacrificing any integrity or fulfillment of a given work. She manages to converse with communities online, create websites, command the social universe, and write authentically while not jeopardizing the grammatical structure of a sentence. It has been such a joy and honor to work with a woman that is making new waves in the creative communications business.”

    - Allie Blalock, Warby Parker